Oh, Snap: Data Deprecation Cuts Into Revenue
Forrester IT
OCTOBER 22, 2021
Don’t say we didn’t warn you. While reporting Snapchat’s Q3 results yesterday, CEO Evan Spiegel conceded Apple’s App Tracking Transparency (ATT) framework “disrupted” Snap’s advertising business as it reported lower-than-expected earnings. The earnings miss drove sharp declines in Facebook and Twitter’s stocks as well. ATT, which rolled out with iOS 14, requires users to opt […].
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