What’s At The End Of The B2B Buyer’s Journey? Advocacy!
Forrester IT
OCTOBER 10, 2018
Personas and journey maps have become key tools for the modern marketer. As my colleague Lori Wizdo expertly explains: It is the job of marketing to guide the buyer through the buying journey. Becoming a journey marketer is essential in this digital age. (Lori can help you get there – check out her workshop at […].
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