Forrester IT

FEBRUARY 22, 2024

During the Predictions 2024 webinar, we got a lot of great questions around how genAI will affect customer-facing functions like marketing, CX, and sales. Check out our answers.

B2B 424

B2B Strategy 424

Forrester IT

JANUARY 16, 2024

Tech spend will grow in 2024 by 5.3%, driven especially by the Asia Pacific market, software, generative AI, and green and digital innovation.

Software 254

Software Software 254

Forrester IT

JANUARY 16, 2024

Hanging prominently in the Museum of Modern Art (MoMA) in New York City is a giant infographic that explores the physical, technical, and social components of modern artificial intelligence.

Artificial Intelligence 284

Artificial Intelligence Social System B2C 284

Forrester IT

JANUARY 16, 2024

Generative AI (genAI) has become a boardroom topic, but the market has focused almost exclusively on large language models. The future of genAI is much bigger than question-and-answer-style chat. Architects must get involved, helping their organization understand its potential and the building blocks needed for a dizzying array of genAI-powered applications.

Applications 254

Applications Architecture Strategy Enterprise 254

Forrester IT

DECEMBER 29, 2023

New analyses from Forrester's Customer Experience Benchmark Study reveals subdued customer advocacy continues in 2023 as fewer brands have significant improvements and more brands have significant drops in Net Promoter Score℠ (NPS) compared to 2022.

.Net 242

.Net Study 242

Forrester IT

DECEMBER 11, 2023

There are five key ways that marketing’s role changes when making the shift to buying groups and opportunities. Find out what they are in this week’s Saying Goodbye to MQLs blog.

Groups 390

Groups B2B Research Strategy 390

Forrester IT

DECEMBER 11, 2023

Learn more about the impending changes to Gmail and Yahoo spam rules, along with what you can do about it.

Strategy 300

Strategy 300

Forrester IT

DECEMBER 11, 2023

The Potential Of Generative AI For Customer Journey Mapping, Analytics, And Orchestration Generative AI’s transformative impact on journey mapping, journey analytics, and journey orchestration has only just begun. It promises to connect humans to complex journey data in more natural ways and generate hyperpersonalized recommendations for people and systems working with customers.

System 242

System Data 242

Forrester IT

OCTOBER 12, 2023

“If You See Something, Say Something®” is the tagline for a national campaign but it’s also become an unofficial motto for values-driven employees dedicated to facilitating an ethical culture of their organizations and who are unafraid to blow the whistle on corporate actions that go against it.

Security 417

Security 417

Forrester IT

OCTOBER 12, 2023

Whether you realize it or not, revenue development reps are already working with buying groups. Learn how to formalize this process internally today.

Groups 429

Groups Development How To B2B 429

Forrester IT

AUGUST 31, 2023

Accounts, buying groups, opportunities, oh my! Find out how they’re all connected in this week’s Saying Goodbye to MQLs blog.

Groups 429

Groups B2B Research Strategy 429

Forrester IT

AUGUST 31, 2023

The sales and revenue enablement space has seen a wildly dynamic 2023, with many casualties of layoffs impacting the profession but also plenty of new opportunities opening up. At the same time, enablement leaders have had to adapt to changing priorities while continuing to deliver tangible, quantifiable value to the C-suite.

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403

Forrester IT

AUGUST 29, 2023

Our just-published Forrester Wave™ delivers the first evaluation of the commerce search and product discovery market, featuring the 10 leading vendors in the space.

370

370

Forrester IT

MAY 23, 2023

Read why the €1.2 billion GDPR fine levied against Meta for violation of international data transfer requirements should be a wake-up call for many privacy and business leaders.

Data 195

Data 195

Forrester IT

MAY 23, 2023

We advise on how to rethink your CPG sales strategy, protect your brand and customers, and establish a strong online presence.

Strategy 195

Strategy How To Retail B2C 195

Forrester IT

MAY 23, 2023

It’s time again for Forrester’s annual awards: the Technology Strategy Impact Awards and the Enterprise Architecture Awards. As the research director for Forrester’s enterprise architecture (EA) coverage, I am now leading the EA Awards.

Groups 195

Groups Architecture Education Enterprise 195

Forrester IT

MAY 23, 2023

The Vulnerability Risk Management Landscape, Q2 2023 is now available. Forrester clients can view the report for a deep dive into the benefits of vulnerability risk management (VRM) solutions and the key functionalities to look for when selecting a VRM vendor.

Report 195

Report Architecture Trends Security 195

Forrester IT

MAY 23, 2023

With Forrester’s B2B Summit EMEA fast approaching, the call for entries is now open for our coveted B2B Return On Integration Honors and Program Of The Year Awards.

B2B 195

B2B Programming 195

Forrester IT

APRIL 28, 2023

Hannover Messe 2023 was bigger than last year, with lots of ChatGPT and metaverse, but also a welcome dose of pragmatism.

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195

Forrester IT

APRIL 28, 2023

Brands are now putting more of a focus on prioritizing priorities than before: the continual threat of a recession, post-Pandemic volatility with businesses, and what Meta is calling the “Year of Efficiency” across not just how the company is organized, but how they think of their business including the products and projects that comprise it.

Company 195

Company B2C Trends 195

Forrester IT

APRIL 27, 2023

Switching from marketing-qualified leads to buying groups and opportunities can drive tremendous improvement, but success is also heavily dependent on your process. Learn more at this year’s B2B Summit North America.

B2B 195

B2B Groups Research Strategy 195

Forrester IT

MARCH 23, 2023

We found that agnosia quite nicely describes what is happening with companies’ efforts around experience. Their inability to identify you as the same individual after having repeatedly interacted with them as a customer and user and employee over a period of time, might cause you to question your sanity when interacting with them.

Company 195

Company Strategy 195

Forrester IT

FEBRUARY 16, 2023

In March 2022, the U.S. Securities and Exchange Commission (SEC) announced a proposed rule for how publicly traded companies will be required to disclose exposure to and potential impact from climate risk.

Guidelines 195

Guidelines Security Company Architecture 195

Forrester IT

FEBRUARY 14, 2023

In 2023 the software industry will continue to grow and expand its share of the overall tech market spend; however, challenges exist. Growth alone is no longer enough, as shifts in investment capital are forcing new emphasis on managing profits and operational costs. Geopolitics will influence changes as well, such as more local hosting options.

Industry 195

Industry Software Software Trends 195

Forrester IT

FEBRUARY 14, 2023

As a customer success manager (CSM) or B2B marketer involved in postsale engagement, you may be hearing more about Customer-Led Growth (CLG), especially as a counterpoint to Product-Led Growth. In the past few weeks, we have seen an uptick in interest about CLG and in the questions we receive as analysts. What is CLG?

B2B 195

B2B 195

Forrester IT

FEBRUARY 14, 2023

The latest data from Forrester’s annual Buyers’ Journey Survey — the largest and most comprehensive business buying study in the world, with more than 20,000 respondents across 14 countries — reveals a few surprising insights about the latest business buying behaviors.

Survey 366

Survey Study Data 366

Forrester IT

FEBRUARY 14, 2023

Forrester predicted that in 2023 a global 500 firm will be exposed for burning out its cybersecurity employees. In 2022, we saw at a very practical level in Australia that weakness in our cyber defenses can impact society at mass levels.

Energy 195

Energy Trends 195

Forrester IT

FEBRUARY 14, 2023

The spotlight on generative AI has gotten brighter than ever in recent months and it’s sparking both excitement and fear among designers because of what it means for the future of creativity. Creativity is not the exclusive domain of designers, of course — it also helps marketers, engineers, strategists, and others do their jobs.

Course 195

Course Engineering 195

Forrester IT

FEBRUARY 13, 2023

Corporate social responsibility (CSR) used to have a bad rap, often relegated to philanthropic largesse and entirely disconnected from the core business. Those days are over.

B2B 195

B2B Social Company 195

Forrester IT

DECEMBER 29, 2022

The Asia Pacific (APAC) region is at the forefront of central bank digital currency (CBDC) development. Most APAC countries are proactively exploring and experimenting with CBDCs. China, South Korea, India, and Thailand are proactively piloting retail CBDCs. Singapore and Malaysia are currently focusing on wholesale CBDCs and participating in some multicountry CBDC pilots.

Banking 195

Banking Retail Development 195

Forrester IT

DECEMBER 28, 2022

The advertising community is giving Twitter more oxygen than it deserves since Elon Musk took over. The reality is that Twitter has never been a critical media channel in the overall media mix, comprising just 1.3% of 2022 digital ad spend based on Forrester’s 2022 Advertising Forecast, US. Why? The ad experience on Twitter has […].

Advertising 195

Advertising Media 195

Forrester IT

NOVEMBER 9, 2022

Online holiday sales are expected to grow at a faster rate than holiday sales overall this year. That means retailers must ensure that their websites are set up for success.

Retail 360

Retail 360

Forrester IT

NOVEMBER 9, 2022

Experienced developers know the situation too well: An executive comes by with an idea, and it’s up to us to act on it. If a C-level has recently dropped by your office to say, “We ought to be looking into this metaverse thing,” you’re in for an adventure. Bringing a company up to speed when […].

Development 39

Development Company Virtualization 39

Forrester IT

NOVEMBER 8, 2022

How successful have financial services firms been in garnering the trust of their customers amidst inflation and market volatility? Not very successful, it seems. Forrester’s Financial Services Customer Trust Index, which measures how much customers trust their banks, credit card issuers, investment firms, and insurance companies, found trust to be relatively weak among customers of […].

Financial 195

Financial Insurance Banking How To 195

Forrester IT

NOVEMBER 8, 2022

On November 7, OutSystems announced that it had acquired Ionic. A few years ago, that would have shaken the mobile development industry, and even today, it will cause vibrations in parts of it. We see three major dynamics in application development that are shaping the future of software development and this market: The scarcity of […].

Software Development 195

Software Development Mobile Applications Development 195

Forrester IT

NOVEMBER 8, 2022

How well did US financial services firms rank in terms of customers’ trust in 2022? Our new research reveals the scores and rankings of 54 US brands across auto and home insurance, banking, credit card issuers, and investment firms, analyzed as part of Forrester’s US Financial Services Trust Index, 2022. Overall, customer trust was relatively […].

Financial 195

Financial Insurance Banking Research 195

Forrester IT

NOVEMBER 8, 2022

It’s more important than ever for B2B organizations to make sound strategic decisions. Yet if you ask each member of your executive leadership team how they define go-to-market strategy, you will likely get a different answer from each of them. Not only does this create confusion internally, but it’s also an inhibitor to growth as […].

Strategy 195

Strategy B2B 195