Forrester IT

APRIL 4, 2024

Read for three key insights on Amazon’s autonomous checkout technology Just Walk Out from an interview with Amazon.

Retail 339

Retail Trends 339

Forrester IT

APRIL 4, 2024

The boundaries of IT service providers are in flux due to a variety of motivations. And too often customers are left with more questions than answers. Read this blog to get four tips for managing service provider transitions.

Trends 175

Trends Cloud 175

Forrester IT

APRIL 3, 2024

US federal agencies must now have a chief artificial intelligence officer responsible for operationalizing the safe use of AI. Learn more about this move and the implications in this blog post.

Artificial Intelligence 390

Artificial Intelligence Trends Security 390

Forrester IT

APRIL 3, 2024

Educating executives about the environmental impact of their business is still a challenge. Learn why and several other key takeaways from the recent ChangeNOW solutions summit in Paris.

Education 242

Education B2C B2B Research 242

Forrester IT

APRIL 3, 2024

Over the course of late 2023 and early 2024, we conducted a Forrester Landscape report on the available feature management and experimentation solutions in the marketplace. Get three key takeaways from our comparison of vendors across geography, industry, use case, and size to learn what benefits you can expect from FM&E.

Comparison 212

Comparison Course Industry Report 212

Forrester IT

APRIL 3, 2024

A year after the release of Adobe Firefly, B2B content workflows come into focus, with brand guidelines and broader participation possible in content creation and distribution activities.

Adobe 242

Adobe B2B Guidelines Development 242

Forrester IT

APRIL 4, 2024

These three companies have transformed their businesses to maximize customer value and relentlessly drive internal alignment. Get a preview of the success stories they will share at B2B Summit North America in May.

B2B 382

B2B Company Change Management 382

Forrester IT

APRIL 4, 2024

What an amazing two weeks it was! After countless flights and hotel check-ins, I’m pleased to share what I observed from Forrester’s roundtable events covering generative AI (genAI) in marketing, held in four cities: Delhi, Hyderabad, Chennai, and Bangalore.

Hotels 254

Hotels Meeting Enterprise Enterprise 254

Forrester IT

APRIL 4, 2024

Overcome tall poppy syndrome. Inspire team growth, foster a learning mindset, and challenge the status quo. Achieve extraordinary results through practicality, influence, curiosity, and resilience.

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Forrester IT

APRIL 4, 2024

Adobe has announced the Adobe Journey Optimizer - B2B Edition, which allows B2B marketers to create buying groups and orchestrate journeys for buying groups at scale. This new functionality helps B2B organizations align with sales, target buyer roles more effectively, and measure marketing’s impact on revenue.

B2B 228

B2B Adobe Groups 228

Forrester IT

APRIL 4, 2024

Over the years, my Forrester colleagues and I have observed that the maturity of enterprise architecture (EA) varies greatly among and within companies, industries, and geographies. Some EA practices are more IT-oriented, while others are more business-driven, but EA must always be outcome-driven and demonstrate its value.

Architecture 228

Architecture Enterprise Enterprise Industry 228

Forrester IT

APRIL 4, 2024

Get ready to be inspired by these best-practice program implementations across B2B marketing, sales, and product. We reveal which eight companies will be honored at B2B Summit North America in May.

B2B 284

B2B Programming Company 284

Forrester IT

FEBRUARY 27, 2024

Regional cross-border payment infrastructures are proliferating, and business customers now have richer payment rail choices. This has enabled fintech firms to deepen their market penetration. In response, banks are playing a game of competition, collaboration, and, sometimes, acquisition.

B2B 387

B2B Banking Development 387

Forrester IT

FEBRUARY 27, 2024

For years, China’s economic growth and consumer market have been a magnet for global brands seeking expansion. However, the tide has turned, and domestic brands are now gaining momentum, surpassing their foreign counterparts in sales, revenue, and market share (see Figure 1).

Report 397

Report B2C Strategy 397

Forrester IT

FEBRUARY 27, 2024

Muchas de mis conversaciones recientes sobre 5G se han centrado en el futuro de la segmentación de redes. Quieren discutir fechas, desafíos, oportunidades, casos de uso e industrias. La realidad no es tan rosa como podría pensarse, dada la dependencia de comunidades ajenas a la industria de las telecomunicaciones.

Network 400

Network 400

Forrester IT

FEBRUARY 9, 2024

AI couldn’t stay out of the headlines in 2023. While there was the ongoing string of generative AI announcements, AI also experienced legislative and litigious scrutiny. Both AI technology companies and enterprises that use these technologies experienced investigations related to their AI use.

Enterprise 242

Enterprise Enterprise Company 242

Forrester IT

FEBRUARY 8, 2024

It is an iconic scene – the Ring of Power flying through the air in slow motion as Frodo tumbles to the floor of the Prancing Pony. As drunken revelers look on and the ring slips onto his finger, the small, frightened hobbit vanishes into thin air. Frodo Baggins is invisible.

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Forrester IT

JANUARY 3, 2024

Twas the night before Christmas, when all through the house, not a creature was stirring, not even a mouse. Defense contractors (and subcontractors) were nestled, all snug in their beds. With visions of security requirements swirling through their heads.

Security 254

Security Government Trends 254

Forrester IT

JANUARY 3, 2024

Should all brands sell directly to consumers (DTC) online? How should brands work with online marketplaces? What does DTC mean for existing retail partner and distributor relationships? Consumer facing brands still have a lot of questions about their direct-to-consumer (DTC) digital engagement and commerce capabilities. But the opportunities are not one-size-fits-all.

Strategy 212

Strategy Retail Trends 212

Forrester IT

JANUARY 2, 2024

We’re mere days into 2024, and leaders across sectors and industries are bracing for challenges and tough choices in the months to come. Leaders who know how to use the power of culture will feel the buoyancy of sustained employee trust and happiness.

Tools 228

Tools Industry How To 228

Forrester IT

JANUARY 2, 2024

How’s this for a challenge? “We want you to manage IT for the regional offices. Well, part of it. You won’t know who’s working on the other parts. No, there’s no software to knit everything together – we can’t justify the spend. No, we don’t know the overall spend.

Budget 228

Budget Software Software B2B 228

Forrester IT

JANUARY 2, 2024

Now that we’re done with a December’s worth of wholesome family enjoyment and good-natured holiday fun, it’s time for our annual retreat to the land of jingling-jangling slot machines and questionable moral decisions. Yes, It’s time for CES in Las Vegas!

B2C 212

B2C Trends 212

Forrester IT

DECEMBER 15, 2023

Results from Forrester’s Portfolio Marketing Survey, 2023, reveal that high-performing portfolio marketing teams prioritize strategic activities and take an audience-focused approach to their work. This blog post reveals the top three practices we see high-performing portfolio marketing teams doing differently.

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Survey 242

Forrester IT

DECEMBER 15, 2023

This blog post announces The Forrester Wave™: Cybersecurity Consulting Providers In Asia Pacific, Q4 2023 report.

Report 242

Report Trends Security 242

Forrester IT

DECEMBER 15, 2023

It is this time of year where I usually like to try and make seasonal specialties from other parts of the world. I’ve been exchanging recipes with my colleague George Lawrie. I’m not sure how anyone can really eat the mince pies he tells me are delicious.

Industry 228

Industry Architecture Enterprise Enterprise 228

Forrester IT

NOVEMBER 28, 2023

As champions of the customer, CMOs are pulled in all sorts of directions. Knowing that they can’t go it alone, we asked what areas they foresee needing the most external help with in 2024.

B2C 228

B2C Survey Advertising Trends 228

Forrester IT

NOVEMBER 28, 2023

Generative AI’s emergence triggered a landslide of interest and experimentation across sectors, including social media and content. Forrester’s Global AI Software Forecast, 2023-2030 supports this, as content marketing is the third largest category for specialized genAI software spend.

Social 375

Social Media Software Software 375

Forrester IT

NOVEMBER 28, 2023

On Wednesday 22nd November 2023, the Minister for Home Affairs and Cyber Security, the Hon. Clare O’Neil MP announced the 2023-2030 Australian Cyber Security Strategy, a strategy to which Forrester contributed in April 2023, via a submission to the discussion paper.

Strategy 242

Strategy Security Trends Government 242

Forrester IT

NOVEMBER 28, 2023

Use our tips to help your email programs will perform better and grow your long-term customer loyalty this holiday season.

Programming 242

Programming Retail B2C Trends 242

Forrester IT

OCTOBER 24, 2023

In 2024, the APAC region will see a significant amount of change driven by generative AI. Learn more in our 2024 APAC predictions.

B2B 388

B2B 388

Forrester IT

OCTOBER 23, 2023

Apple's fintech plays have big implications for its core market and financial services. But it's not the only tech company making moves.

Apple 417

Apple How To Financial Company 417

Forrester IT

OCTOBER 23, 2023

Insights from observability efforts are important but what happens if the word loses its meaning? The word is being used to describe everything from low level data pipeline to just recently, Generative AI. Where will it end?

Cloud 424

Cloud Data Big Data 424

Forrester IT

OCTOBER 23, 2023

I’m excited to share new research called Align by Design I have begun with my colleague Brandon Purcell. We are tackling what I believe to be the biggest technology challenge we face this decade – AI alignment. Come help us with this research.

Research 416

Research Enterprise Enterprise 416

Forrester IT

OCTOBER 23, 2023

As my colleague Brian Hopkins pointed out in his blog Demystifying AI Risks: A Practical Solution for Better Business, the challenge of alignment in artificial intelligence is one that we cannot afford to ignore.

Artificial Intelligence 430

Artificial Intelligence 430

Forrester IT

SEPTEMBER 12, 2023

I am pleased to announce two pieces of research I worked on over the summer, focused on continuing to build our research on our outcomes-based enterprise architecture model. Enterprise architects want a best-in-class enterprise architecture department, but they can only achieve this by having the right foundational priorities and architecture capabilities.

Architecture 242

Architecture Enterprise Enterprise Research 242

Forrester IT

SEPTEMBER 12, 2023

Learn more about Zero Trust in the cloud in this preview of our upcoming Security & Risk forum in Washington November 14-15.

Cloud 401

Cloud Security 401

Forrester IT

SEPTEMBER 12, 2023

Bytedance officially launched its social commerce experience, “TikTok Shop,” in the US. It includes features such as a dedicated shop tab for searching products or browsing product categories, the ability for creators to tag products for purchase, an affiliate funnel for sellers, secure check-out, and brand product portfolios.

Social 417

Social Security Advertising B2C 417