Forrester IT

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Akamai’s Cloud Offerings Needs Strategic Partnerships with SUSE And Cloudera

Forrester IT

In a bid to differentiate itself in the cloud market, Akamai unveiled its latest cloud offerings designed to be platform agnostic, cost-efficient, low-latency, and user-friendly. Akamai launched “Generalized Edge Compute (Gecko)” for companies looking to run workloads closer to users, devices, and data sources. Companies often do that to improve their user experience.

Cloud 235
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For Measuring Your Personalization Programs, The Number Of The Day Is … Three!

Forrester IT

“Hey, Count von Count, how do I know if my personalization strategy is working?” It’s difficult for companies to assess because they often measure myopically at the individual point of interaction. But personalization tactics are numerous and diverse across a company, requiring a holistic approach to measurement for a complete view of personalization efforts.

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NVIDIA’s GTC 2024: A Leap Into GenAI

Forrester IT

In 1999 when NVIDIA released NVIDIA GeForce 256 as the world’s first GPU, Jensen Huang, it’s founder and CEO, would never foresee the two transformational waves of AI, from deep learning to generative AI (genAI), could bring it to the paramount achievements it has made nowadays.

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TikTok’s Influence On Young Voters Makes It A Threat To US Democracy And An Asset To Marketers

Forrester IT

New legislation just passed in the US House of Representatives signals that TikTok regulation is coming. The core argument made by US lawmakers centers around US user data making its way into the hands of the Chinese government. There’s another issue at hand, however: TikTok’s influence over young US voters.

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European Consumers Challenge Popular Stereotypes About Greenness

Forrester IT

(coauthored by Forrester Senior Research Associate Victoria Manes) In Europe, a tough economic and geopolitical context is contributing to increasingly polarized discussions on the environment.

Research 397
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What’s Hot (And What’s Not): The Top Retail Commerce Initiatives For 2024

Forrester IT

We share some of the top retail commerce initiatives retail business pros will invest in for 2024.

Retail 409
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What Forrester’s 2024 AI Predictions Mean For Technology Executives

Forrester IT

Thanks to genAI, the era of AI computing is upon us. Backed by decades of development and fueled by billions of dollars in language models, AI infrastructure, and AI-powered applications, technology is taking a massive leap forward.