Forrester IT

APRIL 17, 2024

Financial services firms are at various stages of defining their vision for AI and what value AI can bring to their organization. In reality, most firms are still far from realizing significant commercial value from their AI investments. Singapore-based DBS Bank stands as a role model for these firms.

Banking 264

Banking Financial 264

Forrester IT

FEBRUARY 13, 2024

I am starting my third Forrester Wave™ evaluation for the market that used to be called the Security Awareness & Training (SA&T) market. We’ve been calling it Human Risk Management when advising clients the last few years, but finally reached the decision to formally retire the SA&T nomenclature.

Training 413

Training Security Trends Government 413

Forrester IT

FEBRUARY 13, 2024

Last summer I introduced a framework for overcoming acquisition blockers – or as I called them, the “dark side” of the growth levers that my colleague Dipanjan and I introduced in our report Unlock Your Growth Potential.

Report 264

Report B2C Trends Media 264

Forrester IT

FEBRUARY 13, 2024

Style matters when running IT: too slow, and your business misses out on market opportunities; too fast, and you’re transforming operations that the business can’t fully utilize. Learn how the optimal balance of IT capabilities will let you run high-performance IT — the pursuit of continuously improving business results through technology.

Data 421

Data 421

Forrester IT

FEBRUARY 13, 2024

SalesLoft’s acquisition of Drift is a first step into marketing technology for sales tech vendors.

276

276

Forrester IT

JANUARY 25, 2024

Although the identity and access management (IAM) market is still emerging in China, its importance and priority have grown significantly due to digital transformation trends, regulatory requirements, and increasingly sophisticated cyberattacks and the resulting data breaches. Identity and access management solutions enable companies to manage internal and external identities.

Trends 251

Trends Data Company 251

Forrester IT

JANUARY 23, 2024

One of our 2024 media and advertising predictions that got left on the “cutting room floor” last August was: Netflix will announce a major live sports deal. Yes, now I wish we had published that one, because it would have come true.

Sports 285

Sports Advertising Media 285

Forrester IT

JANUARY 5, 2024

Effectively operationalising B2B events data is crucial to leveraging an underutilized yet invaluable source of first party audience data.

B2B 276

B2B Data Analysis 276

Forrester IT

DECEMBER 19, 2023

2024 promises a better tech spend outlook for Europe — Forrester forecasts that European tech spend will bounce back to grow 5.1% in 2024, almost double its rate in 2023.

426

426

Forrester IT

DECEMBER 19, 2023

Do architects need to practice business architecture in order to deliver true business value? I sometimes speak with architecture teams who say apologetically, “We haven’t gotten to business architecture yet – we’re still very technical.

Architecture 251

Architecture 251

Forrester IT

DECEMBER 19, 2023

A client recently asked me to list the root causes of localization quality problems. The length of the list surprised them! Localization – making your content, apps, products, and other experiences appropriate for a locale – is critical to global market penetration.

264

264

Forrester IT

DECEMBER 19, 2023

I’m approaching two years in my role here at Forrester, where I serve as a strategic advisor and thought partner to senior customer experience (CX) leaders. As a long-time CX practitioner and enthusiast, it’s been inspiring to be part of the “extended team” across such a diverse set of brands and industries.

Industry 235

Industry 235

Forrester IT

DECEMBER 19, 2023

Yesterday, I was surprised to learn that IBM is acquiring webMethods from Software AG (and also StreamSets, but I’ll focus on webMethods here). It surprised me for two reasons. First, private equity firm Silver Lake completed its acquisition of Software AG (previously a publicly traded company) on September 28.

Software 451

Software Software IBM Company 451

Forrester IT

NOVEMBER 2, 2023

The results of Forrester’s Youth Survey, 2023, are in. This annual survey examines consumer and online behaviors of US teens 12–17 years old.

Survey 410

Survey Report B2C Social 410

Forrester IT

NOVEMBER 2, 2023

Double 11 (aka Singles’ Day), the world’s largest shopping festival, is entering its 15th year. We expect to see a combination of old and new. The Good Old Discounts Are Back To consumers, the thrill of Double 11 lies in deep discounts and low prices.

Meeting 251

Meeting Retail Trends 251

Forrester IT

SEPTEMBER 20, 2023

In a 2016 New York Times Magazine profile of Ben Rhodes, President Obama’s then deputy national security adviser for strategic communications, Ben was quoted as calling the American foreign-policy establishment “the Blob.

Security 458

Security Industry Policies Trends 458

Forrester IT

SEPTEMBER 20, 2023

In these stormy days, savvy business captains want to make sure all their employees are happy and productive. They also realize that good software is indispensable if you want to differentiate your business from the competition – and if you want exceptional software, you need a high-caliber crew to build it.

Development 422

Development Software Software Devops 422

Forrester IT

SEPTEMBER 20, 2023

We made bold calls for 2023. Did they come true? Discover the accuracy of Forrester's Predictions 2023. And get a first peek at what we'll cover in our 2024 predictions.

Advertising 411

Advertising B2B Media 411

Forrester IT

SEPTEMBER 19, 2023

Singer and pianist Little Richard once said: “It’s not the size of the ship; it’s the size of the Waves”. In the waters of enterprise software, ships like IBM, Microsoft, and SAP are well-known names. Their size, breadth of coverage, brand recognition, and market influence reflect their success. As does their revenue.

Enterprise 264

Enterprise Enterprise Software Software 264

Forrester IT

SEPTEMBER 19, 2023

US financial services brands are struggling to earn high levels of customer trust. Forrester’s Financial Services Customer Trust Index (FS Trust Index) revealed that customer trust in US financial services firms in 2023 was relatively weak and largely unchanged from 2022.

Financial 424

Financial Banking B2C 424

Forrester IT

AUGUST 11, 2023

We all know Ward Cunningham’s definition of tech debt in software terms. However, in the modern age, technical debt goes beyond just software and coding strategies. The root of it stems from business and IT decisions you make without realizing the long-term enterprise operational implications.

Strategy 195

Strategy Software Software Enterprise 195

Forrester IT

AUGUST 10, 2023

We received many great questions in our webinar on why leads-centric marketing approaches don’t work. In the first post of a multipart blog series, we focus on the shift from leads to opportunities.

B2B 195

B2B Research Strategy 195

Forrester IT

AUGUST 10, 2023

In late June, at FinOps X, the annual event hosted by FinOps Foundation, a big topic was the open source project FinOps Open Cost & Usage Specification (FOCUS), which aims to standardize the billing construct and presentation of cloud cost data. This is a BIG DEAL.

Open Source 73

Open Source Construction Cloud Data 73

Forrester IT

AUGUST 10, 2023

Are you wondering how to integrate and manage the Gen Z employees in your organization? We, Hannah and Dan, are hosting a webinar in which we bring together a Gen Z perspective (Hannah) and a Gen X perspective (Dan) to discuss Forrester research findings on Gen Z in the workplace.

Research 195

Research How To 195

Forrester IT

AUGUST 7, 2023

It is no exaggeration to say that generative AI (genAI) is everywhere these days, or that every function inside firms is scrambling to understand their company’s AI policies to avoid being out of compliance; to test the new technology to understand if it offers any competitive advantage; and to meet with agency and vendor partners […]

B2B 195

B2B Policies Meeting Research 195

Forrester IT

JULY 6, 2023

We answer two of the most common questions we've been hearing about generative AI's potential impact on search engine optimization.

Engineering 370

Engineering Advertising B2C B2B 370

Forrester IT

JULY 6, 2023

Last night, Meta launched its rival app to Twitter, Threads, in 100 countries. This new app is garnering initial excitement and downloads, but it still has a long road ahead to scale and retain an audience, integrate new features, and eventually monetize through advertising.

Advertising 195

Advertising B2C B2B Social 195

Forrester IT

JUNE 5, 2023

We’re excited to announce our latest research on vulnerability risk management (VRM) and security operations center (SOC) teams. VRM and SOC teams are pivotal parts of the security organization, with different responsibilities but shared challenges.

Research 195

Research Security Architecture Trends 195

Forrester IT

JUNE 5, 2023

Over the past few weeks, my colleagues have described how platforms, practices, and partners drive a future fit technology strategy that enables growth, scale, and innovation. But one thing underpins the entire strategy — people.

Strategy 195

Strategy 195

Forrester IT

JUNE 2, 2023

June not only marks the year’s halfway point, but it’s also when CMOs begin to plan for the new year. With six months left in 2023, there’s still lots to get done. Forrester’s Q2 2023 B2C Marketing CMO Pulse Survey featured a list of 16 marketing priorities.

B2C 195

B2C Survey Trends 195

Forrester IT

APRIL 14, 2023

Salesforce has recently announced the launch of its Hyperforce EU Operating Zone, working with the Hyperforce cloud platform. Thanks to this move, Salesforce can now sell its products, along with customer and technical support, using only EU delivery resources and data storage.

Storage 195

Storage Resources Cloud Data 195

Forrester IT

APRIL 12, 2023

Pity our friend ChatGPT — he is misunderstood and destined to disappoint every C-suite executive who sees him as a magic force that eliminates the need for human agents in their contact center. He is a powerful fellow that will have an outsized impact on the contact center, but not yet and not on his own.

74

74

Forrester IT

MARCH 8, 2023

Value Stream Management Works Our research is clear: Value stream management (VSM) delivers real results. We’ve spent the last year learning how organizations have applied VSM to their business, mapping the solution landscape, assessing the impact of mergers and acquisitions, and evaluating the vendors that define the market.

How To 195

How To Research Applications Development 195

Forrester IT

MARCH 8, 2023

Organizations are being flooded with data and there's more coming every day. Discover how to untangle the knots within your data culture by identifying places where curiosity velocity is blocked or bottlenecked.

Data 365

Data How To Analysis 365

Forrester IT

MARCH 8, 2023

Last week, we published Forrester’s third CISO Career Paths report. This research involved an analysis of the career paths of Fortune 500 CISOs, looking into their education, tenures, and prior experiences of security leaders at some of the world’s largest companies.

Trends 195

Trends Education Analysis Research 195

Forrester IT

MARCH 8, 2023

How common is customer marketing as a stand-alone function? Is customer success becoming the new customer experience (CX) at B2B firms? What is the range of responsibilities commonly shared by B2B CX teams like yours? Are you interested in the answers to questions like these? Forrester’s customer engagement research group is, too!

B2B 195

B2B Research Groups Strategy 195

Forrester IT

MARCH 7, 2023

Employees are overwhelmed with meetings: Back-to-back meetings; poorly run meetings; and just flat-out too many meetings. The frequency of meetings increased by 13% during the first year of the pandemic and leaders tell us those meetings were sticky – they never fell off of calendars.

Meeting 195

Meeting 195