Forrester IT

FEBRUARY 23, 2024

I am happy to announce that my coverage area now includes Data Center Services, Infrastructure Outsourcing, and Semiconductors. This is in addition to my existing coverage of Technical Debt and Enterprise Architecture.

Data Center 409

Data Center Data Architecture Enterprise 409

Forrester IT

FEBRUARY 23, 2024

The California attorney general’s office reached a settlement with DoorDash after the food delivery company sold customer data without proper notice or opt out controls. It got slapped with a measly $375,000 fine (for context, DoorDash’s stock price is $122 and change), but don’t brush this off as a one-and-done.

Data 410

Data Company B2C 410

Forrester IT

FEBRUARY 23, 2024

The awe and wonder of genAI – instantly generating ad headlines, email copy, images for social posts, quality video, and more – is quickly fading as the complexities of adopting its capabilities into marketing workflows take center stage.

Social 439

Social Video Development B2C 439

Forrester IT

FEBRUARY 21, 2024

For the last six months, I’ve been deep in the weeds of evaluative research on learning platforms, and it has been eye-opening.

System 426

System Research Development 426

Forrester IT

FEBRUARY 21, 2024

Check out this preview of The Forrester Wave™: Digital Asset Management Systems, Q1 2024, which reveals the DAM vendors that are pushing the boundaries of intelligent and strategic creativity.

System 424

System Strategy 424

Forrester IT

FEBRUARY 2, 2024

Evolving your operations function from year to year requires careful planning, strong stakeholder management and avoidance of common mistakes that erode functional success.

How To 235

How To 235

Forrester IT

JANUARY 17, 2024

Marketing technology (martech) is the engine that powers marketing strategies. It encompasses tools and solutions to execute, automate, and optimize marketing efforts. Investment in martech has become a priority in recent years as companies seek to engage with their customers more effectively and improve marketing performance.

Engineering 251

Engineering Strategy Software Software 251

Forrester IT

DECEMBER 27, 2023

In this blog, I look at digitizing an employee experience for both the benefits of sustainability and accessibility. While digitization is relatively easy with a broad technology landscape, making changes for sustainability or accessibility is much harder to do.

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251

Forrester IT

DECEMBER 12, 2023

Since this is an emerging category of technologies, there’s always new innovations and trends to keep track of. My colleagues and I got together to create a list of the most important trends to follow across edge and IoT.

Trends 285

Trends Report Internet 285

Forrester IT

NOVEMBER 20, 2023

Practice inclusive design this holiday season to unlock on long-term benefits. Here are four ways to implement responsible design.

Retail 458

Retail B2C Trends 458

Forrester IT

OCTOBER 16, 2023

The COVID lockdown rapidly advanced the adoption of digital versus in-person communications, creating a significant demand for conversation intelligence (CI) solutions. CI solutions for B2B revenue allow sales teams to translate unstructured digital conversations into actionable insights.

B2B 438

B2B 438

Forrester IT

OCTOBER 12, 2023

“If You See Something, Say Something®” is the tagline for a national campaign but it’s also become an unofficial motto for values-driven employees dedicated to facilitating an ethical culture of their organizations and who are unafraid to blow the whistle on corporate actions that go against it.

Security 427

Security 427

Forrester IT

OCTOBER 12, 2023

Whether you realize it or not, revenue development reps are already working with buying groups. Learn how to formalize this process internally today.

Groups 439

Groups Development How To B2B 439

Forrester IT

SEPTEMBER 5, 2023

A few weeks ago, I spoke on a podcast with some of my former colleagues about my experiences in the security industry as a young woman. TL;DR: It’s not always great, and that’s true for many women in the industry.

Security 450

Security Industry Research Trends 450

Forrester IT

JULY 26, 2023

Businesses across the globe are dealing with a fast-paced digital world, rising customer expectations and economic uncertainties. In such an environment, it is imperative that they manage their cash flows well to finance their growth ambitions and mitigate financial risks. Corporates source these cash management services from their corporate banking partners.

Banking 195

Banking Financial 195

Forrester IT

JULY 25, 2023

In Silicon Valley startup parlance, there are two types of ventures: unicorns and camels. Unicorns are the bright, shiny, money-burning, rapid-growth startups. Camels are built on a more solid financial philosophy, meant to make the money last, using venture capital as more of a bridge than a survival tactic.

B2B 195

B2B Financial Research 195

Forrester IT

JULY 25, 2023

The security operations center (SOC) has reached the same tipping point that software development faced many years ago: It’s dealing with too much data (big data and log management), struggling to innovate and update monolithic software (detection and incident response processes), and lacking ownership beyond initial deployment (content management).

Development 195

Development Engineering Software Development Big Data 195

Forrester IT

JULY 24, 2023

B2B marketers spend ample time seeking better ways to engage their audiences, convert them to buyers, and retain them as customers. While content is central to engagement, audience expectations for contextually relevant, personalized content know no limits. To get content right, technology is key, but there are many paths to the ideal content destination.

B2B 369

B2B Strategy 369

Forrester IT

JULY 19, 2023

The Goal Is To Activate Diversity, Not Just Tolerate It Some of our DEI initiatives start and stop at the “representation acquisition pipeline” (or the attempt to hire more diverse people into the organization). This will inevitably lead to many ongoing challenges once you get them in the door.

150

150

Forrester IT

JUNE 22, 2023

Kubernetes is the de facto standard for deploying and managing application workloads and containers. Lee has written quite a bit about the power of Kubernetes as an innovation platform, but while development and architecture teams are bullish on Kubernetes, security teams can find themselves scrambling to secure Kubernetes environments as they hurtle towards production.

Security 195

Security Architecture Applications Development 195

Forrester IT

JUNE 22, 2023

Leadership storytelling helps executives at future fit organizations drive successful innovation throughout the innovation life cycle.

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312

Forrester IT

JUNE 16, 2023

True customer understanding requires a holistic data approach to unlock valuable insights, create differentiated experiences, and cultivate a customer’s brand loyalty.

Data 150

Data B2C 150

Forrester IT

JUNE 16, 2023

The Canada CX Index 2023 shows brands backsliding on performance. Read about the results and meet two brands that beat the odds and improved their CX Index scores in a tough year.

Meeting 195

Meeting Strategy 195

Forrester IT

MAY 23, 2023

Read why the €1.2 billion GDPR fine levied against Meta for violation of international data transfer requirements should be a wake-up call for many privacy and business leaders.

Data 195

Data 195

Forrester IT

MAY 1, 2023

Financial services (FS) firms are no strangers to innovation. Deep pockets and customer pressure to continually differentiate means that new digital capabilities are constantly in development. Still, this process is not unfettered.

Financial 195

Financial Firewall Cloud Development 195

Forrester IT

APRIL 26, 2023

At some point in every organizations’ security journey, the problem of asset management inevitably comes up. Solutions are often cosmetic and don’t tackle fundamental issues or provide real visibility. As more organizations chart their zero trust course, the asset management problem comes up a lot more as you cannot mediate what you do not know.

Course 195

Course Security 195

Forrester IT

MARCH 28, 2023

On March 27, Apple announced the features that will be in the GA of Safari 16.4, after two beta releases. This is a significant release bringing a number of changes. In particular, Apple has increased its investment in Safari, presumably to address concerns about fair competition.

Apple 150

Apple Applications Development Mobile 150

Forrester IT

MARCH 28, 2023

Typically, security is late to the game with technology innovation. Before we get to see innovative technology, we have to wait for it to matter to security. This time, however, is different.

Security 370

Security Microsoft Trends 370

Forrester IT

MARCH 28, 2023

Imagine spending the most of your time during the peak of a New England winter researching for a Forrester Wave™ evaluation on a topic (Infrastructure Automation) that is hotter than ever. Is it a coincidence or did we time it precisely to publish the report at the onset of Spring? I think the latter. ?

Research 195

Research Report Devops Development 195

Forrester IT

MARCH 27, 2023

Read on for a look at Forrester’s evaluation of the 13 most significant open banking intermediaries: The Forrester Wave™: Open Banking Intermediaries, Q1 2023.

Banking 195

Banking Financial Architecture Applications 195

Forrester IT

MARCH 22, 2023

Firms need help dealing with challenges related to the migration, modernization, and management of workloads across hybrid cloud environments; lacking the relevant skills and expertise in house, they turn to professional services to help them realize cloud benefits faster.

Cloud 195

Cloud Report 195

Forrester IT

FEBRUARY 16, 2023

If your inbox (or social media feed) looks anything like ours, you’ve likely been seeing announcement after announcement of vendor integrations with OpenAI’s ChatGPT or other generative AI technologies. The customer service technology world is particularly saturated with these announcements; it seems like we can’t go a day without seeing another one.

How To 368

How To Media Social 368

Forrester IT

FEBRUARY 16, 2023

In March 2022, the U.S. Securities and Exchange Commission (SEC) announced a proposed rule for how publicly traded companies will be required to disclose exposure to and potential impact from climate risk.

Guidelines 195

Guidelines Security Company Architecture 195

Forrester IT

DECEMBER 27, 2022

In the post-pandemic era, uncertainty reigns. With all the confusion surrounding economic indicators and talk of recession in 2023, technology executives may face tough decisions in the early months of 2023. Technology executives are struggling to find the right talent while simultaneously worried about layoffs due to a possible recession. If recent changes are any […].

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73

Forrester IT

NOVEMBER 7, 2022

From the city to the farm, market forces will have a dramatic impact on edge, IoT, and networking. Learn more in our 2023 predictions.

Network 195

Network Internet Security 195

Forrester IT

NOVEMBER 4, 2022

Elon Musk’s Twitter takeover has been – at best – chaotic and tumultuous. Advertisers are uncertain about what direction the company will take: What will happen with content moderation? Will Twitter become a mainstream Gab with a steady flow of disinformation? While Musk has tweeted that “nothing has changed with content moderation,” racist tweets have […].

Advertising 195

Advertising Company B2C Social 195

Forrester IT

SEPTEMBER 27, 2022

We made bold predictions for 2022. We weighed in on edge computing, CX, B2B marketing, cybersecurity, and more. Discover which predictions came true and which ones missed the mark as we prepare for Predictions 2023.

B2B 345

B2B Advertising Trends 345