Take a Pragmatic Approach To Personalization
Forrester IT
NOVEMBER 28, 2016
Co-authored by Allison Cazalet. Has the topic of personalization come up within your organization recently? Chances are that personalization not only comes up, it's also a foremost priority: 68% of the firms we surveyed in our Q1 2016 Digital Experience Delivery Online Survey said personalization was one of the most important initiatives for their business today.
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