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COVID-19 Accelerates Digital Business In 2021

Forrester IT

Forrester’s latest research on digital business maturity shows that business leaders now consider accelerating the shift to digital business the most critical priority in 2021. Less obvious […].

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Predictions 2021: Software Developers Face Mounting Pressure

Forrester IT

As executive teams put more pressure on internal teams to speed digital transformation in 2021, how will software developers respond? Find out in our 2021 predictions for software development.

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Predictions 2021: Winning CIOs Get Future Fit

Forrester IT

In 2021, we predict CIOs will act more locally when it comes to tech selection and develop better employee experiences. Learn more in our 2021 CIO predictions.

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Predictions 2021: Customer Insights Practices Continue To Evolve

Forrester IT

So, what will customer insights leaders do in 2021 to ensure that this improved understanding moves the needle on CX? Learn why in our customer insights predictions for 2021. Firms have gotten better at acting on customer insights. Something new and different.

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The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them.

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Predictions 2021: Blockchain Is A Tale Of Two Speeds

Forrester IT

In 2021, Forrester predicts 30% of blockchain projects will make it into production with the majority of those run on enterprise platforms. Find out more in our 2021 blockchain predictions.

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Predictions 2021: Agencies Swarm Talent With Technology

Forrester IT

Agencies in 2021 will begin to resemble software companies, offering combinations of creative and media products bundled with the services to manage them. Read our predictions for agencies in 2021.

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How to Scale a Data Literacy Program at Your Organization

Speaker: Megan Brown, Director, Data Literacy at Starbucks; Mariska Veenhof-Bulten, Business Intelligence Lead at bol.com; and Jennifer Wheeler, Director, IT Data and Analytics at Cardinal Health

Thursday, September 23rd, 2021 at 11AM PDT, 2PM EDT, 7PM GMT. Real-world examples and strategies with the people, process and technology investments needed to create a data literate culture. Unlocking enhanced levels of value and insight from data using a semantic layer.

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Best Practices for Creating Long-Lasting and Continuous Discovery Habits

Speaker: Teresa Torres, Internationally Acclaimed Author, Speaker, and Coach at ProductTalk.org

June 24, 2021 at 12:30 pm PDT, 3:30 pm EDT, 8:30 pm BST. How to define a clear benchmark for what a strong continuous discovery team does. What the keys are to unlocking a continuous cadence that is sustainable over time. This is an exclusive session with Teresa you won't want to miss!

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Are You Ready For Predictive Analytics?

Speaker: Anita Lauper Wood, Product Strategist

Tuesday May 18, 2021 at 8AM PDT, 11AM EDT, 3PM GMT. Proven keys to success in predictive analytics implementations. If you are in the process of implementing or considering predictive analytics, this is a session you won’t want to miss.

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Your Team's Pragmatic Guide to Security

Speaker: Naresh Soni, CTO, Tsunami XR

Tuesday February 16th, 2021 at 9:30AM PST, 12:30PM EST, 5:30PM GMT What methods and architectures you should consider to proactively protect your data. How to evaluate pros and cons of different processes. His perspectives on the best cyber security approaches.

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Marketing-Led Post-COVID-19 Growth Strategies

In this eBook, we’ll discuss leading strategies to create a marketing-led growth strategy for 2021 and beyond, including: Positioning your organization for automation. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.

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How to Operationalize Data From Multiple Sources to Deliver Actionable Insights

Speaker: Speakers from SafeGraph, Facteus, AWS Data Exchange, SimilarWeb, and AtScale

Tuesday, September 14th, 2021 at 11AM PDT, 2PM EDT, 7PM GMT. Real-world examples of data initiatives from AWS Data Exchange, SimilarWeb, Facteus, and SafeGraph customers. Leveraging technologies including Amazon SageMaker & Redshift, Microsoft Power BI & Excel, and AtScale.

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How to Empower Your Users So You Can Create a Great Product

Speaker: Johanna Rothman, Management Consultant, Rothman Consulting Group

August 25, 2021 at 11:00 am PDT, 2:00 pm EDT, 7:00 pm BST. How to empower your team and customers to create a shared certainty about how the team will solve the problem with your users. Don't miss out on this exclusive webinar from Johanna!

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A Masterclass in How to Navigate the Messy Connection Between Work and Value in Your Team

Speaker: Dave West, CEO of Scrum.org

May 27, 2021 at 11:00 am PDT, 2:00 pm EDT, 7:00 pm GMT In this webinar you will learn: Why value is important and what happens when you are missing it. How to measure value inside and outside the team. What teams and leaders can do to better orient towards value. This is a session you have to watch!