Forrester IT

NOVEMBER 21, 2023

As retailers enter their busiest period, leveraging store associate tools is a must. Read Forrester’s insights on how to maximize their potential this season.

Retail 417

Retail Tools How To Trends 417

Forrester IT

NOVEMBER 21, 2023

In our 2023 Data Literacy and Culture Survey, we uncovered key insights about the state of data culture in organizations. Shockingly, nearly half of employees lack the ability to search for existing insights and struggle to find reports, datasets, and insights. Don't miss out on gaining a competitive advantage by revitalizing your data culture.

Data 441

Data Survey Report Change Management 441

Forrester IT

NOVEMBER 21, 2023

(written with Daniel Portillo, senior research associate at Forrester) First, the good news: US federal customer experience (CX) remains steady amid an unprecedented two-year decline in average CX quality in the US private sector (link for Forrester client access only).

Research 414

Research 414

Forrester IT

NOVEMBER 21, 2023

TikTok Shop will be a key player this holiday season. Discover how advertisers can get the most out of the new social commerce player.

Advertising 413

Advertising Social B2C Media 413

Forrester IT

NOVEMBER 21, 2023

Adopting the revenue waterfall for demand management brings many benefits, meaning parting with leads can be all sweet and no sorrow.

B2B 417

B2B Research Strategy 417

Forrester IT

NOVEMBER 21, 2023

Here are Forrester's top 10 insights and analysis on Apple's FY2023. Read more to see our key takeaways from the company's latest reporting.

Analysis 403

Analysis Apple Report Company 403

Forrester IT

OCTOBER 10, 2023

Retailers' solution to increased shrink may already be a tool in their arsenal. Learn from Emily Pfeiffer on OMS tech solutions for retail theft.

Retail 429

Retail Tools Trends 429

Forrester IT

AUGUST 29, 2023

Our just-published Forrester Wave™ delivers the first evaluation of the commerce search and product discovery market, featuring the 10 leading vendors in the space.

370

370

Forrester IT

AUGUST 29, 2023

This blog covers the impact that Mediafly and Apollo’s recent funding will have on the two firms, the sales technology market, and buyers of sales technology.

365

365

Forrester IT

AUGUST 29, 2023

Looking back on some of the most ingenious partnerships in history, you’ll inevitably think of Laurel and Hardy, Beavis and Butthead, John Lennon and Paul McCartney, and, now, David Holmes and Andre Kindness.

WAN 370

WAN Software Software Security 370

Forrester IT

AUGUST 29, 2023

A list of characteristics is not a plan! Get yours in order by capturing your consolidated B2B content strategy in a Forrester content plan on a page.

B2B 368

B2B Strategy Research 368

Forrester IT

AUGUST 28, 2023

Competition, economic conditions, and globalization are pushing companies to investigate ways and means to maximize their revenue and profitability. They are trying to achieve these objectives by reducing costs and increasing profits through revenue growth. Revenue growth is complex as it companies need to understand and balance multiple parameters to make it work.

Company 387

Company Retail Trends 387

Forrester IT

AUGUST 28, 2023

Data is everywhere. What constitutes sensitive data for organizations today has greatly expanded in type and format. In my latest report, The State Of Data Security, 2023, we reviewed and analyzed Forrester survey data to identify the key data security trends of the year.

Security 370

Security Data Survey Trends 370

Forrester IT

JULY 21, 2023

Growth is the number one priority for CEOs and most c-suite executives. Technology is a powerful driver of growth – if the company fully harnesses its technology assets and operations. CIOs and the technology organization play a critical role in three growth vectors.

Company 195

Company 195

Forrester IT

JULY 21, 2023

Third-party data is any data your organization uses that you don’t own and didn’t collect; basically, anything you buy or retrieve for free from a data marketplace, data exchange, government agency, or data services company (e.g., Circana, Acxiom, TransUnion, Nielsen). Use of third-party data is nearly universal.

Data 195

Data Government Company B2C 195

Forrester IT

APRIL 27, 2023

To assess the digital experience, we reviewed the functionality and user experience of 12 North American mobile investing apps that target self-directed investors, and we provide an Excel-based tool that allows digital business leaders to evaluate their customers’ digital journeys.

Mobile 195

Mobile Tools Financial 195

Forrester IT

APRIL 27, 2023

Switching from marketing-qualified leads to buying groups and opportunities can drive tremendous improvement, but success is also heavily dependent on your process. Learn more at this year’s B2B Summit North America.

B2B 195

B2B Groups Research Strategy 195

Forrester IT

APRIL 27, 2023

In a major, accelerating trend, interactions between people and machines are becoming more like those between people.

Trends 341

Trends 341

Forrester IT

APRIL 27, 2023

Over the last year, I’ve been scared of two things. Our research teams have been planning and publishing a ton of research around Zero Trust, and, since we’re analysts, new terminology, and comorbid acronyms, have emerged. My first fear was that all these new terms would confuse both the readers and the market.

Research 195

Research Trends 195

Forrester IT

MARCH 23, 2023

TikTok CEO Shou Zi Chew testified before the House Energy and Commerce Committee today amidst rare bipartisan agreement that the app poses a national security threat to the US and should be banned.

Video 195

Video Energy Security B2C 195

Forrester IT

MARCH 22, 2023

Firms need help dealing with challenges related to the migration, modernization, and management of workloads across hybrid cloud environments; lacking the relevant skills and expertise in house, they turn to professional services to help them realize cloud benefits faster.

Cloud 195

Cloud Report 195

Forrester IT

MARCH 21, 2023

Generative AI — where AI generates novel content in response to a user’s natural-language request — is about to get baked into our collaboration tools. On March 16, Microsoft announced Microsoft 365 Copilot, which injects generative AI directly into the company’s productivity suite (including Word, Excel, PowerPoint, Teams, and more).

Tools 370

Tools Microsoft 370

Forrester IT

FEBRUARY 13, 2023

As sales leaders weather the economic storm of 2023, sales technology remains key in firms’ ability to win, serve, and retain customers. Decreased budgets and pressure to perform in a challenging economy are forcing sales leaders to optimize their technology stack.

B2B 195

B2B Budget 195

Forrester IT

DECEMBER 28, 2022

The advertising community is giving Twitter more oxygen than it deserves since Elon Musk took over. The reality is that Twitter has never been a critical media channel in the overall media mix, comprising just 1.3% of 2022 digital ad spend based on Forrester’s 2022 Advertising Forecast, US. Why? The ad experience on Twitter has […].

Advertising 195

Advertising Media 195

Forrester IT

NOVEMBER 8, 2022

In September 2022, Forrester’s guide to global SA&T regulations and standards revealed an impetus for a better future, and I shared with you all a sneak peek into the future of security awareness and training (SA&T). And today, I am THRILLED to finally announce to you The Future Of Security Awareness And Training report (client […].

Training 195

Training Security Report 195

Forrester IT

NOVEMBER 8, 2022

Each year, Forrester Research and the Disaster Recovery Journal (DRJ) team up to launch a study examining the state of business resiliency. We alternate between two resilience domains each year: IT disaster recovery and business continuity. This is the year of business continuity! The last joint survey we did was right in the middle of […].

Business Continuity 195

Business Continuity Disaster Recovery Survey Journal 195

Forrester IT

NOVEMBER 8, 2022

Data and analytics teams are in for a bumpy ride in 2023. Those that can configure their content and communications best will outperform (and outlast) their competitors in the long run.

Data 370

Data Analysis Big Data 370

Forrester IT

NOVEMBER 7, 2022

Secure systems deliberately hide details and access points to fly under the radar. Poorly designed systems and poor tooling & instrumentation unknowingly expose sensitive details or hide vital operating telemetry. Be deliberate in your observability design and tooling.

Report 195

Report Tools System Security 195

Forrester IT

NOVEMBER 7, 2022

The four significant insurance themes that emerged from The Future of Insurance, Europe 2022 event.

Insurance 195

Insurance Trends Industry 195

Forrester IT

NOVEMBER 7, 2022

No doubt, you’ve heard of it. It’s called by many names: the golden record; the single source of truth. However, it is most often referred to as Customer 360. What all these terms are referring to is a holistic view of a customer’s data covering every single touchpoint and interaction with your company as well […].

Data 195

Data Company B2C Strategy 195

Forrester IT

NOVEMBER 6, 2022

Pandemic-induced isolation increased people’s online activity but also caused many to suffer from depression and insecurity. Criminals have taken advantage of this vulnerability to steal customer identities and take over their financial accounts to facilitate money laundering. Forrester sees that: Crypto and trade-based money launderings are increasing.

Company 195

Company Financial 195

Forrester IT

NOVEMBER 6, 2022

As open enrollment commences, health insurers face a major knowledge gap, preventing them from engaging their members.

Insurance 367

Insurance Healthcare Trends 367

Forrester IT

NOVEMBER 7, 2022

Our New Report “How Customer Experience Drives Business Growth, 2022” Puts A $-Value On Improving CX By One Point Many CX leaders find it hard to make the case for investing in CX. That’s why Forrester built industry-specific models that demonstrate how CX improvements drive business growth through increased customer loyalty. Read our report “How […].

Report 195

Report Industry 195

Forrester IT

NOVEMBER 7, 2022

Functionality in retail and corporate banking is not highly differentiating anymore. In the future, only those that can support partner solutions in their ecosystem seamlessly can fully cope with banking industry's expanding requirements.

Banking 195

Banking Software Software Retail 195

Forrester IT

NOVEMBER 4, 2022

Elon Musk’s Twitter takeover has been – at best – chaotic and tumultuous. Advertisers are uncertain about what direction the company will take: What will happen with content moderation? Will Twitter become a mainstream Gab with a steady flow of disinformation? While Musk has tweeted that “nothing has changed with content moderation,” racist tweets have […].

Advertising 195

Advertising Company B2C Social 195

Forrester IT

SEPTEMBER 19, 2022

You want to create inclusive experiences for your customers. You have a diverse and inclusive design team and practice inclusive design. But once you create the experiences you wanted, how do you know if you succeeded in making them truly inclusive?

Strategy 195

Strategy 195

Forrester IT

SEPTEMBER 19, 2022

Learn which two of Forrester's top 10 emerging technologies can deliver value to your organization today.

Strategy 195

Strategy Trends Cloud 195