Forrester IT

FEBRUARY 23, 2024

On February 22nd, a massive service interruption in AT&T cellular services affected subscribers across the nation. Although outage-report volumes were in the hundreds of thousands, that is likely just the tip of the iceberg.

Network 434

Network Report Architecture Strategy 434

Forrester IT

FEBRUARY 23, 2024

On February 21, Google announced its new generative AI solution for productivity, Gemini for Google Workspace. Previously launched for enterprises as Duet AI for Workspace Enterprise, Gemini for Google Workspace Enterprise keeps the same pricing, at $30/user/month for unlimited usage.

Google 434

Google Enterprise Enterprise Architecture 434

Forrester IT

FEBRUARY 23, 2024

On February 21, 2024, Change Healthcare, one of the major pharmacy claims processors in the United States, detected a cybersecurity incident and took its systems offline, causing disruptions to pharmacies and medical providers across the country. UnitedHealth Group, its owner, immediately acknowledged this incident in an 8-K filing to the SEC on Feb. 21.

Healthcare 409

Healthcare Groups System Trends 409

Forrester IT

FEBRUARY 23, 2024

We share some of the top retail commerce initiatives retail business pros will invest in for 2024.

Retail 409

Retail Trends 409

Forrester IT

FEBRUARY 23, 2024

The California attorney general’s office reached a settlement with DoorDash after the food delivery company sold customer data without proper notice or opt out controls. It got slapped with a measly $375,000 fine (for context, DoorDash’s stock price is $122 and change), but don’t brush this off as a one-and-done.

Data 410

Data Company B2C 410

Forrester IT

FEBRUARY 23, 2024

The awe and wonder of genAI – instantly generating ad headlines, email copy, images for social posts, quality video, and more – is quickly fading as the complexities of adopting its capabilities into marketing workflows take center stage.

Social 439

Social Video Development B2C 439

Forrester IT

FEBRUARY 5, 2024

Check out new Forrester research on how to build, improve, repair, or elevate your relationship with your technology counterparts.

Security 251

Security Research How To Trends 251

Forrester IT

JANUARY 16, 2024

Generative AI (genAI) has become a boardroom topic, but the market has focused almost exclusively on large language models. The future of genAI is much bigger than question-and-answer-style chat. Architects must get involved, helping their organization understand its potential and the building blocks needed for a dizzying array of genAI-powered applications.

Applications 264

Applications Architecture Strategy Enterprise 264

Forrester IT

DECEMBER 29, 2023

New analyses from Forrester's Customer Experience Benchmark Study reveals subdued customer advocacy continues in 2023 as fewer brands have significant improvements and more brands have significant drops in Net Promoter Score℠ (NPS) compared to 2022.

.Net 251

.Net Study 251

Forrester IT

DECEMBER 12, 2023

Despite touting so much about storytelling, most brand experiences are still designed for marketing funnels. In a world where data deprecation is rapidly constraining customer experiences and digital sameness is ubiquitous, how do leading brands separate themselves from the pack to drive consumer engagement, loyalty and top-line revenue growth?

Strategy 193

Strategy Data 193

Forrester IT

DECEMBER 12, 2023

Our evaluation reveals a field of PIM vendors that are driving top-line business growth by actively managing product information quality within the enterprise and across thousands of channel endpoints.

Trends 235

Trends Enterprise Enterprise Data 235

Forrester IT

DECEMBER 12, 2023

MTV’s “Emily in Paris” is the story of an American marketing executive assigned to her agency’s Paris office. In each episode, she learns something new about the culture, she nails the pitch, there’s a montage of the campaign coming together, then she celebrates with the brand owner at his castle.

235

235

Forrester IT

DECEMBER 11, 2023

There are five key ways that marketing’s role changes when making the shift to buying groups and opportunities. Find out what they are in this week’s Saying Goodbye to MQLs blog.

Groups 400

Groups B2B Research Strategy 400

Forrester IT

DECEMBER 11, 2023

Learn more about the impending changes to Gmail and Yahoo spam rules, along with what you can do about it.

Strategy 308

Strategy 308

Forrester IT

OCTOBER 12, 2023

“If You See Something, Say Something®” is the tagline for a national campaign but it’s also become an unofficial motto for values-driven employees dedicated to facilitating an ethical culture of their organizations and who are unafraid to blow the whistle on corporate actions that go against it.

Security 427

Security 427

Forrester IT

OCTOBER 12, 2023

Whether you realize it or not, revenue development reps are already working with buying groups. Learn how to formalize this process internally today.

Groups 439

Groups Development How To B2B 439

Forrester IT

AUGUST 31, 2023

Accounts, buying groups, opportunities, oh my! Find out how they’re all connected in this week’s Saying Goodbye to MQLs blog.

Groups 439

Groups B2B Research Strategy 439

Forrester IT

AUGUST 31, 2023

The sales and revenue enablement space has seen a wildly dynamic 2023, with many casualties of layoffs impacting the profession but also plenty of new opportunities opening up. At the same time, enablement leaders have had to adapt to changing priorities while continuing to deliver tangible, quantifiable value to the C-suite.

410

410

Forrester IT

JULY 24, 2023

B2B marketers spend ample time seeking better ways to engage their audiences, convert them to buyers, and retain them as customers. While content is central to engagement, audience expectations for contextually relevant, personalized content know no limits. To get content right, technology is key, but there are many paths to the ideal content destination.

B2B 369

B2B Strategy 369

Forrester IT

JULY 24, 2023

Twitter is no more. After Elon Musk signaled a name change on Sunday, “X” officially (and hastily) launched overnight – with an “interim” new logo. By changing Twitter’s app name, Elon Musk has singlehandedly wiped out over fifteen years of a brand name that secured its place in our cultural lexicon.

Security 368

Security Social Media 368

Forrester IT

JUNE 20, 2023

Forrester’s extensive research into global consumers’ trust has been tracked annually since the beginning of the pandemic. Our data shows that a consumer’s level of trust in a company drives revenue-generating behaviors such as the likelihood to purchase again, preference for a company over competitors, trial of unrelated products, and propensity to share personal data.

Research 195

Research Data Company B2C 195

Forrester IT

JUNE 20, 2023

Application security is in the spotlight again this year, with continued breaches due to the vast attack surface that applications and their ecosystems provide. Attackers probe deployment infrastructure, development environments, open source dependencies, and shadow APIs looking for weaknesses.

Training 195

Training Security Open Source Software 195

Forrester IT

JUNE 20, 2023

In the era of insights-driven decision-making, master data management (MDM) plays a crucial part by ensuring consistency, accuracy, and reliability of enterprise data. MDM capabilities are a cornerstone of success for companies striving to leverage data as a product in a rapidly evolving digital landscape.

Data 195

Data Enterprise Enterprise Company 195

Forrester IT

MAY 23, 2023

Read why the €1.2 billion GDPR fine levied against Meta for violation of international data transfer requirements should be a wake-up call for many privacy and business leaders.

Data 195

Data 195

Forrester IT

MAY 23, 2023

We advise on how to rethink your CPG sales strategy, protect your brand and customers, and establish a strong online presence.

Strategy 195

Strategy How To Retail B2C 195

Forrester IT

MAY 23, 2023

It’s time again for Forrester’s annual awards: the Technology Strategy Impact Awards and the Enterprise Architecture Awards. As the research director for Forrester’s enterprise architecture (EA) coverage, I am now leading the EA Awards.

Groups 195

Groups Architecture Education Enterprise 195

Forrester IT

MAY 23, 2023

The Vulnerability Risk Management Landscape, Q2 2023 is now available. Forrester clients can view the report for a deep dive into the benefits of vulnerability risk management (VRM) solutions and the key functionalities to look for when selecting a VRM vendor.

Report 195

Report Architecture Trends Security 195

Forrester IT

MAY 23, 2023

With Forrester’s B2B Summit EMEA fast approaching, the call for entries is now open for our coveted B2B Return On Integration Honors and Program Of The Year Awards.

B2B 195

B2B Programming 195

Forrester IT

APRIL 28, 2023

Hannover Messe 2023 was bigger than last year, with lots of ChatGPT and metaverse, but also a welcome dose of pragmatism.

195

195

Forrester IT

APRIL 28, 2023

Brands are now putting more of a focus on prioritizing priorities than before: the continual threat of a recession, post-Pandemic volatility with businesses, and what Meta is calling the “Year of Efficiency” across not just how the company is organized, but how they think of their business including the products and projects that comprise it.

Company 195

Company B2C Trends 195

Forrester IT

MARCH 27, 2023

The Federal Reserve announced on Wednesday that it is hiking interest rates by 25 basis points to a range of 4.75% to 5%. This decision has made headlines because many had hoped for a pause on the Federal Reserve’s continuous interest rate hikes due to the banking system’s volatility.

Strategy 195

Strategy Banking 195

Forrester IT

MARCH 27, 2023

Read on for a look at Forrester’s evaluation of the 13 most significant open banking intermediaries: The Forrester Wave™: Open Banking Intermediaries, Q1 2023.

Banking 195

Banking Financial Architecture Applications 195

Forrester IT

MARCH 27, 2023

In the prior Forrester Wave™ evaluation on contact-center-as-a-service (CCaaS) providers in August of 2020, AI was mentioned offhand a few times. It was not, however, a factor in the Wave scoring at all. A few years changed everything. AI has taken center stage in this year’s Wave, providing new capabilities across many aspects of a CCaaS vendor’s offerings.

Cloud 195

Cloud 195

Forrester IT

MARCH 27, 2023

Ransomware Vulnerability Warnings Are Coming To A Critical Infrastructure Near You The US Cybersecurity and Infrastructure Security Agency (CISA) launched the Ransomware Vulnerability Warning Pilot (RVWP) in January 2023 in response to ongoing concerns about the threat of ransomware. This is the CISA’s ransomware-centric take on external attack surface management for critical infrastructure.

Government 195

Government Security Trends 195

Forrester IT

MARCH 27, 2023

Digital strategy is a continual process of developing and refining a company’s approach to a fast-shifting landscape, one that requires decisions about what to do and what to avoid. As noted corporate strategy expert Roger L. Martin put it, “Strategy is what you choose to do and not do in service of a particular goal.

Tools 195

Tools Strategy Development 195

Forrester IT

MARCH 27, 2023

Tell Us About Yourself! After finishing my master’s degree in commercial sciences, I started in the graduate program of the biggest Dutch telecommunication provider of the Netherlands. I have worked in several roles, from the wholesale department to innovation, new business, transformation, and cybersecurity, mostly as a strategic advisor for executive leadership positions.

Meeting 195

Meeting Telecommunications Business Transformation Security 195

Forrester IT

FEBRUARY 17, 2023

I’ve just kicked off some new research to fuel a keynote and two track sessions at Forrester’s CX North America Forum, coming up June 13–15 in Nashville. I’m calling this research, “Customer Obsession For When The Going Gets Tough.

Research 195

Research 195