Forrester IT

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You Got Your Carbon Black In My Symantec! No, You Got Your Symantec In My Carbon Black!

Forrester IT

What is Broadcom planning to do with VMware’s Carbon Black unit? Find out in this blog covering the plan to integrate Carbon Black with Broadcom's existing product lineup.

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Google Announces Meridian, A Marketing Mix Modeling Tool

Forrester IT

Google unveiled Meridian, an open-source marketing mix modeling (MMM) tool aimed at tackling crucial measurement challenges. MMM gauges the impact of marketing and media investments on vital performance indicators like sales or revenue, while also forecasting the revenue potential of marketing endeavors.

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Payment Methods Don’t Matter – Payment Experiences Do

Forrester IT

Read the latest Forrester blog from Principal Analyst Lily Varon and Senior Researcher Nicole Murgia on consumer retail payment preferences.

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European Consumers Challenge Popular Stereotypes About Greenness

Forrester IT

(coauthored by Forrester Senior Research Associate Victoria Manes) In Europe, a tough economic and geopolitical context is contributing to increasingly polarized discussions on the environment.

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Stormy Seas Ahead: Top Trends On The Horizon For Healthcare In 2024

Forrester IT

Healthcare organizations (HCOs) are navigating turbulent waters as they confront long-standing industry challenges and broad economic currents. The convergence of these factors tests HCOs’ adaptability and resilience. In two new reports on healthcare trends, we explore how HCOs can weather the storm and overcome these challenges.

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The Forrester Wave™: Learning Management Systems And Experience Platforms, Q1 2024 — Three Things I Learned

Forrester IT

For the last six months, I’ve been deep in the weeds of evaluative research on learning platforms, and it has been eye-opening.

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It’s Time For The EU AI Act — Let’s Get This Party Started

Forrester IT

Written with Luca Lo Scavo. According to Forrester data, about one in three global organizations identify risk and governance as barriers for generative AI adoption, but those concerns are set to grow even more now that the EU AI Act is becoming a reality.