For Measuring Your Personalization Programs, The Number Of The Day Is… 3!
Forrester IT
MARCH 19, 2024
“Hey Count von Count, how do I know if my personalization strategy is working?” It’s difficult for companies to assess because they often measure myopically at the individual point of interaction. But personalization tactics are numerous and diverse across a company, requiring a holistic approach to measurement for a complete view of personalization efforts.
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