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Unlocking the Power of Adobe Services: Forrester’s Overview of 27 Providers

Forrester IT

I’m pleased to announce the publication of The Adobe Services Landscape, Q1 2024. Since we started covering the Adobe services market in 2020, we have seen it grow rapidly and mature continuously (see Figure 1). Adobe services have evolved into an established market that features: High revenue growth.

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Adobe And Figma Should Partner Now To Supercharge The Digital Experience Ecosystem

Forrester IT

Facing regulatory scrutiny, Adobe and Figma backed out of the $20 billion acquisition announced last year. It's too bad because although regulators saw them as competitors, they’re complementary.

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Adobe MAX 2020 Takeaways: Creative Systems, AI+Design, And Accessibility

Forrester IT

This year’s Adobe MAX Creativity Conference keynote hit consistent themes that Adobe has focused on for years, such as creativity for all, accelerating creation, enabling collaboration, and elevating skills. Adobe Creative Cloud has posted impressive results during the pandemic, […].

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Adobe Wants To Make 3D An (Augmented) Reality

Forrester IT

Adobe is doubling down on its 3D support, betting that the format will power more omnichannel experiences in the years to come. Adobe’s vision for 3D is in line with soon-to-be-published research that Ryan Skinner and I wrote. And they’re right.

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Announcing The First Forrester Wave™ Covering Adobe Implementation Services

Forrester IT

My colleague Ted Schadler and I are excited to announce that “The Forrester Wave™: Adobe Implementation Services, Q2 2020” is now live. Following up the previously published Now Tech report, it’s the first time Forrester has evaluated Adobe services providers’ capabilities globally.

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Adobe ‘Catchy Content’ Shows How Content Intelligence Powers Personalization

Forrester IT

Instead, brands need to know both their customer and their content, and Adobe took the wraps off a prototype that aims to do just that. But when that obsession turns into tunnel vision on customer data only, it becomes impossible to achieve personalization at scale. At the company’s fully virtual […].

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Introducing The Forrester Now Tech: Adobe Implementation Services, Q1 2020

Forrester IT

Adobe is the most purchased marketing technology software vendor globally, according to the Forrester Analytics Global Business Technographics® Priorities And Journey Survey, 2019. As the first step, […].

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