Forrester IT

MARCH 13, 2024

Most organizations worldwide that use AI must comply with the act — and there is much to do with little time to do it. Here's what you need to know.

422

422

Forrester IT

MARCH 5, 2024

Photo by Abhinav Sunil Complex organizations need to implement sustainability initiatives that cut across multiple businesses.

Media 391

Media Enterprise Enterprise 391

Forrester IT

FEBRUARY 13, 2024

Style matters when running IT: too slow, and your business misses out on market opportunities; too fast, and you’re transforming operations that the business can’t fully utilize. Learn how the optimal balance of IT capabilities will let you run high-performance IT — the pursuit of continuously improving business results through technology.

Data 421

Data 421

Forrester IT

FEBRUARY 13, 2024

SalesLoft’s acquisition of Drift is a first step into marketing technology for sales tech vendors.

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276

Forrester IT

JANUARY 25, 2024

Although the identity and access management (IAM) market is still emerging in China, its importance and priority have grown significantly due to digital transformation trends, regulatory requirements, and increasingly sophisticated cyberattacks and the resulting data breaches. Identity and access management solutions enable companies to manage internal and external identities.

Trends 251

Trends Data Company 251

Forrester IT

JANUARY 22, 2024

It’s that time of year again, when many clients are in phase 0 or what Forrester calls a pre-RFP assessment period of strategically planning of what to do with their legacy enterprise HCM and Finance applications or contemplating massive HR and Finance operations transformation, we highly encourage all LE and ME organizations to read our […]

Industry 285

Industry Enterprise Enterprise Applications 285

Forrester IT

DECEMBER 21, 2023

As technology continues to evolve, so does the future of operations. Advancements in natural language processing and deep learning will make AI-driven operations and agile knowledge management even more intuitive and human-like.

Agile 276

Agile Strategy 276

Forrester IT

DECEMBER 21, 2023

Gain a better understanding of content engagement.

Analysis 264

Analysis B2B Strategy Research 264

Forrester IT

DECEMBER 21, 2023

Following Thanksgiving and Cyber Week, Bizrate shared some aggregated initial insights from their 2023 holiday surveys with us.

Survey 235

Survey Retail B2C Trends 235

Forrester IT

DECEMBER 19, 2023

Do architects need to practice business architecture in order to deliver true business value? I sometimes speak with architecture teams who say apologetically, “We haven’t gotten to business architecture yet – we’re still very technical.

Architecture 251

Architecture 251

Forrester IT

DECEMBER 19, 2023

A client recently asked me to list the root causes of localization quality problems. The length of the list surprised them! Localization – making your content, apps, products, and other experiences appropriate for a locale – is critical to global market penetration.

264

264

Forrester IT

DECEMBER 19, 2023

I’m approaching two years in my role here at Forrester, where I serve as a strategic advisor and thought partner to senior customer experience (CX) leaders. As a long-time CX practitioner and enthusiast, it’s been inspiring to be part of the “extended team” across such a diverse set of brands and industries.

Industry 235

Industry 235

Forrester IT

NOVEMBER 2, 2023

Double 11 (aka Singles’ Day), the world’s largest shopping festival, is entering its 15th year. We expect to see a combination of old and new. The Good Old Discounts Are Back To consumers, the thrill of Double 11 lies in deep discounts and low prices.

Meeting 251

Meeting Retail Trends 251

Forrester IT

OCTOBER 27, 2023

It’s that time of year. The leaves turn color. So do the cups at Starbucks. And retailers lick their lips in anticipation. The media is already agog with all kinds of predictions about the holiday — some surprising, some banal, and some downright wrong.

Trends 391

Trends Retail Media B2C 391

Forrester IT

OCTOBER 27, 2023

Microsoft completed its largest ever acquisition of Activision Blizzard earlier this month. Buried under the lede is the fact that it now owns King, a hugely successful mobile advertising platform with over $300 million in advertising revenue annually.

Mobile 391

Mobile Advertising Microsoft B2C 391

Forrester IT

SEPTEMBER 20, 2023

In a 2016 New York Times Magazine profile of Ben Rhodes, President Obama’s then deputy national security adviser for strategic communications, Ben was quoted as calling the American foreign-policy establishment “the Blob.

Security 458

Security Industry Policies Trends 458

Forrester IT

SEPTEMBER 20, 2023

In these stormy days, savvy business captains want to make sure all their employees are happy and productive. They also realize that good software is indispensable if you want to differentiate your business from the competition – and if you want exceptional software, you need a high-caliber crew to build it.

Development 422

Development Software Software Devops 422

Forrester IT

SEPTEMBER 20, 2023

We made bold calls for 2023. Did they come true? Discover the accuracy of Forrester's Predictions 2023. And get a first peek at what we'll cover in our 2024 predictions.

Advertising 411

Advertising B2B Media 411

Forrester IT

SEPTEMBER 15, 2023

Revenue Operations requires new capabilities, new processes, and a change-agent mindset from leaders which can propagate myths and misconceptions.

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438

Forrester IT

SEPTEMBER 15, 2023

Each year, we gauge the state of the digital process automation (DPA) market in our comprehensive survey.

Survey 440

Survey Budget Trends 440

Forrester IT

SEPTEMBER 15, 2023

There is much hype around generative AI as it continues being applied across the entire enterprise, from marketing and design to sales. How can product management get in on the action, and what can it even do to help offerings grow?

Enterprise 457

Enterprise Enterprise 457

Forrester IT

AUGUST 15, 2023

Clari's acqusition of Groove cements the convergence happening at the core of sales tech and is a milestone for the market.

369

369

Forrester IT

AUGUST 10, 2023

We received many great questions in our webinar on why leads-centric marketing approaches don’t work. In the first post of a multipart blog series, we focus on the shift from leads to opportunities.

B2B 195

B2B Research Strategy 195

Forrester IT

JULY 10, 2023

I am thrilled to announce that we have updated one of the first pieces of research I published when I joined Forrester in 2018: what we then called “Harden Your Human Firewall.

Firewall 195

Firewall Security Research Report 195

Forrester IT

JULY 10, 2023

Generative AI will transform design — and not merely by creating images, which are just the visible tip of the design iceberg, but by assisting with designing products and interactions, improving user research, and more.

Research 195

Research Strategy 195

Forrester IT

JULY 10, 2023

Every year, Forrester fields the Forrester Analytics Business Technographics® Security Survey, which provides insight into security decision-makers’ current state, challenges, and forward-looking priorities.

Telecommunications 369

Telecommunications Data Insurance Construction 369

Forrester IT

JULY 10, 2023

Learn four key themes from this year’s ITC DIA Europe conference: 1) the challenging state of the insurtech industry; 2) the true problem of the protection gap; 3) the rise of embedded insurance; and 4) the usage of AI, including ChatGPT.

Conference 195

Conference Insurance Industry Trends 195

Forrester IT

JUNE 7, 2023

Over the past 10 years, marketers, agencies, publishers, and adtech vendors have had to deal with complex collective challenges around consumer privacy, misinformation, viewability, fraud, and diversity and inclusion. Over the next 10 years, the $600 billion advertising industry will have to play its part in fighting climate change.

Advertising 195

Advertising Industry Report B2C 195

Forrester IT

JUNE 7, 2023

You need to deliver value to customers. Right? Wrong! Believing that your firm “delivers” value makes you the Hero. This is just like Neo in “The Matrix,” which tells a classic hero story of Thomas “Neo” Anderson, who is on a quest to free humanity from the Matrix. Trinity is his co-star.

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370

Forrester IT

JUNE 5, 2023

Over the past few weeks, my colleagues have described how platforms, practices, and partners drive a future fit technology strategy that enables growth, scale, and innovation. But one thing underpins the entire strategy — people.

Strategy 195

Strategy 195

Forrester IT

JUNE 1, 2023

The controversy over AI is settling in the world of marketing and creativity. Two arguments have emerged that defend or denounce artificial intelligence. (1) Humanists decry the existential dangers as underscored by an open letter signed by hundreds of tech experts calling for a pause on generative AI.

Artificial Intelligence 195

Artificial Intelligence Advertising B2C 195

Forrester IT

MAY 11, 2023

Marketing transformation, which is a significant shift in an organisation’s marketing approach, often becomes necessary for companies striving to remain relevant and competitive in today’s rapidly changing market landscape. From evolving customer needs and preferences to emerging technologies and channels, businesses must continuously adapt their marketing capabilities to drive revenue growth and increase customer engagement.

Company 195

Company B2B Research Strategy 195

Forrester IT

MAY 11, 2023

In the upcoming CX APAC 2023, I’m going to present on How To Embed Values-Driven Marketing In Customer Journeys. I’m excited to lay out the key concept of values-driven marketing and share a sneak peak of the new model and framework. But before we talk about values-driven marketing, let’s start with values-motivated consumers.

How To 195

How To B2C 195

Forrester IT

APRIL 12, 2023

Pity our friend ChatGPT — he is misunderstood and destined to disappoint every C-suite executive who sees him as a magic force that eliminates the need for human agents in their contact center. He is a powerful fellow that will have an outsized impact on the contact center, but not yet and not on his own.

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74

Forrester IT

MARCH 21, 2023

Generative AI — where AI generates novel content in response to a user’s natural-language request — is about to get baked into our collaboration tools. On March 16, Microsoft announced Microsoft 365 Copilot, which injects generative AI directly into the company’s productivity suite (including Word, Excel, PowerPoint, Teams, and more).

Tools 370

Tools Microsoft 370

Forrester IT

MARCH 7, 2023

Employees are overwhelmed with meetings: Back-to-back meetings; poorly run meetings; and just flat-out too many meetings. The frequency of meetings increased by 13% during the first year of the pandemic and leaders tell us those meetings were sticky – they never fell off of calendars.

Meeting 195

Meeting 195

Forrester IT

MARCH 2, 2023

Given years of cyberespionage, attacks on elections, and, more recently, the melding of kinetic and digital warfare in the Russia-Ukraine war, private sector security leaders in all industries must recognize and prepare for more brazen and frequent nation-state cyberattacks.

Security 370

Security Industry Report Trends 370