Forrester IT

APRIL 4, 2024

Read for three key insights on Amazon’s autonomous checkout technology Just Walk Out from an interview with Amazon.

Retail 343

Retail Trends 343

Forrester IT

APRIL 4, 2024

The boundaries of IT service providers are in flux due to a variety of motivations. And too often customers are left with more questions than answers. Read this blog to get four tips for managing service provider transitions.

Trends 178

Trends Cloud 178

Forrester IT

FEBRUARY 27, 2024

Muchas de mis conversaciones recientes sobre 5G se han centrado en el futuro de la segmentación de redes. Quieren discutir fechas, desafíos, oportunidades, casos de uso e industrias. La realidad no es tan rosa como podría pensarse, dada la dependencia de comunidades ajenas a la industria de las telecomunicaciones.

Network 403

Network 403

Forrester IT

FEBRUARY 9, 2024

AI couldn’t stay out of the headlines in 2023. While there was the ongoing string of generative AI announcements, AI also experienced legislative and litigious scrutiny. Both AI technology companies and enterprises that use these technologies experienced investigations related to their AI use.

Enterprise 246

Enterprise Enterprise Company 246

Forrester IT

JANUARY 22, 2024

It’s that time of year again, when many clients are in phase 0 or what Forrester calls a pre-RFP assessment period of strategically planning of what to do with their legacy enterprise HCM and Finance applications or contemplating massive HR and Finance operations transformation, we highly encourage all LE and ME organizations to read our […]

Industry 281

Industry Enterprise Enterprise Applications 281

Forrester IT

JANUARY 3, 2024

Twas the night before Christmas, when all through the house, not a creature was stirring, not even a mouse. Defense contractors (and subcontractors) were nestled, all snug in their beds. With visions of security requirements swirling through their heads.

Security 259

Security Government Trends 259

Forrester IT

JANUARY 3, 2024

Should all brands sell directly to consumers (DTC) online? How should brands work with online marketplaces? What does DTC mean for existing retail partner and distributor relationships? Consumer facing brands still have a lot of questions about their direct-to-consumer (DTC) digital engagement and commerce capabilities. But the opportunities are not one-size-fits-all.

Strategy 214

Strategy Retail Trends 214

Forrester IT

JANUARY 2, 2024

Now that we’re done with a December’s worth of wholesome family enjoyment and good-natured holiday fun, it’s time for our annual retreat to the land of jingling-jangling slot machines and questionable moral decisions. Yes, It’s time for CES in Las Vegas!

B2C 214

B2C Trends 214

Forrester IT

DECEMBER 15, 2023

Results from Forrester’s Portfolio Marketing Survey, 2023, reveal that high-performing portfolio marketing teams prioritize strategic activities and take an audience-focused approach to their work. This blog post reveals the top three practices we see high-performing portfolio marketing teams doing differently.

Survey 246

Survey 246

Forrester IT

DECEMBER 15, 2023

This blog post announces The Forrester Wave™: Cybersecurity Consulting Providers In Asia Pacific, Q4 2023 report.

Report 246

Report Trends Security 246

Forrester IT

NOVEMBER 28, 2023

As champions of the customer, CMOs are pulled in all sorts of directions. Knowing that they can’t go it alone, we asked what areas they foresee needing the most external help with in 2024.

B2C 231

B2C Survey Advertising Trends 231

Forrester IT

NOVEMBER 28, 2023

Generative AI’s emergence triggered a landslide of interest and experimentation across sectors, including social media and content. Forrester’s Global AI Software Forecast, 2023-2030 supports this, as content marketing is the third largest category for specialized genAI software spend.

Social 377

Social Media Software Software 377

Forrester IT

NOVEMBER 28, 2023

On Wednesday 22nd November 2023, the Minister for Home Affairs and Cyber Security, the Hon. Clare O’Neil MP announced the 2023-2030 Australian Cyber Security Strategy, a strategy to which Forrester contributed in April 2023, via a submission to the discussion paper.

Strategy 246

Strategy Security Trends Government 246

Forrester IT

NOVEMBER 28, 2023

Use our tips to help your email programs will perform better and grow your long-term customer loyalty this holiday season.

Programming 246

Programming Retail B2C Trends 246

Forrester IT

OCTOBER 27, 2023

It’s that time of year. The leaves turn color. So do the cups at Starbucks. And retailers lick their lips in anticipation. The media is already agog with all kinds of predictions about the holiday — some surprising, some banal, and some downright wrong.

Trends 389

Trends Retail Media B2C 389

Forrester IT

OCTOBER 27, 2023

Microsoft completed its largest ever acquisition of Activision Blizzard earlier this month. Buried under the lede is the fact that it now owns King, a hugely successful mobile advertising platform with over $300 million in advertising revenue annually.

Mobile 389

Mobile Advertising Microsoft B2C 389

Forrester IT

OCTOBER 24, 2023

In 2024, the APAC region will see a significant amount of change driven by generative AI. Learn more in our 2024 APAC predictions.

B2B 390

B2B 390

Forrester IT

OCTOBER 23, 2023

Apple's fintech plays have big implications for its core market and financial services. But it's not the only tech company making moves.

Apple 422

Apple How To Financial Company 422

Forrester IT

OCTOBER 23, 2023

Insights from observability efforts are important but what happens if the word loses its meaning? The word is being used to describe everything from low level data pipeline to just recently, Generative AI. Where will it end?

Cloud 429

Cloud Data Big Data 429

Forrester IT

OCTOBER 23, 2023

I’m excited to share new research called Align by Design I have begun with my colleague Brandon Purcell. We are tackling what I believe to be the biggest technology challenge we face this decade – AI alignment. Come help us with this research.

Research 421

Research Enterprise Enterprise 421

Forrester IT

OCTOBER 23, 2023

As my colleague Brian Hopkins pointed out in his blog Demystifying AI Risks: A Practical Solution for Better Business, the challenge of alignment in artificial intelligence is one that we cannot afford to ignore.

Artificial Intelligence 435

Artificial Intelligence 435

Forrester IT

SEPTEMBER 15, 2023

Revenue Operations requires new capabilities, new processes, and a change-agent mindset from leaders which can propagate myths and misconceptions.

433

433

Forrester IT

SEPTEMBER 15, 2023

Each year, we gauge the state of the digital process automation (DPA) market in our comprehensive survey.

Survey 435

Survey Budget Trends 435

Forrester IT

SEPTEMBER 15, 2023

There is much hype around generative AI as it continues being applied across the entire enterprise, from marketing and design to sales. How can product management get in on the action, and what can it even do to help offerings grow?

Enterprise 452

Enterprise Enterprise 452

Forrester IT

SEPTEMBER 12, 2023

I am pleased to announce two pieces of research I worked on over the summer, focused on continuing to build our research on our outcomes-based enterprise architecture model. Enterprise architects want a best-in-class enterprise architecture department, but they can only achieve this by having the right foundational priorities and architecture capabilities.

Architecture 246

Architecture Enterprise Enterprise Research 246

Forrester IT

SEPTEMBER 12, 2023

Learn more about Zero Trust in the cloud in this preview of our upcoming Security & Risk forum in Washington November 14-15.

Cloud 405

Cloud Security 405

Forrester IT

SEPTEMBER 12, 2023

Bytedance officially launched its social commerce experience, “TikTok Shop,” in the US. It includes features such as a dedicated shop tab for searching products or browsing product categories, the ability for creators to tag products for purchase, an affiliate funnel for sellers, secure check-out, and brand product portfolios.

Social 421

Social Security Advertising B2C 421

Forrester IT

AUGUST 3, 2023

Join us at Forrester’s Data Strategy & Insights event to learn about how customer experience and data professionals can work more closely to ensure that they collectively provide the analytics and insights their organizations need to improve experiences.

Data 195

Data Strategy Business Intelligence 195

Forrester IT

JUNE 29, 2023

Last week, I spent some time at the Cannes Lion 70th International Festival of Creativity. I hadn’t been to the event since back in the days when I was covering mobile advertising for Forrester. It is pretty obvious that over the past 10-plus years, US tech players have progressively dominated the ad industry.

Advertising 195

Advertising Mobile Industry B2C 195

Forrester IT

JUNE 29, 2023

Human-centric principles are becoming increasingly important to organizations in today’s fast-paced and ever-changing business environment. The shift from traditional approaches to a more people-centered mindset has proven to be a game-changer, increasing employee, customer, and partner satisfaction and improving organizational performance. But tech executives are lagging their peers in adopting human-centric practices.

195

195

Forrester IT

JUNE 29, 2023

Realize your maximum revenue operations potential and define your revenue operations strategy by starting with a maturity assessment of your revenue operations capabilities.

Strategy 195

Strategy B2B 195

Forrester IT

JUNE 1, 2023

The controversy over AI is settling in the world of marketing and creativity. Two arguments have emerged that defend or denounce artificial intelligence. (1) Humanists decry the existential dangers as underscored by an open letter signed by hundreds of tech experts calling for a pause on generative AI.

Artificial Intelligence 195

Artificial Intelligence Advertising B2C 195

Forrester IT

MAY 30, 2023

Your ability to get the most from technology and services partners is a core competency for success in today’s ecosystem-driven businesses. We’ve been highlighting the strategies and execution to achieve this over the years. We call it co-innovation — working with partners to co-create solutions that drive your business forward. To illustrate the benefits, we mined the submissions for the 2022 Technology Strategy Impact Awards and identified four best practices for getting the most value from pa

Strategy 195

Strategy 195

Forrester IT

APRIL 5, 2023

You may have more scrutiny on spend and hiring, but you must still grow amidst the turmoil of disrupting supply chains, persistent war, and geopolitical and climate instability.

Strategy 195

Strategy 195

Forrester IT

APRIL 5, 2023

It was reported last week that Google is shifting resources within its virtual assistant unit from Assistant to Bard, its intelligent chat technology. This comes as no surprise to Forrester. Google has a long history of launching and discontinuing services that fail to gain traction with consumers, and voice has failed to do so.

Virtualization 195

Virtualization Google Resources Report 195

Forrester IT

APRIL 5, 2023

ChatGPT, Bard, and Bing (or is it Sydney?) have taken AI from a great idea to something that has a much more practical and tangible impact on our lives today.

Artificial Intelligence 195

Artificial Intelligence B2B 195

Forrester IT

APRIL 5, 2023

What was once considered heretical by some has now moved to the forefront of marketers' priorities. At this year's B2B Summit North America, get advice for successfully transitioning from a marketing-qualified lead (MQL) focus to an opportunities-based approach.

B2B 195

B2B Research Strategy 195