Dynamism consists in being able to break away from being static, and becoming proactive to changes.
Dynamic and collective business planning: The increasing pace of changes means uncertainty, unpredictability, and un-repetitiveness. A business plan provides direction and outlines the preferred course of action. Planning and forecasting become challenging but more critical for driving the business in the right direction. But planning fallacy is a business reality. In order to run a real-time, lego-like digital organization, planning-implementation are no longer linear steps, but an iterative business continuum. The goal of dynamic planning is to keep iterating, evolving, learning, and working on a rhythm of sustained products or services deliveries. Because with today’s business velocity and frequent digital disruptions, if planned in detail as far ahead as the end state, much planning time and effort will be wasted. The point is to figure out the “right level” of planning, make the continual attention to changes in the business and its external ecosystem environment, and understand how this affects the future of the business. Strategic planning is also not always top-down. The key is to engage the whole organization in brainstorming, collecting feedback, and understanding the direction and planning of the digital business, to build the momentum and increase the tempo of business management. From the digital management perspective, practice dynamic planning management through iterative communication, incremental goal implementation, customer-centricity, and make a necessary delegation for developing and implementing plans collaboratively and seamlessly.
Recombined digital business competencies: Business competencies which are sets of differentiated organizational capabilities enable the organization to achieve their strategy and compete in the marketplace. Capabilities are typically expressed in general and high-level terms, and they typically require a combination of people, processes, and technology to achieve. Both threshold capability and distinctive capabilities are abilities that organizations have and are closely related to competencies. It’s also important to have an in-depth understanding of what capabilities are important to develop core competency. It takes time and effort to build sophisticated organizational capabilities and core business competency. Building a lego-like digital organization is about how to craft modular digital capabilities; internal capabilities and processes are broken into modular service components that have standard open interfaces. Loose coupling makes it possible to change the component without affecting the entire system, as long as the structure and interface are kept stable. The dynamic capabilities are defined as the business’s ability to integrate, build, and reconfigure internal and external processes to address rapidly changing environments, build new capability. In today’s business dynamic, digital capabilities are fundamental building blocks in digital transformations with which companies can transform business models, operational processes, and customer experiences to reach high-level business maturity. Companies today should be able to speed up, build dynamic organizational capability or recombine existing capabilities into the new business competency for adapting to the new market dynamic.
The digital organization is a complex and adaptive business system. Dynamism consists in being able to break away from being static, and becoming proactive to changes. Unlike the closed mechanic system, it spontaneously self-organizes, generates patterns, structures, business activities, and above all, creates novelty over time. Building a lego-like digital organization is all about mastering dynamic planning & competency building, reinventing business but not reinventing the wheel, shape highly innovative talent and teams, and accelerate the speed of changes. The digital dynamic ecosystem explicitly seeks to create a creative environment where people can grow, innovate, and businesses focus on dynamic resources allocation, long-term and holistic perspective, scalable performance, and potential maximization.
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