Wed.May 16, 2018

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Back2Basics: Why B2B Marketers Should Differentiate On Customer Experience

Forrester IT

“To survive in a world of ‘killer competition,’ you can either distinguish yourself from your competitors or offer the lowest price.” That’s the opinion of Jack Trout, co-author of Positioning, late president of Trout & Partners, father of the positioning concept In this month’s conversation with Johannesburg-based author Mark Eardley, we discuss why differentiation seriously […].

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CIOs Struggle To Keep Their Airlines In The Air

The Accidental Successful CIO

Airlines run on their IT systems and CIOs have to keep these running. Image Credit: Job Garcia. When we think about the person who has the CIO job, we think of someone who spends their time thinking about the importance of information technology including such things as cloud computing, building new data centers, and the arrival of the internet of things.

Airlines 138
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The Data-Driven Marketing Revolution Will Be Televised

Forrester IT

I recently heard L.L. Bean’s chief sales and brand officer walk through the company’s brand refresh and corresponding marketing campaign. He showed some TV spots (most of which elicited laughs, like this winner), and I was reminded of the company’s expanded TV spend. Is TV dead? Hardly. But it is about to change more radically […].

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What an Apple phishing attack looks like | Salted Hash Ep 32

Network World

How can you tell the difference between a legitimate email and a phishing attack? Host Steve Ragan shows what an Apple phishing attack looks like, screen by screen, showing the difference between the real and the fake.

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Peak Performance: Continuous Testing & Evaluation of LLM-Based Applications

Speaker: Aarushi Kansal, AI Leader & Author and Tony Karrer, Founder & CTO at Aggregage

Software leaders who are building applications based on Large Language Models (LLMs) often find it a challenge to achieve reliability. It’s no surprise given the non-deterministic nature of LLMs. To effectively create reliable LLM-based (often with RAG) applications, extensive testing and evaluation processes are crucial. This often ends up involving meticulous adjustments to prompts.

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IETF Takes GDPR Influence A Little Too Far In Its Draft Standard For Logging For Internet-Facing Servers

Forrester IT

The General Data Protection Regulation (GDPR) is responsible for a lot of changes to privacy policies and standards, leaving everyone rushing to be ready for GDPR day on May 25, 2018. The Internet Engineering Task Force (IETF) has also been busy recently updating some of its standards in response to the GDPR. One change that has […].

Internet 170
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DockerCon SF 18 and Spousetivities

Scott Lowe

DockerCon SF 18 is set to kick off in San Francisco at the Moscone Center from June 12 to June 15. This marks the return of DockerCon to San Francisco after being held in other venues for the last couple of years. Also returning to San Francisco is Spousetivities , which has organized activities for spouses, significant others/domestic partners, friends, and family members traveling with conference attendees!

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The Multiple Aspects to Drive Success of Digitizing IT

Future of CIO

Digital businesses become more dynamic and hyperconnected, what technology is expected to do has changed significantly over recent years, although every company has its own circumstances. Overall speaking, IT has become so critical that there’s no function can be run without certain information or technology evolved. IT also has to reinvent itself that it can be perceived as the strategic partner and innovation hub of the business.

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Select The Right Measurement Vendors Using The Forrester Wave™

Forrester IT

Marketers need to wrangle the messy interactions across journeys and use solutions to enable data-drive planning. The Forrester Wave: Marketing Measurement And Optimization Solutions Q2 2018 guides marketers in selecting the right vendors based on their capability needs. But want to learn more about the wave results and key findings? Join our webinar on May 23rd […].

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Three Symptoms of Innovation Blue

Future of CIO

Innovation at the digital age is coming at seemly a much faster pace, more change, and more potential disruption, with a broader scope, scale, and impact on the business’s surviving and thriving. However, innovation has a very low success rate, pay more attention to innovation blue, examine the causes of failure in innovation, the gaps and pitfalls on the way.

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Partner Power on Display at.NEXT New Orleans

Nutanix

Attending my first.NEXT Conference last week in New Orleans was truly an incredible and exhilarating experience, featuring a record number of partners, customers, and exciting and innovative product announcements. It also featured our first-ever integrated and dedicated day for our partners, Partner Xchange.

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7 Pitfalls for Apache Cassandra in Production

Apache Cassandra is an open-source distributed database that boasts an architecture that delivers high scalability, near 100% availability, and powerful read-and-write performance required for many data-heavy use cases. However, many developers and administrators who are new to this NoSQL database often encounter several challenges that can impact its performance.

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The Monthly “Digital Gaps” Book Tuning: Minding the Multitude of Digital Gaps May 2018

Future of CIO

" Digital Gaps -Bridging Multiple Gaps to Run Cohesive Business ” is a guidebook to help digital leaders and professionals today identify, analyze, and mind multiple gaps with the multidisciplinary insight and holistic understanding. Today’s digital organization simply just can’t stand still., bridging the 'gap of opportunity' between where you are and want to become is a welcomed challenge, it is important to bridge leadership gap and take a stepwise approach to make a leap of digital transform