Forrester IT

FEBRUARY 22, 2024

When it comes to adopting the right technology for your organization, one size does not fit all. Learn how high-performance IT can help your organization match the right next tech to your IT style.

Architecture 417

Architecture Strategy Enterprise Enterprise 417

Forrester IT

FEBRUARY 22, 2024

Image via Bing Image Creator Today, we’ve released a major new report for clients on employee productivity, Increase Your Organizational Productivity Now. This report builds upon Forrester’s long history of covering productivity as a dimension of Employee Experience, driven by research from my colleague David Brodeur-Johnson.

Strategy 430

Strategy Research Report 430

Forrester IT

FEBRUARY 21, 2024

The first reports on the climate impact of organizations under the EU’s Corporate Sustainability Reporting Directive (CSRD) won’t trickle in until 2025 for the 2024 financial year. And the greatly anticipated Securities And Exchange Commission (SEC) rule on Climate-Related Disclosure slated to be finalized in 2023 has been postponed yet again.

Report 417

Report Financial Security 417

Forrester IT

FEBRUARY 6, 2024

We’re only a month into 2024, and the business landscape remains volatile. The market is rife with tension as tech layoffs and organizational restructuring remain frequent. Regardless, tech leaders at these organizations are expected to adopt new technologies and maintain differentiation in the market, all while grappling with a shortage of skilled talent.

Research 228

Research 228

Forrester IT

FEBRUARY 6, 2024

If getting up to speed on generative AI feels daunting, the good news is that many other B2B marketers are also still figuring it out. What's critical is to take action — and this is how to get started.

B2B 212

B2B How To Strategy 212

Forrester IT

FEBRUARY 6, 2024

$5.6 million. $6.5 million. $7.2 million. As the price of a 30-second Super Bowl spot increases roughly 10% annually, brands and marketers question the value of the media and production costs to show up in advertising’s premiere showcase.

Advertising 242

Advertising Media B2C Strategy 242

Forrester IT

FEBRUARY 2, 2024

Marketers face long standing event planning and execution challenges In the ever-evolving landscape of B2B marketing, events continue to dominate marketing program spend. However, many event marketers struggle to fully capitalize on the value of their investments due to long-standing challenges.

B2B 337

B2B Artificial Intelligence Programming Research 337

Forrester IT

FEBRUARY 2, 2024

Written with Luca Lo Scavo. According to Forrester data, about one in three global organizations identify risk and governance as barriers for generative AI adoption, but those concerns are set to grow even more now that the EU AI Act is becoming a reality.

Government 306

Government Data Artificial Intelligence 306

Forrester IT

JANUARY 16, 2024

Learn how to improve business performance by aligning the three core principles of the high-performance IT model with one of the four IT styles.

How To 424

How To 424

Forrester IT

DECEMBER 11, 2023

There are five key ways that marketing’s role changes when making the shift to buying groups and opportunities. Find out what they are in this week’s Saying Goodbye to MQLs blog.

Groups 390

Groups B2B Research Strategy 390

Forrester IT

DECEMBER 11, 2023

Learn more about the impending changes to Gmail and Yahoo spam rules, along with what you can do about it.

Strategy 300

Strategy 300

Forrester IT

NOVEMBER 23, 2023

Use Forrester’s Assessment To Develop Your Journey-Centric Transformation Roadmap Journey centricity requires a change in operating model, moving six operational levers in concert, through three phases of transformation: activate, connect, and extend. It requires a clear plan to guide progress across levers, journey teams, and geographies.

Development 423

Development 423

Forrester IT

NOVEMBER 21, 2023

Here are Forrester's top 10 insights and analysis on Apple's FY2023. Read more to see our key takeaways from the company's latest reporting.

Analysis 403

Analysis Apple Report Company 403

Forrester IT

OCTOBER 17, 2023

You’re driving to the supermarket when, suddenly, your check engine light comes on. Nothing sounds wrong — your vehicle is still moving just fine, and you really have to go shopping. So for now, you’ll deprioritize the check engine light.

Security 414

Security Engineering Trends Internet 414

Forrester IT

OCTOBER 17, 2023

We reviewed 50 brand and retailer websites during Amazon’s October Prime Big Deal Days — here are our findings.

Retail 413

Retail Trends 413

Forrester IT

OCTOBER 16, 2023

It’s no secret that many of the challenges in getting value from data and insights are rooted in the need for better data literacy, internal communication, and a stronger data culture. It’s even become the subject of an SNL-worthy (for us data people) satire online.

Data 417

Data Company Change Management Analysis 417

Forrester IT

OCTOBER 11, 2023

B2B marketing is especially fertile ground for the early adoption of generative AI (genAI) technologies and has already become a beachhead for use cases that span content operations to customer engagement. The problem is that B2B CMOs and their teams lack a process for understanding genAI’s impact, assessing organizational readiness, and prioritizing adoption areas.

B2B 475

B2B 475

Forrester IT

OCTOBER 11, 2023

Layoffs happen in B2B organizations too often and too regularly. For revenue enablement managers who want to be seen as leaders, you might as well be prepared for if, and when, the next one impacts your team.

B2B 417

B2B Company 417

Forrester IT

OCTOBER 10, 2023

In most successful organizations, software developers align their goals with the goals of the business. In the real world, though, that’s not what happens. Instead, where you sit in the organization determines how you believe development teams should succeed.

Development 415

Development Software Development Survey Analysis 415

Forrester IT

SEPTEMBER 6, 2023

In recent years, VMware has faced major headwinds: It migrated its clients from on-premises to public cloud, changed to a cloud-native application development paradigm, shifted to subscription licensing, had frequent cycles of M&A activities, and experienced unfavorable macroeconomic environments. Despite these, VMware registered modest revenue growth.

Vmware 413

Vmware Licensing Cloud Applications 413

Forrester IT

SEPTEMBER 5, 2023

A few weeks ago, I spoke on a podcast with some of my former colleagues about my experiences in the security industry as a young woman. TL;DR: It’s not always great, and that’s true for many women in the industry.

Security 440

Security Industry Research Trends 440

Forrester IT

AUGUST 31, 2023

The sales and revenue enablement space has seen a wildly dynamic 2023, with many casualties of layoffs impacting the profession but also plenty of new opportunities opening up. At the same time, enablement leaders have had to adapt to changing priorities while continuing to deliver tangible, quantifiable value to the C-suite.

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403

Forrester IT

AUGUST 28, 2023

Insider threat struck the world of professional sports recently when an employee of the NBA team the New York Knicks allegedly shared proprietary information with another NBA team, the Toronto Raptors. In a case of sports espionage, the Knicks are suing the Raptors for theft of assets that could give the Raptors a competitive advantage.

Sports 368

Sports Data Trends Security 368

Forrester IT

AUGUST 28, 2023

Data is everywhere. What constitutes sensitive data for organizations today has greatly expanded in type and format. In my latest report, The State Of Data Security, 2023, we reviewed and analyzed Forrester survey data to identify the key data security trends of the year.

Security 370

Security Data Survey Trends 370

Forrester IT

JULY 26, 2023

By practicing inclusive design, businesses can increase revenue, decrease costs, improve resilience, and build trust with customers and employees. But to do this successfully, companies need to incorporate inclusive design principles when creating experiences.

Research 195

Research Company Strategy 195

Forrester IT

JULY 26, 2023

Businesses across the globe are dealing with a fast-paced digital world, rising customer expectations and economic uncertainties. In such an environment, it is imperative that they manage their cash flows well to finance their growth ambitions and mitigate financial risks. Corporates source these cash management services from their corporate banking partners.

Banking 195

Banking Financial 195

Forrester IT

JUNE 23, 2023

With acute home care adoption slowly ticking up, challenges are building. Not the least of these: the model hinges on a coordinated delivery of a complex set of services and uncertain reimbursement under a current waiver that’s up for redetermination in 18 months. Here are three key things you should do now to plan for a successful acute care at home program.

Programming 195

Programming Healthcare Trends 195

Forrester IT

JUNE 23, 2023

Back in May Samsung banned the use of GenAI platforms in the workplace after news of a security leak caused by misuse of ChatGPT. While employees did not revolt against the ban, chances are many of the employees continued using AI.

Security 195

Security Trends 195

Forrester IT

JUNE 23, 2023

Seeking to understand why revenue operations has dramatically grown over the past few years and what assumptions leaders were making about establishing a revenue operations function, we interviewed a variety of sales, marketing, and revenue operations leaders. Find out what these leaders told us were the benefits of establishing and growing a revenue operations culture, mindset, and organization.

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195

Forrester IT

JUNE 16, 2023

True customer understanding requires a holistic data approach to unlock valuable insights, create differentiated experiences, and cultivate a customer’s brand loyalty.

Data 150

Data B2C 150

Forrester IT

JUNE 16, 2023

The Canada CX Index 2023 shows brands backsliding on performance. Read about the results and meet two brands that beat the odds and improved their CX Index scores in a tough year.

Meeting 195

Meeting Strategy 195

Forrester IT

MAY 23, 2023

The Vulnerability Risk Management Landscape, Q2 2023 is now available. Forrester clients can view the report for a deep dive into the benefits of vulnerability risk management (VRM) solutions and the key functionalities to look for when selecting a VRM vendor.

Report 195

Report Architecture Trends Security 195

Forrester IT

MAY 23, 2023

With Forrester’s B2B Summit EMEA fast approaching, the call for entries is now open for our coveted B2B Return On Integration Honors and Program Of The Year Awards.

B2B 195

B2B Programming 195

Forrester IT

APRIL 28, 2023

Hannover Messe 2023 was bigger than last year, with lots of ChatGPT and metaverse, but also a welcome dose of pragmatism.

195

195

Forrester IT

APRIL 26, 2023

At some point in every organizations’ security journey, the problem of asset management inevitably comes up. Solutions are often cosmetic and don’t tackle fundamental issues or provide real visibility. As more organizations chart their zero trust course, the asset management problem comes up a lot more as you cannot mediate what you do not know.

Course 195

Course Security 195

Forrester IT

MARCH 29, 2023

This morning I sat at the feet of HP CEO Enrique Lores as he kicked off HP’s Amplify Partner Conference and welcomed attendees to the two-day event here in Chicago.

HP 368

HP Conference Company 368

Forrester IT

MARCH 22, 2023

Optimizing the customer experience — a top priority for B2B organizations — requires dramatic improvements to the content engine. To build for the future, organizations will make bold bets, experimenting with AI to deliver contextual, personalized experiences.

B2B 195

B2B Engineering Strategy 195