How British Gas Transformed Customer Engagement And Won Our 2015 EA Award
Forrester IT
AUGUST 19, 2016
Customers' perception of a company depends on their experiences with the organization at every point of contact. Companies can try to change how customers view a brand in a number of ways, such as a new mobile app or an improved complaint-handling process. However, to really improve customer perception, every interaction at every touchpoint must answer questions, suggest new services, and deepen the relationship.
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