To Spark Innovation, Make The ‘D’ In DEI About Disability, Too
Forrester IT
MARCH 13, 2024
People with disabilities are a valuable resource to firms looking to innovate and create new ways of working with their customers.
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Forrester IT
MARCH 13, 2024
Or, How To Know If You Are A Bad Leader (And How To Fix It) In 2022, employees experienced five times the number of planned changes that they saw in 2016. Not surprisingly, that drastic increase in the volume of change greatly reduced employee willingness to support it.
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Forrester IT
MARCH 13, 2024
Today, Microsoft announced that the official launch day of Copilot for Security for will be April 1, 2024. This proves that Microsoft won’t let a late-night snowstorm stop its pursuit of security revenue or finding new applications for generative AI.
Forrester IT
MARCH 13, 2024
Great customer service sets companies apart. And, you leave money on the table if you don’t meet your customer’s expectations of engagement. Business and IT leaders understand the economics of great customer service, and Forrester data shows that over 70% of enterprises invest modern solutions.
Forrester IT
MARCH 12, 2024
As digital threats grow more sophisticated and European and international regulatory landscapes more intricate, the role of cybersecurity consulting services is critical. Hence, I’m excited to announce The Forrester Wave™: Cybersecurity Consulting Services In Europe, Q1 2024 (available for Forrester clients).
Forrester IT
FEBRUARY 22, 2024
I’m often asked about the technologies and processes entailed in planning, buying, and optimizing media. Much is written about that, including Forrester’s research on using technology to develop more compelling creative and how to improve TV advertising’s planning, buying, and measurement processes. However, I’m rarely asked about the people that improve media’s results.
Forrester IT
FEBRUARY 21, 2024
Welcome to the second installment of Forrester’s Generative AI Consumer Outlook Quarterly Blog Series! You’ll be able to find the first one here. With GPT-4 Turbo’s launch in late 2023, Google’s announcement of Gemini, and Microsoft Copilot’s Superbowl ad, consumers are now faced with plenty of options for consumer-facing gen AI tools.
Forrester IT
FEBRUARY 2, 2024
Marketers face long standing event planning and execution challenges In the ever-evolving landscape of B2B marketing, events continue to dominate marketing program spend. However, many event marketers struggle to fully capitalize on the value of their investments due to long-standing challenges.
Forrester IT
DECEMBER 12, 2023
The emergence of CS&T platforms ushers in a new era of upskilling and training focused not on point-in-time test prep but on continual learning, where practitioners go up against the latest attacker techniques individually or as a team to test technical skills, refine documented processes, and improve communication. They’re also using these platforms to acquire emerging skills, like prompt engineering, which are offered by many of the platforms in this evaluation.
Forrester IT
DECEMBER 12, 2023
MTV’s “Emily in Paris” is the story of an American marketing executive assigned to her agency’s Paris office. In each episode, she learns something new about the culture, she nails the pitch, there’s a montage of the campaign coming together, then she celebrates with the brand owner at his castle.
Forrester IT
NOVEMBER 21, 2023
TikTok Shop will be a key player this holiday season. Discover how advertisers can get the most out of the new social commerce player.
Forrester IT
NOVEMBER 20, 2023
Practice inclusive design this holiday season to unlock on long-term benefits. Here are four ways to implement responsible design.
Forrester IT
OCTOBER 16, 2023
Hans Christian Anderson’s classic tale of the emperor that gets duped into a fancy, new, and invisible wardrobe provides lessons in swindling, pride, and truth. It’s only when the emperor struts in front of the commoners that a child finally states, “Wait a minute — there’s nothing to this outfit. He’s not wearing anything.
Forrester IT
OCTOBER 16, 2023
2023 was the biggest year for US strikes in 40 years. They're an expression of Employee Power – one of the four shocks that will reshape the future of work over the next decade.
Forrester IT
OCTOBER 11, 2023
Before our full predictions for 2024 launch on Tuesday, October 24, read our "anti-predictions." Here's what won’t happen in 2024.
Forrester IT
OCTOBER 10, 2023
This blog post dives into the Buyer Strategy layer of the Forrester Go-To-Market Architecture Model. This layer details a go-to-market strategy approach that aligns the needs of a particular buying audience with the best solution that will meet those needs.
Forrester IT
OCTOBER 10, 2023
Retailers' solution to increased shrink may already be a tool in their arsenal. Learn from Emily Pfeiffer on OMS tech solutions for retail theft.
Forrester IT
SEPTEMBER 3, 2023
Many of the signals we normally use to plan for the coming year are pointing in ambiguous, counterintuitive, or contradictory directions. But submitting to excessive caution would be a mistake.
Forrester IT
AUGUST 29, 2023
Looking back on some of the most ingenious partnerships in history, you’ll inevitably think of Laurel and Hardy, Beavis and Butthead, John Lennon and Paul McCartney, and, now, David Holmes and Andre Kindness.
Forrester IT
AUGUST 28, 2023
Competition, economic conditions, and globalization are pushing companies to investigate ways and means to maximize their revenue and profitability. They are trying to achieve these objectives by reducing costs and increasing profits through revenue growth. Revenue growth is complex as it companies need to understand and balance multiple parameters to make it work.
Forrester IT
JUNE 22, 2023
Marketers want to capture as much zero- and first-party data as possible, whether that’s email addresses, marketing opt-ins and other consent, or more granular data about who a customer is and what they’re interested in.
Forrester IT
APRIL 27, 2023
Switching from marketing-qualified leads to buying groups and opportunities can drive tremendous improvement, but success is also heavily dependent on your process. Learn more at this year’s B2B Summit North America.
Forrester IT
MARCH 29, 2023
This morning I sat at the feet of HP CEO Enrique Lores as he kicked off HP’s Amplify Partner Conference and welcomed attendees to the two-day event here in Chicago.
Forrester IT
MARCH 28, 2023
Typically, security is late to the game with technology innovation. Before we get to see innovative technology, we have to wait for it to matter to security. This time, however, is different.
Forrester IT
MARCH 28, 2023
Imagine spending the most of your time during the peak of a New England winter researching for a Forrester Wave™ evaluation on a topic (Infrastructure Automation) that is hotter than ever. Is it a coincidence or did we time it precisely to publish the report at the onset of Spring? I think the latter. ?
Forrester IT
MARCH 27, 2023
The Federal Reserve announced on Wednesday that it is hiking interest rates by 25 basis points to a range of 4.75% to 5%. This decision has made headlines because many had hoped for a pause on the Federal Reserve’s continuous interest rate hikes due to the banking system’s volatility.
Forrester IT
MARCH 24, 2023
This week, the Forrester Wave: Content Platforms, Q1 2023 went live! We looked at 13 key vendors and evaluated them on 26 criteria. This resulted in 3 Leaders, 7 Strong Performers, 2 Contender, and 1 Challenger.
Forrester IT
MARCH 24, 2023
To help you reach a future fit IT organization, Forrester has identified the six key steps to understanding IT operating model customers and stakeholders — if you do this, you can put them at the center of design, build, deliver, and serve.
Forrester IT
MARCH 22, 2023
Poor risk management practices, a questionable corporate culture, and a long series of scandals created an explosive mix that led to Credit Suisse’s collapse and consequent acquisition by rival UBS. While each theme deserves its own analysis, the sum of these events provides a crisp example of how the bank undermined the very definition of trust that ultimately caused its collapse.
Forrester IT
FEBRUARY 17, 2023
I’ve just kicked off some new research to fuel a keynote and two track sessions at Forrester’s CX North America Forum, coming up June 13–15 in Nashville. I’m calling this research, “Customer Obsession For When The Going Gets Tough.
Forrester IT
FEBRUARY 14, 2023
Ok, let’s get this out of the way: as a lifelong Eagles fan, I was devastated by the outcome of the Super Bowl and my TV was lucky to survive the last 2 minutes of the game.
Forrester IT
FEBRUARY 14, 2023
Get to Know Steven Russman I am a senior analyst in Forrester’s Technology Architecture and Delivery service, offering guidance and direction to software asset, IT asset, and IT financial managers worldwide. I cover today’s trends and tools for software asset management (SAM), IT asset management (ITAM) and IT financial management (ITFM).
Forrester IT
DECEMBER 27, 2022
Command, Control, And The Changing Workplace Organizational and people management has perennially been a favorite topic of writers and researchers. Even the Bible tells a story of how Moses’ father-in-law gave him advice about management and delegation of tasks! For much of the 20th century, a top-down, command-and-control style of management was favored, with a […].
Forrester IT
NOVEMBER 16, 2022
I recently attended Altitude 2022 in New York City, which featured many compelling presentations and user stories showcasing the latest happenings at the edge. Along with fascinating use cases like CNN’s election coverage technology, IKEA’s implementation for large-scale e-commerce, and Paramount’s creative use of edge computing to tackle piracy, I emerged from the event with […].
Forrester IT
NOVEMBER 16, 2022
Find out how executives can use corporate venturing to limit the downside and maximum the upside of technology investments in an uncertain economic time.
Forrester IT
NOVEMBER 9, 2022
As governments gradually return to pre-pandemic ways of operating, they must gird themselves for an uncertain future.
Forrester IT
NOVEMBER 8, 2022
How well did US financial services firms rank in terms of customers’ trust in 2022? Our new research reveals the scores and rankings of 54 US brands across auto and home insurance, banking, credit card issuers, and investment firms, analyzed as part of Forrester’s US Financial Services Trust Index, 2022. Overall, customer trust was relatively […].
Forrester IT
NOVEMBER 8, 2022
In September 2022, Forrester’s guide to global SA&T regulations and standards revealed an impetus for a better future, and I shared with you all a sneak peek into the future of security awareness and training (SA&T). And today, I am THRILLED to finally announce to you The Future Of Security Awareness And Training report (client […].
Forrester IT
NOVEMBER 7, 2022
Secure systems deliberately hide details and access points to fly under the radar. Poorly designed systems and poor tooling & instrumentation unknowingly expose sensitive details or hide vital operating telemetry. Be deliberate in your observability design and tooling.
Forrester IT
NOVEMBER 7, 2022
From the city to the farm, market forces will have a dramatic impact on edge, IoT, and networking. Learn more in our 2023 predictions.
Forrester IT
SEPTEMBER 20, 2022
Banks should approach the current cost-of-living crisis in a similar manner to the pandemic, when many responded with empathy, flexibility, and creativity.
Forrester IT
SEPTEMBER 19, 2022
You want to create inclusive experiences for your customers. You have a diverse and inclusive design team and practice inclusive design. But once you create the experiences you wanted, how do you know if you succeeded in making them truly inclusive?
Forrester IT
SEPTEMBER 19, 2022
When we set out to do a Digital Experience Review™ of US and Canada government websites, my colleagues and I started by checking to see which sites were most heavily used and how they’re accessed. I can’t rightly say when the balance tipped in favor of mobile access over desktop, but we’re here now — […].
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