article thumbnail

Using Big Data to Build Brand Evangelists Within Your Company

CTOvision

McKinsey and Company has defined big data as the $100 billion business. Big data is a term used to describe large volumes of data. The data can be structured or unstructured. This data is not basically what is important, what the organization use is what that matters.

Big Data 152
article thumbnail

Big Data Can Be Used for More Than Just Targeting A Customer Base

CTOvision

Big data has almost always been primarily used to target clients using tailored products, targeted advertising. This has skewed the use of big data that often everyone simply assumes big data is for targeting the customer base. This is very critical especially as the company grows larger.

Big Data 188
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How Big Data is Helping Improve Security

CTOvision

And that’s just for the breaches that companies know about. According to the 2015 Verizon Data Breach Investigations Report, 85 percent of data breaches go undetected. Many companies have suffered financial blows, privacy violations, and major hits to their reputations thanks to these attacks.

Big Data 150
article thumbnail

Why Big Data Project Management Can Be So Difficult

CTOvision

Big data is extremely beneficial to businesses, and gathering it is now easier than ever with today's technology. When it comes to the management of big data, therein lies the challenge. There is software now which can assist in tracking a company's customers and potential customers. How to Manage the Big Data.

Big Data 150
article thumbnail

3 Ways To Actually Make Big Data Work For Your Business

CTOvision

Big Data is a big business opportunity thanks to its transformative and disruptive nature. Every business, regardless of size, should understand the significant potential of big data if it has any goal of staying ahead of the competition in a world where the market is constantly changing. Brigg Patten.

Big Data 150
article thumbnail

Big Data: The Hadoop Business Case

CTOvision

The term “Big Data” has become synonymous with this evolution. But still, many of our customers continue to ask, “What is Big Data?”, “What are its use cases?”, What is Big Data? The data is too big, moves too fast, or does not fit the structures of your database architectures.

Big Data 286
article thumbnail

How AI and big data analytics are changing influencer marketing

Dataconomy

This evolution is currently taking a new turn with the introduction of AI tools and big data analytics to the niche. It’s just a matter of time until AI and big data analytics will be used all over, for each new influencer marketing campaign by every brand. It’s good that a lot of them can be delegated to AI.