Forrester IT

JANUARY 23, 2024

The low-key December 21 announcement that Jigsaw, part of the ESW Capital portfolio, acquired customer advocacy and community platform Influitive has fueled post-holiday chatter among customer marketers, vendors, and strategy and services consultants. Fourteen-year-old Influitive played a tremendous role in elevating B2B customer advocacy from “random acts of references” to strategic engagement with advocate storytellers.

B2B 275

B2B Strategy 275

Forrester IT

JANUARY 22, 2024

Forrester believes that future consumer digital experiences will be simultaneously more invisible and immersive. Consumers will seek experiences with less friction when they are task-oriented or need peace of mind. Some of these experiences will have so little friction that there is no friction.

254

254

Forrester IT

JANUARY 4, 2024

Recently, Forrester hosted predictions events across Delhi, Bangalore, and Mumbai to discuss what awaits business leaders in 2024, providing me with the opportunity to connect with many of the 250+ CXOs who attended. A few key topics bubbled up to the top and genAI, not surprisingly, was one of them.

B2B 242

B2B 242

Forrester IT

JANUARY 4, 2024

Today, Google began rolling out Tracking Protection, a new feature that limits the use of cross-site tracking by deprecating third party cookies by default. Part of Google’s broader Privacy Sandbox initiative, this change affects 1% of Chrome users globally — about 30 million people.

Google 242

Google Advertising Analysis B2C 242

Forrester IT

JANUARY 4, 2024

The accessibility community was abuzz with reactions to news that digital accessibility platform vendor Level Access plans to acquire accessibility overlay provider UserWay.

429

429

Forrester IT

DECEMBER 15, 2023

Results from Forrester’s Portfolio Marketing Survey, 2023, reveal that high-performing portfolio marketing teams prioritize strategic activities and take an audience-focused approach to their work. This blog post reveals the top three practices we see high-performing portfolio marketing teams doing differently.

Survey 242

Survey 242

Forrester IT

DECEMBER 15, 2023

This blog post announces The Forrester Wave™: Cybersecurity Consulting Providers In Asia Pacific, Q4 2023 report.

Report 242

Report Trends Security 242

Forrester IT

NOVEMBER 30, 2023

With UN Climate Change Conference COP28 starting today in Dubai, increased media and activist attention on the implications of climate change is shaping consumers’ perceptions of and attitudes toward environmental sustainability.

Conference 228

Conference Media B2C Trends 228

Forrester IT

NOVEMBER 28, 2023

Use our tips to help your email programs will perform better and grow your long-term customer loyalty this holiday season.

Programming 242

Programming Retail B2C Trends 242

Forrester IT

OCTOBER 27, 2023

As B2B marketing becomes more technical, frontline marketers find themselves increasingly dependent on technical resources outside the marketing department. For example, they may rely on developers for website coding, IT teams for setting up marketing automation workflows, or data analysts to extract insights from complex data sets.

B2B 403

B2B Resources Examples Data 403

Forrester IT

OCTOBER 27, 2023

Endpoint security is one of the most mature markets in cybersecurity.

Security 381

Security Trends 381

Forrester IT

OCTOBER 25, 2023

Transform traditional retail stores into dynamic, customer-centric spaces that enhance experiences and drive business outcomes.

Retail 403

Retail B2C Trends 403

Forrester IT

OCTOBER 25, 2023

B2B marketing, sales, and product functions in 2024 will face disruption and opportunity from generative AI, making alignment more critical than ever. Learn more about what’s coming in 2024.

B2B 416

B2B Business Intelligence 416

Forrester IT

OCTOBER 25, 2023

In 2024, we expect that CX leaders will continue to navigate variable footing, in some cases finding themselves caught in the crossfire between new tech and old policies. Prepare yourself for the new year with a preview of our 2024 predictions.

Policies 430

Policies 430

Forrester IT

OCTOBER 25, 2023

Digital commerce in 2024 will adopt artificial intelligence and augmented reality to solve specific use cases. Overall, digital businesses will apply surgical precision, rather than sweeping change, to their technology decisions. Read our predictions.

Artificial Intelligence 388

Artificial Intelligence Retail Trends Social 388

Forrester IT

OCTOBER 25, 2023

B2C marketing CMOs will need to navigate AI and prioritize the practical amid a tense political atmosphere. Get an overview of our B2C marketing predictions for 2024.

B2C 387

B2C Trends 387

Forrester IT

OCTOBER 25, 2023

Microsoft 365 Copilot’s general availability day is here. Forrester's new research can help you build your business case for adoption.

Microsoft 417

Microsoft How To Research 417

Forrester IT

OCTOBER 25, 2023

Learn why you should meet with your bot management vendor to help hone your security strategy before the upcoming holiday season.

Tools 387

Tools Meeting Strategy Security 387

Forrester IT

SEPTEMBER 15, 2023

Revenue Operations requires new capabilities, new processes, and a change-agent mindset from leaders which can propagate myths and misconceptions.

428

428

Forrester IT

SEPTEMBER 15, 2023

Each year, we gauge the state of the digital process automation (DPA) market in our comprehensive survey.

Survey 430

Survey Budget Trends 430

Forrester IT

SEPTEMBER 15, 2023

There is much hype around generative AI as it continues being applied across the entire enterprise, from marketing and design to sales. How can product management get in on the action, and what can it even do to help offerings grow?

Enterprise 447

Enterprise Enterprise 447

Forrester IT

SEPTEMBER 13, 2023

Malgré des prévisions incertaines, les leaders européens doivent éviter un excès de prudence et investir sur les points forts.

430

430

Forrester IT

SEPTEMBER 13, 2023

One of Forrester’s best practices for managing insider risk is to turn your employees into advocates for the program. Get five tips for how to do that in this preview of our upcoming Security & Risk event in November.

Programming 460

Programming Security How To Trends 460

Forrester IT

SEPTEMBER 13, 2023

During my freshman year of college, I took a required seminar on Western civilization. Having only attended public school with traditional instruction formats, I was confused and then deeply concerned by sitting around a table with 12 classmates and the professor, discussing the classic books assigned.

429

429

Forrester IT

JUNE 29, 2023

I aim to help clients understand the technologies available to help them scale and report on the progress of their accessibility programs, starting with our just published Forrester Landscape on the Digital Accessibility Platforms market.

Programming 195

Programming Report 195

Forrester IT

JUNE 26, 2023

After Figma’s announcements last week at Config 2023, bridging design and development the right way and stepping smartly into AI-assisted digital product creation, we predict the company will add modes for other roles, too, in addition to designers and developers, leading to a more inclusive and collaborative understanding of design.

Development 195

Development Company 195

Forrester IT

JUNE 1, 2023

The controversy over AI is settling in the world of marketing and creativity. Two arguments have emerged that defend or denounce artificial intelligence. (1) Humanists decry the existential dangers as underscored by an open letter signed by hundreds of tech experts calling for a pause on generative AI.

Artificial Intelligence 195

Artificial Intelligence Advertising B2C 195

Forrester IT

MAY 31, 2023

Successful alignment is less about process and more about calibrating buyer value. Learn about the five dimensions that top organizations align on — and learn more at Forrester’s B2B Summit North America.

B2B 359

B2B 359

Forrester IT

MAY 31, 2023

Automation is having a moment. Generative AI and large language models have the spotlight, but physical automation has advanced, as well. First, the pandemic gave life to robots for cleaning and disinfection. Labor shortages then left businesses scrambling to just keep the place running.

369

369

Forrester IT

MAY 3, 2023

Uncover how to reduce tech debt in your CRM operations by understanding your CRM footprint, the CRM vendor landscape, and mapping a strategy to business outcomes.

How To 195

How To Strategy Applications Development 195

Forrester IT

MAY 3, 2023

Organizations that prioritize internal criteria for making tech decisions often miss the mark. Discover how embracing customer obsession can turn your B2B tech strategy into a revenue-generating powerhouse at this year’s B2B Summit North America.

B2B 195

B2B Strategy 195

Forrester IT

APRIL 7, 2023

Enterprises are hitting their stride in learning how to manage hybrid cloud environments. This week’s announcements from IBM and HPE kick off April on a good note for hybrid cloud.

Storage 195

Storage IBM Cloud Enterprise 195

Forrester IT

APRIL 6, 2023

We draw the ten important learnings from Walmart’s 2023 fiscal year results.

Analysis 366

Analysis Retail Trends 366

Forrester IT

APRIL 6, 2023

At the DSAG (German-speaking SAP User Group) Technology Days in Mannheim – Germany – SAP customers discussed the new SAP Cloud Strategy.

Strategy 195

Strategy SAP Groups Cloud 195

Forrester IT

APRIL 6, 2023

The environment of B2B organizations and B2B marketing is changing rapidly, and it’s essential that companies keep up to stay ahead of the game. One area that needs attention is revenue management, which traditionally focused solely on lead-centric acquisition processes.

B2B 195

B2B Company Strategy 195

Forrester IT

MARCH 2, 2023

Create A Customer-Obsessed Growth Engine To Thrive In Tough Times Today, the world is more challenged than ever as a series of health, environmental, socioeconomic, and geopolitical crises have pushed uncertainty to extreme levels. This systemic disorder and uncertainty exposed a lack of customer focus in many organizations.

Engineering 195

Engineering Programming System B2C 195

Forrester IT

MARCH 2, 2023

AIOps is a fast moving and expanding technology arena that organizations big and small are adopting. The breadth of capabilities under the AIOps umbrella is massive and the approach and perspectives for implementing it can be confusing. Understanding which vendor supports your perspective is your first step towards a successful AIOps implementation and this landscape report provides you a starting point.

Report 364

Report Analysis Big Data Data 364