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Your Data Culture Is DOA

Forrester IT

In our 2023 Data Literacy and Culture Survey, we uncovered key insights about the state of data culture in organizations. Don't miss out on gaining a competitive advantage by revitalizing your data culture.

Data 423
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Peer Discussion Highlights on Best Practices in Marketing Data Strategy

Forrester IT

At the recent peer discussion with Forrester clients on the topic of best practices in marketing and sales data strategy and management, we discovered that data quality, ownership and aggregation among others are common issues and shared experiences on their resolution.

Strategy 360
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Breaking Down The US Executive Order To Protect Americans’ Sensitive Personal Data

Forrester IT

President Biden issued an executive order to “protect Americans’ sensitive personal data from exploitation by countries of concern.”

Data 372
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Data Privacy & Data Quality Driving Success in Direct Marketing

IT Toolbox

Data quality and privacy-consciousness can help drive your campaigns’ success. The post Data Privacy & Data Quality Driving Success in Direct Marketing appeared first on Spiceworks.

Data 291
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6 Steps to More Streamlined Data Modeling

Discover a streamlined methodical approach to Apache Cassandra® data modeling. Are you a developer, database architect, or database administrator that's new to Cassandra, but been tasked with developing a plan for implementing the technology anyway? Worry no more.

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Data-Centric Engineering: It’s Not Just About the Projects

IT Toolbox

Discover how data-centric engineering transforms projects with enhanced sustainability. The post Data-Centric Engineering: It’s Not Just About the Projects appeared first on Spiceworks.

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?Data Quality Is Now The Primary Factor Limiting GenAI Adoption?

Forrester IT

With the rapid advancement of genAI technology available to businesses even without highly specialized skills, internal data quality is now the primary limiting factor standing in the way of genAI enablement.

Data 312
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10 Rules to More Streamlined Data Modeling

Apache Kafka is a powerful piece of software that can solve a lot of problems. Like most libraries and frameworks, you get out of it what you put into it. Learn 10 rules that will help you perfect your Kafka system to get ahead.

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Lessons Learned in PostgreSQL®

Instaclustr expert Perry Clark outlines immediate actions to minimize risks, ensuring a swift response to ransomware threats and protecting critical data assets. The guide explores troubleshooting techniques for data recovery, emphasizing essential questions to comprehend the full impact of an attack.

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The Definitive Entity Resolution Buyer’s Guide

Are you thinking of adding enhanced data matching and relationship detection to your product or service? Do you need to know more about what to look for when assessing your options? The Senzing Entity Resolution Buyer’s Guide gives you step-by-step details about everything you should consider when evaluating entity resolution technologies.

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Data Value Scorecard Report

This report examines the quantitative research of data leaders on data value and return on investment.

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From Hadoop to Data Lakehouse

Getting off of Hadoop is a critical objective for organizations, with data executives well aware of the significant benefits of doing so. By migrating to the data lakehouse, you can get immediate benefits from day one using Dremio’s phased migration approach.

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Contact vs. Company Intent Signal Data

Contact and company intent data both have their advantages. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.

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The Unexpected Cost of Data Copies

An organization’s data is copied for many reasons, namely ingesting datasets into data warehouses, creating performance-optimized copies, and building BI extracts for analysis. Read this whitepaper to learn: Why organizations frequently end up with unnecessary data copies.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. Intent data can be a great way to fill your pipeline and close more deals. Intent data can be a great way to fill your pipeline and close more deals. To learn more, get the infographic!