Forrester IT

JANUARY 5, 2024

Effectively operationalising B2B events data is crucial to leveraging an underutilized yet invaluable source of first party audience data.

B2B 276

B2B Data Analysis 276

Forrester IT

DECEMBER 19, 2023

2024 promises a better tech spend outlook for Europe — Forrester forecasts that European tech spend will bounce back to grow 5.1% in 2024, almost double its rate in 2023.

426

426

Forrester IT

DECEMBER 19, 2023

Do architects need to practice business architecture in order to deliver true business value? I sometimes speak with architecture teams who say apologetically, “We haven’t gotten to business architecture yet – we’re still very technical.

Architecture 251

Architecture 251

Forrester IT

DECEMBER 19, 2023

A client recently asked me to list the root causes of localization quality problems. The length of the list surprised them! Localization – making your content, apps, products, and other experiences appropriate for a locale – is critical to global market penetration.

264

264

Forrester IT

DECEMBER 19, 2023

I’m approaching two years in my role here at Forrester, where I serve as a strategic advisor and thought partner to senior customer experience (CX) leaders. As a long-time CX practitioner and enthusiast, it’s been inspiring to be part of the “extended team” across such a diverse set of brands and industries.

Industry 235

Industry 235

Forrester IT

DECEMBER 19, 2023

Yesterday, I was surprised to learn that IBM is acquiring webMethods from Software AG (and also StreamSets, but I’ll focus on webMethods here). It surprised me for two reasons. First, private equity firm Silver Lake completed its acquisition of Software AG (previously a publicly traded company) on September 28.

Software 451

Software Software IBM Company 451

Forrester IT

NOVEMBER 2, 2023

Climate change and geopolitical turmoil will help shape a rocky landscape for insurers heading into the new year. Explore a few of our predictions.

Insurance 438

Insurance Trends Industry 438

Forrester IT

NOVEMBER 2, 2023

Strong commerce search functionality will be pivotal in your customers’ digital shopping experiences this holiday season — learn what you must do to tune that.

Retail 392

Retail Trends 392

Forrester IT

NOVEMBER 2, 2023

Double 11 (aka Singles’ Day), the world’s largest shopping festival, is entering its 15th year. We expect to see a combination of old and new. The Good Old Discounts Are Back To consumers, the thrill of Double 11 lies in deep discounts and low prices.

Meeting 251

Meeting Retail Trends 251

Forrester IT

SEPTEMBER 20, 2023

Congratulations to the winner and three finalists for Forrester’s Technology Strategy Impact Awards for the APAC region.

Strategy 411

Strategy 411

Forrester IT

SEPTEMBER 20, 2023

Our APAC Enterprise Architecture Award winner and finalists show how great EA organizations drive internal and external value. Learn more.

Architecture 437

Architecture Enterprise Enterprise Agile 437

Forrester IT

SEPTEMBER 20, 2023

The short answer: no. Our bet: AI will quickly evolve the low-code toolset and make the market grow faster.

Research 402

Research Software Development Trends Programming 402

Forrester IT

SEPTEMBER 20, 2023

Insurance fraud is a big—really big—business in the US. In 2022, insurance fraud across all insurance lines amounted to nearly $309 billion. That’s not too far behind tech giant Apple’s $394.3 billion in total sales in 2022. It says something when US insurance fraud costs rival the global sales of world’s most valuable company.

Insurance 409

Insurance Company Financial Trends 409

Forrester IT

SEPTEMBER 20, 2023

In a 2016 New York Times Magazine profile of Ben Rhodes, President Obama’s then deputy national security adviser for strategic communications, Ben was quoted as calling the American foreign-policy establishment “the Blob.

Security 458

Security Industry Policies Trends 458

Forrester IT

SEPTEMBER 20, 2023

In these stormy days, savvy business captains want to make sure all their employees are happy and productive. They also realize that good software is indispensable if you want to differentiate your business from the competition – and if you want exceptional software, you need a high-caliber crew to build it.

Development 422

Development Software Software Devops 422

Forrester IT

SEPTEMBER 20, 2023

We made bold calls for 2023. Did they come true? Discover the accuracy of Forrester's Predictions 2023. And get a first peek at what we'll cover in our 2024 predictions.

Advertising 411

Advertising B2B Media 411

Forrester IT

SEPTEMBER 19, 2023

Singer and pianist Little Richard once said: “It’s not the size of the ship; it’s the size of the Waves”. In the waters of enterprise software, ships like IBM, Microsoft, and SAP are well-known names. Their size, breadth of coverage, brand recognition, and market influence reflect their success. As does their revenue.

Enterprise 264

Enterprise Enterprise Software Software 264

Forrester IT

SEPTEMBER 19, 2023

US financial services brands are struggling to earn high levels of customer trust. Forrester’s Financial Services Customer Trust Index (FS Trust Index) revealed that customer trust in US financial services firms in 2023 was relatively weak and largely unchanged from 2022.

Financial 424

Financial Banking B2C 424

Forrester IT

AUGUST 11, 2023

Conversational AI, chatbots, and automated marketing are not new to B2B marketing technology stacks. B2B marketing organizations leverage conversation automation solutions (CAS) to better understand and enable buyers, customers, and internal teams by integrating signal-responsive conversations into existing workflows, tactics, and content experiences that span the full customer lifecycle.

B2B 195

B2B Strategy Virtualization 195

Forrester IT

AUGUST 11, 2023

The European Policy Centre recently published a quantum cybersecurity agenda for Europe in July 2023. This is yet another example of raising awareness and issuing calls to action for post-quantum security preparations. This follows the World Economic Forum and Deloitte issuing a perspective on transitioning to a quantum-secure economy in 2022.

Security 366

Security Policies Examples Architecture 366

Forrester IT

AUGUST 10, 2023

We received many great questions in our webinar on why leads-centric marketing approaches don’t work. In the first post of a multipart blog series, we focus on the shift from leads to opportunities.

B2B 195

B2B Research Strategy 195

Forrester IT

AUGUST 10, 2023

In late June, at FinOps X, the annual event hosted by FinOps Foundation, a big topic was the open source project FinOps Open Cost & Usage Specification (FOCUS), which aims to standardize the billing construct and presentation of cloud cost data. This is a BIG DEAL.

Open Source 73

Open Source Construction Cloud Data 73

Forrester IT

AUGUST 10, 2023

Are you wondering how to integrate and manage the Gen Z employees in your organization? We, Hannah and Dan, are hosting a webinar in which we bring together a Gen Z perspective (Hannah) and a Gen X perspective (Dan) to discuss Forrester research findings on Gen Z in the workplace.

Research 195

Research How To 195

Forrester IT

AUGUST 7, 2023

It is no exaggeration to say that generative AI (genAI) is everywhere these days, or that every function inside firms is scrambling to understand their company’s AI policies to avoid being out of compliance; to test the new technology to understand if it offers any competitive advantage; and to meet with agency and vendor partners […]

B2B 195

B2B Policies Meeting Research 195

Forrester IT

JULY 6, 2023

Forrester’s CX APAC 2023 was an incredibly successful event, sharing vast industry knowledge and experience across two days of keynotes, track sessions and case studies. We want to thank everyone involved in making the event such a success, in particular our amazing lineup of industry speakers without whom this event would not have been possible.

Case Study 195

Case Study Study Industry 195

Forrester IT

JULY 6, 2023

We answer two of the most common questions we've been hearing about generative AI's potential impact on search engine optimization.

Engineering 370

Engineering Advertising B2C B2B 370

Forrester IT

JULY 6, 2023

Last night, Meta launched its rival app to Twitter, Threads, in 100 countries. This new app is garnering initial excitement and downloads, but it still has a long road ahead to scale and retain an audience, integrate new features, and eventually monetize through advertising.

Advertising 195

Advertising B2C B2B Social 195

Forrester IT

JUNE 5, 2023

Over the past few weeks, my colleagues have described how platforms, practices, and partners drive a future fit technology strategy that enables growth, scale, and innovation. But one thing underpins the entire strategy — people.

Strategy 195

Strategy 195

Forrester IT

JUNE 2, 2023

June not only marks the year’s halfway point, but it’s also when CMOs begin to plan for the new year. With six months left in 2023, there’s still lots to get done. Forrester’s Q2 2023 B2C Marketing CMO Pulse Survey featured a list of 16 marketing priorities.

B2C 195

B2C Survey Trends 195

Forrester IT

MAY 9, 2023

We’ve heard about the importance of empowering employees. Studies have shown a link between employee empowerment and engagement. Furthermore, when employers give employees the responsibility to lead and make decisions, employees become highly motivated, creative, and productive.

Study 195

Study Development 195

Forrester IT

MAY 9, 2023

Tools leveraging ML models in dynamic environments must be continuously fed new data in order to adapt to changing conditions and goals. They need to learn as much as possible about their new environments before being fully able and safe to provide service and ultimately deliver value. Synthetic data can help address these and other AI/ML challenges.

Data 195

Data Tools Analysis Trends 195

Forrester IT

MAY 9, 2023

The myths of operating model design are the misconceptions that can hinder progress and lead to failure when attempting to transform your IT organization. Understanding these myths and avoiding the associated pitfalls is critical to ensuring that you can design an effective and robust operating model that delivers long-term value.

Strategy 195

Strategy 195

Forrester IT

APRIL 14, 2023

Salesforce has recently announced the launch of its Hyperforce EU Operating Zone, working with the Hyperforce cloud platform. Thanks to this move, Salesforce can now sell its products, along with customer and technical support, using only EU delivery resources and data storage.

Storage 195

Storage Resources Cloud Data 195

Forrester IT

APRIL 12, 2023

Pity our friend ChatGPT — he is misunderstood and destined to disappoint every C-suite executive who sees him as a magic force that eliminates the need for human agents in their contact center. He is a powerful fellow that will have an outsized impact on the contact center, but not yet and not on his own.

74

74

Forrester IT

MARCH 8, 2023

Value Stream Management Works Our research is clear: Value stream management (VSM) delivers real results. We’ve spent the last year learning how organizations have applied VSM to their business, mapping the solution landscape, assessing the impact of mergers and acquisitions, and evaluating the vendors that define the market.

How To 195

How To Research Applications Development 195

Forrester IT

MARCH 8, 2023

Organizations are being flooded with data and there's more coming every day. Discover how to untangle the knots within your data culture by identifying places where curiosity velocity is blocked or bottlenecked.

Data 365

Data How To Analysis 365

Forrester IT

MARCH 8, 2023

Last week, we published Forrester’s third CISO Career Paths report. This research involved an analysis of the career paths of Fortune 500 CISOs, looking into their education, tenures, and prior experiences of security leaders at some of the world’s largest companies.

Trends 195

Trends Education Analysis Research 195