(Zappos.com homepage)

Tony Hsieh, a revered internet entrepreneur who led Zappos and sold the online retailer to Amazon for $1.2 billion, has passed away at the age of 46.

Hsieh died due to injuries sustained in a house fire on Nov. 18 in New London, Conn., according to a spokesperson for DTP Companies, the group Hsieh created to help revitalize downtown Las Vegas.

The Zappos.com homepage featured an image of Hsieh on Friday night and a letter posted by Zappos CEO Kedar Deshpande.

“It is with very heavy hearts that we are sharing some very sad news with all of you, as we have learned that Tony passed away earlier today (11-27-20),” Deshpande wrote. “Though Tony retired this past summer, we know what a tremendous impact he has had on both Zappos and on Zapponians, as he has dedicated the past 20 years focusing on the success of both the company and our employees.”

“We are deeply saddened to hear of Tony Hsieh’s untimely passing, and our thoughts are with his family and friends,” an Amazon spokesperson said in a statement to GeekWire. “Tony was a visionary leader and innovator who will be greatly missed.”

Update: Amazon CEO Jeff Bezos posted on Instagram about Hsieh’s passing. “The world lost you way too soon @downtowntony. Your curiosity, vision, and relentless focus on customers leave an indelible mark. You will be missed by so many, Tony. Rest In Peace.”

Here’s a statement from Amazon Consumer CEO Jeff Wilke:

Hsieh led Zappos since its launch in 1999. The Las Vegas-based company struggled in its early days but Hsieh helped grow the company into an online shoe and apparel giant that sold to Amazon in 2009. Zappos became known for its unique culture, focus on the “science of happiness,” experiments with corporate structure, and customer obsession — something that Bezos admired.

“The world has lost a tremendous visionary and an incredible human being,” wrote Deshpande, a longtime Zappos employee who took over for Hsieh as CEO. “We recognize that not only have we lost our inspiring former leader, but many of you have also lost a mentor and a friend. Tony played such an integral part in helping create the thriving Zappos business we have today, along with his passion for helping to support and drive our company culture.”

Hsieh stepped down as CEO this past August.

Amazon initially tried to buy Zappos in 2005, as Hsieh detailed in a 2010 article. Bezos and Hsieh started negotiations again in 2009 and agreed to an acquisition that would let Zappos continue operating independently. The acquisition remains one of Amazon’s largest to date, eclipsed only by the tech giant’s purchase of Whole Foods and Ring.

“From our point of view it’s basically as if we swapped our previous board of directors with a new one,” Hsieh said in a 2014 interview. “Then on top of that we get access to all this free technology from Amazon.”

Before launching Zappos, Hsieh co-founded and sold an advertising startup called LinkExchange to Microsoft for $265 million.

Hsieh published a book in 2013 titled Delivering Happiness: A Path to Profits, Passion and Purpose, a New York Times bestseller that detailed lessons learned in life and business during his entrepreneurial journey. Hsieh was of the belief that corporate culture can help promote employee happiness.

“What’s interesting is research has actually shown that if employees are happier and customers are happier and there are strong company cultures, that that actually drives business results and those businesses tend to outperform their peers in the long run,” Hsieh said during an interview on The Colbert Report in 2011.

Hsieh also created a $350 million initiative in 2009 called the Las Vegas Downtown Project to help turn downtown Las Vegas into a hub for entrepreneurs and innovators.

Seattle entrepreneur Kyle Kesterson moved his startup to Las Vegas in 2014 after getting funding from VegasTechFund, a seed stage investment group that included Hsieh.

Kesterson said he’ll remember hanging out with Hsieh at his Airstream Park in downtown Las Vegas, playing video games and talking about anything. He described Hsieh as “a round peg in a world of square holes” and said “the world just lost an incredible beacon.”

“His audacity to experiment with community, art, culture, design, technology, entertainment, food, music, fashion, physical space and how business is done is unparalleled,” Kesterson told GeekWire via email. “Tony was the best thing to hit Las Vegas, and has rippled into countless lives. He paved the way for a generation to experiment and grow, and I certainly would not have undertaken the wild nomadic journey and Vanlife I did, which I am currently writing this from, had he not been the major influence in my life he was.”

“Tony’s kindness and generosity touched the lives of everyone around him, and forever brightened the world,” a spokesperson for Downtown Project said in a statement. “Delivering happiness was always his mantra, so instead of mourning his transition, we ask you to join us in celebrating his life.

“On behalf of all DTP Companies employees and staff, we would like to express our deepest condolences to Tony’s family and friends who have all lost Tony as a cherished loved one, visionary and friend. Tony was highly regarded by all of his fellow friends and colleagues in the tight-knit family at DTP Companies, so this heartbreaking tragedy is one that affects many involved. We ask that you continue to respect the family’s privacy during this most difficult and challenging time.”

Here’s the full letter from Deshpande, and more tributes shared online Friday:

It is with very heavy hearts that we are sharing some very sad news with all of you, as we have learned that Tony passed away earlier today (11-27-20). Though Tony retired this past summer, we know what a tremendous impact he has had on both Zappos and on Zapponians, as he has dedicated the past 20 years focusing on the success of both the company and our employees.

The world has lost a tremendous visionary and an incredible human being. We recognize that not only have we lost our inspiring former leader, but many of you have also lost a mentor and a friend. Tony played such an integral part in helping create the thriving Zappos business we have today, along with his passion for helping to support and drive our company culture.

Tony’s kindness and generosity touched the lives of everyone around him, as his mantra was of “Delivering Happiness” to others. His spirit will forever be a part of Zappos, and we will continue to honor his memory by dedicating ourselves to continuing the work he was so passionate about.

We will be working on ways to celebrate Tony’s extraordinary life in the coming days. In the meantime, we invite you to share your memories of the ways he brightened your life – you can send them to CelebratingTony@zappos.com and we will share them with his family.

Our thoughts remain with him and his loved ones. Zappos is a family, and we will continue to hold Tony close in our hearts.

Sincerely,
Kedar Deshpande
Zappos CEO

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