Forrester IT

article thumbnail

TikTok’s Influence On Young Voters Makes It A Threat To US Democracy And An Asset To Marketers

Forrester IT

New legislation just passed in the US House of Representatives signals that TikTok regulation is coming. The core argument made by US lawmakers centers around US user data making its way into the hands of the Chinese government. There’s another issue at hand, however: TikTok’s influence over young US voters.

article thumbnail

GenAI Drives The Narrative, But A More Confident Tech Economy Is The Real Story Beyond The Q4 2023 Tech Services Earnings

Forrester IT

Last week, we issued our analysis of the Q4 2023 earnings announcements of large public technology service providers. Our takeaways? First, tech service providers grew much slower in 2023 than in 2022 signaling a belt tightening in technology spend. But providers project faster growth in 2024 fueled by core transformations and investments in AI.

Analysis 242
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

AT&T Outage Shines A Spotlight On Network Dependability

Forrester IT

On February 22nd, a massive service interruption in AT&T cellular services affected subscribers across the nation. Although outage-report volumes were in the hundreds of thousands, that is likely just the tip of the iceberg.

Network 339
article thumbnail

Gemini for Google Workspace Plays The Long Game

Forrester IT

On February 21, Google announced its new generative AI solution for productivity, Gemini for Google Workspace. Previously launched for enterprises as Duet AI for Workspace Enterprise, Gemini for Google Workspace Enterprise keeps the same pricing, at $30/user/month for unlimited usage.

Google 321
article thumbnail

Slouching Towards Ubiquity: Five Notable Fintech Companies

Forrester IT

Fintech is slouching towards ubiquity (see image below). As it does, fintech will evolve into a broadly held mindset in contrast to being defined as a type of company, a specific set of startups, a category of product types, or a series of new business models.

Company 417
article thumbnail

TIER: Use Forrester’s Tech Insights And Econometric Research To Navigate 2024 Successfully

Forrester IT

We’re only a month into 2024, and the business landscape remains volatile. The market is rife with tension as tech layoffs and organizational restructuring remain frequent. Regardless, tech leaders at these organizations are expected to adopt new technologies and maintain differentiation in the market, all while grappling with a shortage of skilled talent.

Research 228
article thumbnail

Marketers: Choose GenAI Progress Over Perfection

Forrester IT

If getting up to speed on generative AI feels daunting, the good news is that many other B2B marketers are also still figuring it out. What's critical is to take action — and this is how to get started.

B2B 212