Is Advertisers’ Trust in Google Irrevocably Broken?
IT Toolbox
DECEMBER 18, 2023
Discover why advertisers are shifting their focus away from Google. The post Is Advertisers’ Trust in Google Irrevocably Broken? appeared first on Spiceworks.
IT Toolbox
DECEMBER 18, 2023
Discover why advertisers are shifting their focus away from Google. The post Is Advertisers’ Trust in Google Irrevocably Broken? appeared first on Spiceworks.
IT Toolbox
OCTOBER 10, 2023
Learn why the future of CTV is intrinsically connected to advertisers’ ability to track impressions accurately. The post Why Advertisers Must Demand Trackable CTV appeared first on Spiceworks.
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JANUARY 9, 2024
Are you prepared for the future of digital advertising? The post The Outlook For Advertising Media & Data Collaboration In 2024 appeared first on Spiceworks. Discover trends that will shape the industry in 2024 and beyond.
IT Toolbox
FEBRUARY 28, 2023
Discover the advantages of immersive advertising and why brands should consider it. The post Why Advertisers Should Switch to Immersive Advertising appeared first on Spiceworks.
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The company is using this graph to provide advertisers an ability to deliver commercials more successfully than ever before. Xandr, a division of AT&T, has built an identity graph that connects information on people, households, and more. Download the case study to learn more!
Forrester IT
AUGUST 22, 2023
Marketers: Re-consider your cost-saving ambitions for AI advertising content development. District Judge affirmed the US Copyright Offices’ long-standing position of “human authorship,” ruling that AI-created art cannot be copyrighted. Judge Beryl Howell writes that U.S.
IT Toolbox
APRIL 6, 2023
Explore what measures advertisers can take to reduce carbon footprint. The post Why It’s Time To Prioritize Sustainable Advertising appeared first on Spiceworks.
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Since the inception of cookies in 1994, advertisers and brands have come to depend on them as a tool to help websites remember users. As the end of third-party cookies looms ever closer, some consumers are rejoicing in their demise while many advertisers and brands worry about how they’ll move forward without them.
Speaker: Phil Irvine, VP & Director of Audience Intelligence
One-to-one communication has been a trendy philosophy for marketers and advertisers for years now. The more personalized an organization can be with growth strategies and communications, the more likely engagement would increase and ultimately sales.
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