Forrester IT

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Key Learnings From The First-Ever The Forrester Wave™: Security Service Edge Solutions (SSE) 

Forrester IT

Right now, the hottest ticket in town might be Dune 2, but running a close second is SSE – the Security Services Edge which is a fancy acronym for cloud-delivered, user-focused security capabilities that protect the remote workforce.

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How G-Research Used TuringBots To Transform Software Development

Forrester IT

As we outlined in previous research, Generative AI assistants known as TuringBots can serve as powerful tools to address some of the broader software development challenges. Specifically they help to automate a wide range of tasks throughout the software development life cycle (SDLC).

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Exploring Grab’s New Cryptocurrency Payment Feature

Forrester IT

On March 19, 2024, Grab made waves in the digital payment realm by introducing a brand-new feature: cryptocurrency top-up capabilities within its digital wallet. This move marks a significant milestone in the region’s super app landscape.

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For Measuring Your Personalization Programs, The Number Of The Day Is … Three!

Forrester IT

“Hey, Count von Count, how do I know if my personalization strategy is working?” It’s difficult for companies to assess because they often measure myopically at the individual point of interaction. But personalization tactics are numerous and diverse across a company, requiring a holistic approach to measurement for a complete view of personalization efforts.

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NVIDIA’s GTC 2024: A Leap Into GenAI

Forrester IT

In 1999 when NVIDIA released NVIDIA GeForce 256 as the world’s first GPU, Jensen Huang, it’s founder and CEO, would never foresee the two transformational waves of AI, from deep learning to generative AI (genAI), could bring it to the paramount achievements it has made nowadays.

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TikTok’s Influence On Young Voters Makes It A Threat To US Democracy And An Asset To Marketers

Forrester IT

New legislation just passed in the US House of Representatives signals that TikTok regulation is coming. The core argument made by US lawmakers centers around US user data making its way into the hands of the Chinese government. There’s another issue at hand, however: TikTok’s influence over young US voters.

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How Beauty Brands Can Bolster Their Website To Boost Their DTC Business

Forrester IT

We reviewed 26 beauty brand websites to compare their direct-to-consumer strength and glean best practices for long-term success.

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