Forrester IT

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To Spark Innovation, Make The ‘D’ In DEI About Disability, Too

Forrester IT

People with disabilities are a valuable resource to firms looking to innovate and create new ways of working with their customers.

Resources 426
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Five Ways To Tell That Your Leadership Communication Skills Need Work

Forrester IT

Or, How To Know If You Are A Bad Leader (And How To Fix It) In 2022, employees experienced five times the number of planned changes that they saw in 2016. Not surprisingly, that drastic increase in the volume of change greatly reduced employee willingness to support it.

Report 365
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Get Ready For Takeoff: Microsoft Copilot For Security

Forrester IT

Today, Microsoft announced that the official launch day of Copilot for Security for will be April 1, 2024. This proves that Microsoft won’t let a late-night snowstorm stop its pursuit of security revenue or finding new applications for generative AI.

Microsoft 425
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Learnings From The Q1 2024 Customer Service Wave

Forrester IT

Great customer service sets companies apart. And, you leave money on the table if you don’t meet your customer’s expectations of engagement. Business and IT leaders understand the economics of great customer service, and Forrester data shows that over 70% of enterprises invest modern solutions.

Meeting 409
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The European Cybersecurity Consulting Services Market Is Ready For Disruption

Forrester IT

As digital threats grow more sophisticated and European and international regulatory landscapes more intricate, the role of cybersecurity consulting services is critical. Hence, I’m excited to announce The Forrester Wave™: Cybersecurity Consulting Services In Europe, Q1 2024 (available for Forrester clients).

Report 410
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What Should Performance Marketers Actually Do?

Forrester IT

I’m often asked about the technologies and processes entailed in planning, buying, and optimizing media. Much is written about that, including Forrester’s research on using technology to develop more compelling creative and how to improve TV advertising’s planning, buying, and measurement processes. However, I’m rarely asked about the people that improve media’s results.

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GenAI Consumer Outlook, Q1 2024: Which Consumers Will Pay To Use GenAI?

Forrester IT

Welcome to the second installment of Forrester’s Generative AI Consumer Outlook Quarterly Blog Series! You’ll be able to find the first one here. With GPT-4 Turbo’s launch in late 2023, Google’s announcement of Gemini, and Microsoft Copilot’s Superbowl ad, consumers are now faced with plenty of options for consumer-facing gen AI tools.

Microsoft 422