Forrester IT

DECEMBER 27, 2023

In this blog, I look at digitizing an employee experience for both the benefits of sustainability and accessibility. While digitization is relatively easy with a broad technology landscape, making changes for sustainability or accessibility is much harder to do.

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Forrester IT

NOVEMBER 21, 2023

As retailers enter their busiest period, leveraging store associate tools is a must. Read Forrester’s insights on how to maximize their potential this season.

Retail 426

Retail Tools How To Trends 426

Forrester IT

NOVEMBER 21, 2023

In our 2023 Data Literacy and Culture Survey, we uncovered key insights about the state of data culture in organizations. Shockingly, nearly half of employees lack the ability to search for existing insights and struggle to find reports, datasets, and insights. Don't miss out on gaining a competitive advantage by revitalizing your data culture.

Data 451

Data Survey Report Change Management 451

Forrester IT

NOVEMBER 21, 2023

(written with Daniel Portillo, senior research associate at Forrester) First, the good news: US federal customer experience (CX) remains steady amid an unprecedented two-year decline in average CX quality in the US private sector (link for Forrester client access only).

Research 423

Research 423

Forrester IT

NOVEMBER 21, 2023

TikTok Shop will be a key player this holiday season. Discover how advertisers can get the most out of the new social commerce player.

Advertising 422

Advertising Social B2C Media 422

Forrester IT

NOVEMBER 21, 2023

Here are Forrester's top 10 insights and analysis on Apple's FY2023. Read more to see our key takeaways from the company's latest reporting.

Analysis 411

Analysis Apple Report Company 411

Forrester IT

NOVEMBER 20, 2023

Practice inclusive design this holiday season to unlock on long-term benefits. Here are four ways to implement responsible design.

Retail 458

Retail B2C Trends 458

Forrester IT

AUGUST 29, 2023

This blog covers the impact that Mediafly and Apollo’s recent funding will have on the two firms, the sales technology market, and buyers of sales technology.

365

365

Forrester IT

AUGUST 29, 2023

Looking back on some of the most ingenious partnerships in history, you’ll inevitably think of Laurel and Hardy, Beavis and Butthead, John Lennon and Paul McCartney, and, now, David Holmes and Andre Kindness.

WAN 370

WAN Software Software Security 370

Forrester IT

AUGUST 29, 2023

A list of characteristics is not a plan! Get yours in order by capturing your consolidated B2B content strategy in a Forrester content plan on a page.

B2B 368

B2B Strategy Research 368

Forrester IT

AUGUST 28, 2023

Insider threat struck the world of professional sports recently when an employee of the NBA team the New York Knicks allegedly shared proprietary information with another NBA team, the Toronto Raptors. In a case of sports espionage, the Knicks are suing the Raptors for theft of assets that could give the Raptors a competitive advantage.

Sports 368

Sports Data Trends Security 368

Forrester IT

AUGUST 28, 2023

“I saw the angel in the marble and carved until I set him free.” There is no proof that Michelangelo said this, but it is a beautiful metaphor apropos to building conversational AI (chatbots and voice self-service) applications with generative AI and large language models (LLMs).

Applications 369

Applications 369

Forrester IT

JULY 19, 2023

The Goal Is To Activate Diversity, Not Just Tolerate It Some of our DEI initiatives start and stop at the “representation acquisition pipeline” (or the attempt to hire more diverse people into the organization). This will inevitably lead to many ongoing challenges once you get them in the door.

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150

Forrester IT

JULY 20, 2023

The only the thing more complex than running on Kubernetes is figuring out how to run containerized apps consistently across different environments without it. Find out more in this preview of our Technology & Innovation North America event.

How To 150

How To Devops Trends Development 150

Forrester IT

JUNE 16, 2023

If there’s a hair’s breadth between keeping pace and treading water, the US health insurance industry is balancing right on it.

Insurance 195

Insurance Trends Industry Report 195

Forrester IT

JUNE 16, 2023

True customer understanding requires a holistic data approach to unlock valuable insights, create differentiated experiences, and cultivate a customer’s brand loyalty.

Data 150

Data B2C 150

Forrester IT

JUNE 16, 2023

The Canada CX Index 2023 shows brands backsliding on performance. Read about the results and meet two brands that beat the odds and improved their CX Index scores in a tough year.

Meeting 195

Meeting Strategy 195

Forrester IT

APRIL 27, 2023

In a major, accelerating trend, interactions between people and machines are becoming more like those between people.

Trends 341

Trends 341

Forrester IT

APRIL 27, 2023

Over the last year, I’ve been scared of two things. Our research teams have been planning and publishing a ton of research around Zero Trust, and, since we’re analysts, new terminology, and comorbid acronyms, have emerged. My first fear was that all these new terms would confuse both the readers and the market.

Research 195

Research Trends 195

Forrester IT

APRIL 26, 2023

At some point in every organizations’ security journey, the problem of asset management inevitably comes up. Solutions are often cosmetic and don’t tackle fundamental issues or provide real visibility. As more organizations chart their zero trust course, the asset management problem comes up a lot more as you cannot mediate what you do not know.

Course 195

Course Security 195

Forrester IT

MARCH 22, 2023

All signs point to Covid-19 Pandemic being fully behind us: the Biden Administration’s intention of Covid-19 national and public health emergencies are set to end on May 11th 2023, consumers’ comfort in pre-Pandemic activities, like going to a concert or a museum, are increasing over time, and while travel is recovering, the lack of full […]

Travel 195

Travel Energy B2C 195

Forrester IT

MARCH 21, 2023

Generative AI — where AI generates novel content in response to a user’s natural-language request — is about to get baked into our collaboration tools. On March 16, Microsoft announced Microsoft 365 Copilot, which injects generative AI directly into the company’s productivity suite (including Word, Excel, PowerPoint, Teams, and more).

Tools 370

Tools Microsoft 370

Forrester IT

FEBRUARY 13, 2023

As sales leaders weather the economic storm of 2023, sales technology remains key in firms’ ability to win, serve, and retain customers. Decreased budgets and pressure to perform in a challenging economy are forcing sales leaders to optimize their technology stack.

B2B 195

B2B Budget 195

Forrester IT

DECEMBER 28, 2022

The advertising community is giving Twitter more oxygen than it deserves since Elon Musk took over. The reality is that Twitter has never been a critical media channel in the overall media mix, comprising just 1.3% of 2022 digital ad spend based on Forrester’s 2022 Advertising Forecast, US. Why? The ad experience on Twitter has […].

Advertising 195

Advertising Media 195

Forrester IT

DECEMBER 27, 2022

Command, Control, And The Changing Workplace Organizational and people management has perennially been a favorite topic of writers and researchers. Even the Bible tells a story of how Moses’ father-in-law gave him advice about management and delegation of tasks! For much of the 20th century, a top-down, command-and-control style of management was favored, with a […].

Research 370

Research 370

Forrester IT

DECEMBER 27, 2022

In the post-pandemic era, uncertainty reigns. With all the confusion surrounding economic indicators and talk of recession in 2023, technology executives may face tough decisions in the early months of 2023. Technology executives are struggling to find the right talent while simultaneously worried about layoffs due to a possible recession. If recent changes are any […].

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73

Forrester IT

NOVEMBER 8, 2022

Data and analytics teams are in for a bumpy ride in 2023. Those that can configure their content and communications best will outperform (and outlast) their competitors in the long run.

Data 370

Data Analysis Big Data 370

Forrester IT

NOVEMBER 7, 2022

From the city to the farm, market forces will have a dramatic impact on edge, IoT, and networking. Learn more in our 2023 predictions.

Network 195

Network Internet Security 195

Forrester IT

NOVEMBER 7, 2022

Learn some of the common shortfalls of corporate emissions reduction targets and how you can craft a greenhouse gas target that withstands stakeholder scrutiny.

How To 195

How To 195

Forrester IT

NOVEMBER 7, 2022

Learn highlights about Apple's Mail Privacy Protection (MPP) ahead of the holiday season to expertly craft your email marketing strategy.

Apple 368

Apple Strategy B2C 368

Forrester IT

NOVEMBER 4, 2022

Elon Musk’s Twitter takeover has been – at best – chaotic and tumultuous. Advertisers are uncertain about what direction the company will take: What will happen with content moderation? Will Twitter become a mainstream Gab with a steady flow of disinformation? While Musk has tweeted that “nothing has changed with content moderation,” racist tweets have […].

Advertising 195

Advertising Company B2C Social 195

Forrester IT

SEPTEMBER 16, 2022

The news this morning that Adobe is acquiring Figma is a development that makes a lot of sense: Design and collaboration are increasingly essential to customer experience (CX) and business success, and the two companies’ respective strengths will form a powerful combination. Adobe And Figma Are Close But Complementary Competitors Figma’s main product is its […].

Adobe 195

Adobe Development Company Strategy 195

Forrester IT

SEPTEMBER 16, 2022

(Liz Herbert and I worked on this post together.) The history is ancient, but still relevant. Arthur Andersen shut down in scandal (most famously associated with Enron fraud) and birthed Accenture, now at more than $50 billion in revenue and 700,000 employees strong. The other Big Four came under investigation, too, with multiple accusations emerging […].

Enterprise 150

Enterprise Enterprise 150

Forrester IT

SEPTEMBER 16, 2022

Software-defined WAN (SD-WAN) has started to ride off into the sunset (which is long overdue). For some time, you might see some vendors wandering around aimlessly, hoping to sell you a SD-WAN solution, but for the most part, the networking market is moving on. It didn’t happen like I predicted. I thought the SD-WAN acronym […].

WAN 370

WAN Network Software Software 370

Forrester IT

SEPTEMBER 16, 2022

Learn which four emerging technologies could help your brand create truly differentiating consumer experiences.

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359

Forrester IT

SEPTEMBER 16, 2022

Will enterprises pay big money for both public cloud IaaS and VMware cloud infrastructure services just to get past hyperscaler lock-in? That’s VMware’s wager in a multicloud and hybrid world, and the company’s flagship user event touted a series of services and offerings to convince customers to take VMware with them as they move from […].

Vmware 195

Vmware Cloud Enterprise Enterprise 195

Forrester IT

AUGUST 1, 2022

The Triple/Quadruple Aim has long been recognized as a framework to optimize the US healthcare system. This daunting ambition was given hope with the proposal of accomplishing three goals equally in 2008, and the addition of the 4th in 2014. Theoretically, achieving these goals would alleviate the burden experienced by the healthcare ecosystem and increase […].

Healthcare 195

Healthcare System Trends 195