Leverage Your Data For Stellar Commerce Search Experiences
Forrester IT
MARCH 21, 2024
Read insights from Principal Analyst Emily Pfeiffer and Senior Research Associate Delilah Gonzalez on how quality data powers commerce search experiences.
Forrester IT
For Measuring Your Personalization Programs, The Number Of The Day Is … Three!
Forrester IT
MARCH 19, 2024
“Hey, Count von Count, how do I know if my personalization strategy is working?” It’s difficult for companies to assess because they often measure myopically at the individual point of interaction. But personalization tactics are numerous and diverse across a company, requiring a holistic approach to measurement for a complete view of personalization efforts.
Programming 
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AWS Joins Google Cloud In Removing Egress Costs
Forrester IT
MARCH 13, 2024
Last week, Amazon Web Services (AWS) announced plans to remove egress fees when migrating data to another cloud provider or on-premises. This announcement follows Google Cloud’s (GC’s) plans of ridding its egress fees, announced in January (leaving Microsoft Azure as the last major cloud provider without a zero egress fee policy).
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Learnings From The Q1 2024 Customer Service Wave
Forrester IT
MARCH 13, 2024
Great customer service sets companies apart. And, you leave money on the table if you don’t meet your customer’s expectations of engagement. Business and IT leaders understand the economics of great customer service, and Forrester data shows that over 70% of enterprises invest modern solutions.
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AT&T Outage Shines A Spotlight On Network Dependability
Forrester IT
FEBRUARY 23, 2024
On February 22nd, a massive service interruption in AT&T cellular services affected subscribers across the nation. Although outage-report volumes were in the hundreds of thousands, that is likely just the tip of the iceberg.
Network 424
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California’s Privacy Law Puts Second-Party Data on Notice
Forrester IT
FEBRUARY 23, 2024
The California attorney general’s office reached a settlement with DoorDash after the food delivery company sold customer data without proper notice or opt out controls. It got slapped with a measly $375,000 fine (for context, DoorDash’s stock price is $122 and change), but don’t brush this off as a one-and-done.
Data 403
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What Forrester’s 2024 AI Predictions Mean For Technology Executives
Forrester IT
FEBRUARY 23, 2024
Thanks to genAI, the era of AI computing is upon us. Backed by decades of development and fueled by billions of dollars in language models, AI infrastructure, and AI-powered applications, technology is taking a massive leap forward.
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What Should Performance Marketers Actually Do?
Forrester IT
FEBRUARY 22, 2024
I’m often asked about the technologies and processes entailed in planning, buying, and optimizing media. Much is written about that, including Forrester’s research on using technology to develop more compelling creative and how to improve TV advertising’s planning, buying, and measurement processes. However, I’m rarely asked about the people that improve media’s results.
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High-Performance IT: Finding The Right Tech For Your IT Style
Forrester IT
FEBRUARY 22, 2024
When it comes to adopting the right technology for your organization, one size does not fit all. Learn how high-performance IT can help your organization match the right next tech to your IT style.
Architecture 417
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Your Predictions Questions Answered: Leveraging GenAI Successfully
Forrester IT
FEBRUARY 22, 2024
During the Predictions 2024 webinar, we got a lot of great questions around how genAI will affect customer-facing functions like marketing, CX, and sales. Check out our answers.
B2B 424
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Build A Human-Centered Productivity Strategy
Forrester IT
FEBRUARY 22, 2024
Image via Bing Image Creator Today, we’ve released a major new report for clients on employee productivity, Increase Your Organizational Productivity Now. This report builds upon Forrester’s long history of covering productivity as a dimension of Employee Experience, driven by research from my colleague David Brodeur-Johnson.
Strategy 430
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Data Governance: Your Key To Unlocking an Insights-Driven Business
Forrester IT
FEBRUARY 5, 2024
Organizations are constantly seeking ways to gain a competitive edge by transforming data into actionable insights through analytics. However, achieving analytical success goes beyond just collecting large volumes of data and building dashboards.
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Call For Entries: Forrester Technology Awards, 2024
Forrester IT
FEBRUARY 5, 2024
We’re now accepting nominations for our Technology Strategy Impact and Enterprise Architecture Awards across the NA, EMEA, and APAC regions. Learn more about the awards and how to apply in this post.
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NPS US Benchmarks 2023: Fewer Brands Show Improvement
Forrester IT
DECEMBER 29, 2023
New analyses from Forrester's Customer Experience Benchmark Study reveals subdued customer advocacy continues in 2023 as fewer brands have significant improvements and more brands have significant drops in Net Promoter Score℠ (NPS) compared to 2022.
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AWS’ Silent Nod To FinOps
Forrester IT
DECEMBER 12, 2023
Last week, Amazon.com VP and CTO Werner Vogels closed out re:Invent 2023 with his keynote address on “The Frugal Architect” This wasn’t the first time, Vogels introduced this topic. In fact, it was a theme he originally introduced in 2012 that revolves around architecting with cost in mind.
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What Google’s New Spam Protection Means For Sales And Marketing
Forrester IT
DECEMBER 11, 2023
Learn more about the impending changes to Gmail and Yahoo spam rules, along with what you can do about it.
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Generative AI Promises Conversational CX For Customers And CX Pros
Forrester IT
DECEMBER 11, 2023
The Potential Of Generative AI For Customer Journey Mapping, Analytics, And Orchestration Generative AI’s transformative impact on journey mapping, journey analytics, and journey orchestration has only just begun. It promises to connect humans to complex journey data in more natural ways and generate hyperpersonalized recommendations for people and systems working with customers.
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VMware Customers: Brace For Impact
Forrester IT
NOVEMBER 22, 2023
October 30, 2023 came and passed — the date that marked the end of Broadcom’s fiscal year and the promised close for its $61 billion VMware acquisition. In anticipation of that timing, VMware shareholders were given until October 23 to decide whether to accept Broadcom shares at $142.
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2024 Planning: European Leaders Must Avoid An Excess Of Caution And Invest In Bright Spots
Forrester IT
SEPTEMBER 3, 2023
Many of the signals we normally use to plan for the coming year are pointing in ambiguous, counterintuitive, or contradictory directions. But submitting to excessive caution would be a mistake.
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Announcing Forrester’s Security & Risk Enterprise Leadership Award
Forrester IT
JUNE 21, 2023
Forrester is thrilled to announce its inaugural Security & Risk Enterprise Leadership Award, which will recognize security organizations that have transformed the security, privacy, and risk management functions to fuel long-term success. Learn how to apply here.
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Trust In 2023 Is Essential For Business Growth
Forrester IT
JUNE 20, 2023
Forrester’s extensive research into global consumers’ trust has been tracked annually since the beginning of the pandemic. Our data shows that a consumer’s level of trust in a company drives revenue-generating behaviors such as the likelihood to purchase again, preference for a company over competitors, trial of unrelated products, and propensity to share personal data.
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Deliver Trusted Data By Selecting A Suitable MDM Solution
Forrester IT
JUNE 20, 2023
In the era of insights-driven decision-making, master data management (MDM) plays a crucial part by ensuring consistency, accuracy, and reliability of enterprise data. MDM capabilities are a cornerstone of success for companies striving to leverage data as a product in a rapidly evolving digital landscape.
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The GDPR Fine Against Meta Is Significant But Not For The Reasons You Think
Forrester IT
MAY 23, 2023
Read why the €1.2 billion GDPR fine levied against Meta for violation of international data transfer requirements should be a wake-up call for many privacy and business leaders.
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Announcing The Vulnerability Risk Management Landscape, Q2 2023
Forrester IT
MAY 23, 2023
The Vulnerability Risk Management Landscape, Q2 2023 is now available. Forrester clients can view the report for a deep dive into the benefits of vulnerability risk management (VRM) solutions and the key functionalities to look for when selecting a VRM vendor.
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The Banking Crisis Will Send New Ripples Through Tech Budgets
Forrester IT
MARCH 28, 2023
The banking crisis will send ripples through the tech industry and budgets, which have already been weakened by layoffs in the first quarter of 2023.
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Web Push Comes To iOS, But Web Apps Are Still Second-Class
Forrester IT
MARCH 28, 2023
On March 27, Apple announced the features that will be in the GA of Safari 16.4, after two beta releases. This is a significant release bringing a number of changes. In particular, Apple has increased its investment in Safari, presumably to address concerns about fair competition.
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Finalists Announced For The Customer-Obsessed Enterprise Award — EMEA
Forrester IT
MARCH 28, 2023
The hard work of customer obsession deserves recognition. Discover the finalists for the inaugural Customer-Obsessed Enterprise Award — EMEA.
Enterprise 195
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Greener Future of Infrastructure Automation
Forrester IT
MARCH 28, 2023
Imagine spending the most of your time during the peak of a New England winter researching for a Forrester Wave™ evaluation on a topic (Infrastructure Automation) that is hotter than ever. Is it a coincidence or did we time it precisely to publish the report at the onset of Spring? I think the latter. ?
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TIER: How The Labor Market’s “Double Disruption” Impacts Your Talent Strategy
Forrester IT
MARCH 27, 2023
The Federal Reserve announced on Wednesday that it is hiking interest rates by 25 basis points to a range of 4.75% to 5%. This decision has made headlines because many had hoped for a pause on the Federal Reserve’s continuous interest rate hikes due to the banking system’s volatility.
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The US Government Is Here And Really Wants To Help Protect You From Ransomware
Forrester IT
MARCH 27, 2023
Ransomware Vulnerability Warnings Are Coming To A Critical Infrastructure Near You The US Cybersecurity and Infrastructure Security Agency (CISA) launched the Ransomware Vulnerability Warning Pilot (RVWP) in January 2023 in response to ongoing concerns about the threat of ransomware. This is the CISA’s ransomware-centric take on external attack surface management for critical infrastructure.
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Tightening Budgets? Ensure That Your Business Case Stands Out
Forrester IT
MARCH 24, 2023
Learn how to cut through the noise and build compelling business cases using Forrester's proven Total Economic Impact™ methodology — the same methodology we use to help our clients demonstrate a consistent, proven, and repeatable way to justify technology investments.
Budget 195
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Do You Believe Customer Obsession Is Worth It In A Difficult Economy?
Forrester IT
FEBRUARY 17, 2023
I’ve just kicked off some new research to fuel a keynote and two track sessions at Forrester’s CX North America Forum, coming up June 13–15 in Nashville. I’m calling this research, “Customer Obsession For When The Going Gets Tough.
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Meet The New VP, Research Director For The B2B Marketing Executives Service
Forrester IT
FEBRUARY 16, 2023
The quality of the people, the collaborative culture, and the ability to help clients shorten the distance between bold vision and superior impact through customer obsession are why I joined Forrester.
B2B 195
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How To Navigate The Generative AI Hype In Customer Service
Forrester IT
FEBRUARY 16, 2023
If your inbox (or social media feed) looks anything like ours, you’ve likely been seeing announcement after announcement of vendor integrations with OpenAI’s ChatGPT or other generative AI technologies. The customer service technology world is particularly saturated with these announcements; it seems like we can’t go a day without seeing another one.
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The SEC’s Proposed Rule On Climate Disclosure Has Teeth, Leaving Supporters And Opponents Simultaneously Unhappy
Forrester IT
FEBRUARY 16, 2023
In March 2022, the U.S. Securities and Exchange Commission (SEC) announced a proposed rule for how publicly traded companies will be required to disclose exposure to and potential impact from climate risk.
Guidelines 195
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The Software Industry Trends That Matter In 2023
Forrester IT
FEBRUARY 14, 2023
In 2023 the software industry will continue to grow and expand its share of the overall tech market spend; however, challenges exist. Growth alone is no longer enough, as shifts in investment capital are forcing new emphasis on managing profits and operational costs. Geopolitics will influence changes as well, such as more local hosting options.
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It’s Time To Reinvent B2B Corporate Social Responsibility
Forrester IT
FEBRUARY 13, 2023
Corporate social responsibility (CSR) used to have a bad rap, often relegated to philanthropic largesse and entirely disconnected from the core business. Those days are over.
B2B 195
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Diversity And Inclusion Matter In The Digital Context
Forrester IT
NOVEMBER 14, 2022
A lack of diversity, equity, and inclusion (DEI) in digital teams poses some unique challenges: biased AI, harmful or inaccessible digital products and experiences, and challenges with recruiting and retaining digital talent. Drive DEI to tackle these challenges in a digital context.
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Collaborative Supply Networks Can Resolve The Logistics Logjam
Forrester IT
NOVEMBER 11, 2022
Road transportation is fragmented and wasteful Road freight accounts for 30% of the global logistics spend at about US$1.9 trillion per year. But road transportation is a highly fragmented industry. Most North American carriers operate fewer than 20 trucks, and companies with fewer than 50 employees generate more than 60% of European road freight market […].
Transportation 195
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Responding To Today’s Global Uncertainty With Smart Manufacturing
Forrester IT
NOVEMBER 11, 2022
“If you want to get there, I wouldn’t start from here.” It’s easy to present beautiful visions of a digitally-augmented future, full of shiny new machines (all from the same manufacturer, of course), empowered workers, and AI magic. It’s easy, but it’s often a long way from the reality facing most manufacturers today.
Energy 195
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Predictions 2023: Retail Health, Decentralized Trials, And Wellness Are On The Front Lines
Forrester IT
NOVEMBER 11, 2022
To keep pace with sweeping changes, healthcare organizations must invest in transformation and their workforce talent, or risk their market foothold.
Retail 362
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Predictions 2023: Payments Players Focus On Fundamentals
Forrester IT
NOVEMBER 10, 2022
Payments will once again be top of mind for fintechs, merchants, and consumers — but for reasons different from those of the past three years.
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Consumer Personalization And Dating Have Much In Common
Forrester IT
NOVEMBER 10, 2022
Maintaining positive brand-consumer relationships and personalizing consumer experiences takes work. In the end, you could be rewarded with long-term loyalty or you may be left with little to show for your efforts. In many ways, it’s like dating. Cultivating relationships requires time and patience along the journey: Pre-purchase (courting). People are wary when dates and […].
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