Forrester IT

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For Measuring Your Personalization Programs, The Number Of The Day Is… 3!

Forrester IT

“Hey Count von Count, how do I know if my personalization strategy is working?” It’s difficult for companies to assess because they often measure myopically at the individual point of interaction. But personalization tactics are numerous and diverse across a company, requiring a holistic approach to measurement for a complete view of personalization efforts.

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TikTok’s Influence On Young Voters Makes It A Threat To US Democracy And An Asset To Marketers

Forrester IT

New legislation just passed in the US House of Representatives signals that TikTok regulation is coming. The core argument made by US lawmakers centers around US user data making its way into the hands of the Chinese government. There’s another issue at hand, however: TikTok’s influence over young US voters.

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How Beauty Brands Can Bolster Their Website To Boost Their DTC Business

Forrester IT

We reviewed 26 beauty brand websites to compare their direct-to-consumer strength and glean best practices for long-term success.

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GenAI Drives The Narrative, But A More Confident Tech Economy Is The Real Story Beyond The Q4 2023 Tech Services Earnings

Forrester IT

Last week, we issued our analysis of the Q4 2023 earnings announcements of large public technology service providers. Our takeaways? First, tech service providers grew much slower in 2023 than in 2022 signaling a belt tightening in technology spend. But providers project faster growth in 2024 fueled by core transformations and investments in AI.

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Frontline Marketing: The Evolution Of B2B Growth Teams

Forrester IT

Learn about frontline marketing, the teams that it comprises, and why it’s essential to driving customer-centered B2B growth.

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Get Ready For Takeoff: Microsoft Copilot For Security

Forrester IT

Today, Microsoft announced that the official launch day of Copilot for Security for will be April 1, 2024. This proves that Microsoft won’t let a late-night snowstorm stop its pursuit of security revenue or finding new applications for generative AI.

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You Got Your Carbon Black In My Symantec! No, You Got Your Symantec In My Carbon Black!

Forrester IT

What is Broadcom planning to do with VMware’s Carbon Black unit? Find out in this blog covering the plan to integrate Carbon Black with Broadcom's existing product lineup.

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