When It Comes To Sales And Marketing Alignment, Data Needs To Come Before People
Forrester IT
APRIL 24, 2024
Perfecting the execution of a complex system requires data to enable revenue teams to deliver the best results on every deal.
Forrester IT
Can Your IT Operating Model Keep Up With Cloud?
Forrester IT
APRIL 23, 2024
Cloud has driven enterprise IT transformation with speed and scale that was simply impossible with data centers alone. But operating models haven’t always kept up — and the mismatch means that old operating models impede the optimization of cloud IT.
Cloud 
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Designing B2B Operating Models for Customer-Obsessed Growth
Forrester IT
APRIL 23, 2024
Operating models optimize organizations to drive value in dynamic B2B markets. Forrester's High-Performance Operating Model Framework helps align all aspects of the organization to deliver customer value and prioritize decision-making.
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The Art And Craft Of Insight-Driven Transformation: An Interview With Dr. Mark Powell
Forrester IT
APRIL 16, 2024
Data-driven insight is the key to unlocking reliable value generation with business transformation. In the recently published book, “The Fifth Phase: An Insight-Driven Approach To Business Transformation,” author, consultant, and entrepreneur Dr.
DBS Bank’s Billion-Dollar AI Dream
Forrester IT
APRIL 17, 2024
Financial services firms are at various stages of defining their vision for AI and what value AI can bring to their organization. In reality, most firms are still far from realizing significant commercial value from their AI investments. Singapore-based DBS Bank stands as a role model for these firms.
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High-Performance IT: How IT Running Style Impacts Business Value
Forrester IT
FEBRUARY 13, 2024
Style matters when running IT: too slow, and your business misses out on market opportunities; too fast, and you’re transforming operations that the business can’t fully utilize. Learn how the optimal balance of IT capabilities will let you run high-performance IT — the pursuit of continuously improving business results through technology.
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What SalesLoft’s Acquisition of Drift Means
Forrester IT
FEBRUARY 13, 2024
SalesLoft’s acquisition of Drift is a first step into marketing technology for sales tech vendors.
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Bad Ads: What Are You Going To Do When They Come For You?
Forrester IT
JANUARY 24, 2024
In 2024, digital marketers and publishers have a unique opportunity to rebuild trust in digital advertising and the internet overall. Given how loose security standards are across the programmatic ecosystem, this requires abandoning “blind programmatic” in favor of more coordinated, stringent buying strategies.
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Navigate the identity and access management landscape in China
Forrester IT
JANUARY 25, 2024
Although the identity and access management (IAM) market is still emerging in China, its importance and priority have grown significantly due to digital transformation trends, regulatory requirements, and increasingly sophisticated cyberattacks and the resulting data breaches. Identity and access management solutions enable companies to manage internal and external identities.
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About-Face: Netflix Embraces Live Sports With WWE Deal
Forrester IT
JANUARY 23, 2024
One of our 2024 media and advertising predictions that got left on the “cutting room floor” last August was: Netflix will announce a major live sports deal. Yes, now I wish we had published that one, because it would have come true.
Sports 285
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7 New Year’s resolutions to maximize the value of your event data!
Forrester IT
JANUARY 5, 2024
Effectively operationalising B2B events data is crucial to leveraging an underutilized yet invaluable source of first party audience data.
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All Architects Must Deliver Business Outcomes
Forrester IT
DECEMBER 19, 2023
Do architects need to practice business architecture in order to deliver true business value? I sometimes speak with architecture teams who say apologetically, “We haven’t gotten to business architecture yet – we’re still very technical.
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Twelve Days of Loc[alization] Mess
Forrester IT
DECEMBER 19, 2023
A client recently asked me to list the root causes of localization quality problems. The length of the list surprised them! Localization – making your content, apps, products, and other experiences appropriate for a locale – is critical to global market penetration.
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CX Leaders: What’s on Your Agenda for 2024?
Forrester IT
DECEMBER 19, 2023
I’m approaching two years in my role here at Forrester, where I serve as a strategic advisor and thought partner to senior customer experience (CX) leaders. As a long-time CX practitioner and enthusiast, it’s been inspiring to be part of the “extended team” across such a diverse set of brands and industries.
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Software AG webMethods: The Farewell Sale
Forrester IT
DECEMBER 19, 2023
Yesterday, I was surprised to learn that IBM is acquiring webMethods from Software AG (and also StreamSets, but I’ll focus on webMethods here). It surprised me for two reasons. First, private equity firm Silver Lake completed its acquisition of Software AG (previously a publicly traded company) on September 28.
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When Generative AI Meets Double 11 — What To Expect On Singles’ Day 2023
Forrester IT
NOVEMBER 2, 2023
Double 11 (aka Singles’ Day), the world’s largest shopping festival, is entering its 15th year. We expect to see a combination of old and new. The Good Old Discounts Are Back To consumers, the thrill of Double 11 lies in deep discounts and low prices.
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Saying Goodbye To MQLs: When Should We Create The Opportunity Entity?
Forrester IT
SEPTEMBER 21, 2023
In this week’s Saying Goodbye to MQLs blog, we identify three common points in the revenue process where organizations can create the opportunity entity.
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Announcing The Forrester Wave™: Vulnerability Risk Management, Q3 2023
Forrester IT
SEPTEMBER 21, 2023
A lot has changed since the last Forrester Wave™ evaluation on vulnerability risk management (VRM) in 2019. Since then, the VRM market has experienced several mergers, an unprecedented increase in volume of common vulnerabilities and exposure, and vulnerabilities such as Log4j that will forever live in infamy (and responder nightmares).
Architecture 235
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Potential EU ban on ‘climate neutral’ will force CMOs to revisit their communication
Forrester IT
SEPTEMBER 21, 2023
The EU Parliament and Council have reached a provisional agreement on new rules to ban misleading advertisements and provide consumers with better product information. Generic environmental claims will be banned Specifically, terms like “environmentally friendly”, “natural”, “biodegradable”, “climate neutral” or “eco” will be banned without proof of recognised excellent environmental performance relevant to the claim.
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“The Blob” Is Poisoning The Security Industry
Forrester IT
SEPTEMBER 20, 2023
In a 2016 New York Times Magazine profile of Ben Rhodes, President Obama’s then deputy national security adviser for strategic communications, Ben was quoted as calling the American foreign-policy establishment “the Blob.
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Navigate The Seas Of Developer Experience
Forrester IT
SEPTEMBER 20, 2023
In these stormy days, savvy business captains want to make sure all their employees are happy and productive. They also realize that good software is indispensable if you want to differentiate your business from the competition – and if you want exceptional software, you need a high-caliber crew to build it.
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Were Our Predictions For 2023 Correct?
Forrester IT
SEPTEMBER 20, 2023
We made bold calls for 2023. Did they come true? Discover the accuracy of Forrester's Predictions 2023. And get a first peek at what we'll cover in our 2024 predictions.
Advertising 411
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Navigating The Waters Of Enterprise Software? Keep An Eye On The Agile Vendors
Forrester IT
SEPTEMBER 19, 2023
Singer and pianist Little Richard once said: “It’s not the size of the ship; it’s the size of the Waves”. In the waters of enterprise software, ships like IBM, Microsoft, and SAP are well-known names. Their size, breadth of coverage, brand recognition, and market influence reflect their success. As does their revenue.
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High Levels Of Trust Elude US Financial Services Firms Again
Forrester IT
SEPTEMBER 19, 2023
US financial services brands are struggling to earn high levels of customer trust. Forrester’s Financial Services Customer Trust Index (FS Trust Index) revealed that customer trust in US financial services firms in 2023 was relatively weak and largely unchanged from 2022.
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Go-To-Market Strategy: Three Steps To Intentional Segmentation And Route-To-Market Decisions
Forrester IT
AUGUST 11, 2023
A one-size-fits-all go-to-market strategy is nonexistent, but B2B organizations need a methodology in place to support the creation of an audience-focused go-to-market strategy. This blog post dives into the market strategy layer of the Forrester Go-To-Market Architecture, which guides B2B leaders on how to think through the decisions about segmentation and routes to market.
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Saying Goodbye To MQLs: What’s The Big Deal About Getting Rid Of MQLs?
Forrester IT
AUGUST 10, 2023
We received many great questions in our webinar on why leads-centric marketing approaches don’t work. In the first post of a multipart blog series, we focus on the shift from leads to opportunities.
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Hyperscalers, It’s Time To FOCUS
Forrester IT
AUGUST 10, 2023
In late June, at FinOps X, the annual event hosted by FinOps Foundation, a big topic was the open source project FinOps Open Cost & Usage Specification (FOCUS), which aims to standardize the billing construct and presentation of cloud cost data. This is a BIG DEAL.
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Gen Z: Who They Are And What They Want — Join Us For A Discussion With A Gen Z Employee
Forrester IT
AUGUST 10, 2023
Are you wondering how to integrate and manage the Gen Z employees in your organization? We, Hannah and Dan, are hosting a webinar in which we bring together a Gen Z perspective (Hannah) and a Gen X perspective (Dan) to discuss Forrester research findings on Gen Z in the workplace.
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Frontline Marketing “Innovation Coalition” Key To Generative AI Success For B2B Marketers
Forrester IT
AUGUST 7, 2023
It is no exaggeration to say that generative AI (genAI) is everywhere these days, or that every function inside firms is scrambling to understand their company’s AI policies to avoid being out of compliance; to test the new technology to understand if it offers any competitive advantage; and to meet with agency and vendor partners […]
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Generative AI Has Answers, But SEO Practitioners Are Still Guessing
Forrester IT
JULY 6, 2023
We answer two of the most common questions we've been hearing about generative AI's potential impact on search engine optimization.
Engineering 370
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Meta’s Advertising Backbone Guarantees Threads’ Monetization
Forrester IT
JULY 6, 2023
Last night, Meta launched its rival app to Twitter, Threads, in 100 countries. This new app is garnering initial excitement and downloads, but it still has a long road ahead to scale and retain an audience, integrate new features, and eventually monetize through advertising.
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What Makes A Future Fit People Strategy?
Forrester IT
JUNE 5, 2023
Over the past few weeks, my colleagues have described how platforms, practices, and partners drive a future fit technology strategy that enables growth, scale, and innovation. But one thing underpins the entire strategy — people.
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Q2 2023: These Five Priorities Are Most Critical To B2C CMOs
Forrester IT
JUNE 2, 2023
June not only marks the year’s halfway point, but it’s also when CMOs begin to plan for the new year. With six months left in 2023, there’s still lots to get done. Forrester’s Q2 2023 B2C Marketing CMO Pulse Survey featured a list of 16 marketing priorities.
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The White House Puts Its Money Where Its AI Is — Enterprises Need To Act Now
Forrester IT
MAY 9, 2023
The White House announced investments and actions to put the Bill of Rights and National Institute of Standards and Technology’s (NIST) AI Risk Management Framework (AI RMF 1.0) to the test. Tackling AI risk head on, the Biden administration engaged with Alphabet, Anthropic, Microsoft, and OpenAI, with additional focus on the impact of generative AI.
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Salesforce’s New EU Hyperforce Region Is Only A Sticking Plaster Solution For EU Sovereignty Issues
Forrester IT
APRIL 14, 2023
Salesforce has recently announced the launch of its Hyperforce EU Operating Zone, working with the Hyperforce cloud platform. Thanks to this move, Salesforce can now sell its products, along with customer and technical support, using only EU delivery resources and data storage.
Storage 195
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Four Reasons Why You Can’t Trust ChatGPT With Your Customers
Forrester IT
APRIL 12, 2023
Pity our friend ChatGPT — he is misunderstood and destined to disappoint every C-suite executive who sees him as a magic force that eliminates the need for human agents in their contact center. He is a powerful fellow that will have an outsized impact on the contact center, but not yet and not on his own.
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Value Stream Management: What, Why, And How To Pick A Platform
Forrester IT
MARCH 8, 2023
Value Stream Management Works Our research is clear: Value stream management (VSM) delivers real results. We’ve spent the last year learning how organizations have applied VSM to their business, mapping the solution landscape, assessing the impact of mergers and acquisitions, and evaluating the vendors that define the market.
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The Key To Insights-Driven Decisions Is Curiosity Velocity
Forrester IT
MARCH 8, 2023
Organizations are being flooded with data and there's more coming every day. Discover how to untangle the knots within your data culture by identifying places where curiosity velocity is blocked or bottlenecked.
Data 365
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The Pay Gap Isn’t The Only Problem For Women In CISO Roles
Forrester IT
MARCH 8, 2023
Last week, we published Forrester’s third CISO Career Paths report. This research involved an analysis of the career paths of Fortune 500 CISOs, looking into their education, tenures, and prior experiences of security leaders at some of the world’s largest companies.
Trends 195
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How Are Post-Sale Customer Engagement Responsibilities Changing?
Forrester IT
MARCH 8, 2023
How common is customer marketing as a stand-alone function? Is customer success becoming the new customer experience (CX) at B2B firms? What is the range of responsibilities commonly shared by B2B CX teams like yours? Are you interested in the answers to questions like these? Forrester’s customer engagement research group is, too!
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Mastering Hybrid Meetings Is A Critical Priority
Forrester IT
MARCH 7, 2023
Employees are overwhelmed with meetings: Back-to-back meetings; poorly run meetings; and just flat-out too many meetings. The frequency of meetings increased by 13% during the first year of the pandemic and leaders tell us those meetings were sticky – they never fell off of calendars.
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Zero Trust Comes Into The Mainstream In Europe
Forrester IT
MARCH 3, 2023
Until recently, discussions about Zero Trust (ZT) in Europe focused on the what and why. The last year has seen a significant shift in the market, and organizations have now begun focusing on the how. European organizations see significant value in adopting Zero Trust and have taken steps to prioritize adoption.
Trends 195
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It’s Time To Move To A Business-Value-Aligned Tech Stack — Introducing The Strategic Technology Selection Guides For Enterprise Leaders
Forrester IT
MARCH 3, 2023
This series helps technology and digital business leaders think beyond traditional software selection methods and master the fundamentals.
Enterprise 360
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Now Accepting Nominations: Forrester’s Demand & ABM Program Of The Year Award
Forrester IT
JANUARY 27, 2023
Has your company’s demand and ABM program earned bragging rights? Nominate it for Forrester’s 2023 B2B Program Of The Year Award and showcase it on stage at B2B Summit North America.
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