How should we look back at 2021 and 2020, and how should we think about what’s critical to win in 2022? I believe we’re at the inflection point defining what digital transformation 2.0 will be about over the next five years. But before I share this with you in an upcoming post, I wanted to see what some experts are predicting for 2022.
The predictions fall into several categories that have always been critical
to digital transformation, like personalizing customer experiences. Others
are ripples from the pandemic, including supporting talent, hybrid working,
and enabling hyperautomation. And then, there are a few that point to a
future of API-driven ecosystems and democratizing AI.
Welcome to 2022. I’m hoping this inflection year will lead to growth and acceleration over the years to come. Are you ready to drive digital transformation?
Personalize the Customer Experience
1. “In 2022, expect CX and core marketing KPIs to evolve quickly from
today’s outdated models, which don’t fully take into account the digital
world. The pandemic has changed the habits of consumers, who are
increasingly online, and marketers must develop new ways to assess the
long-term effectiveness of marketing campaigns based on first-party data and
identity. Finally, the end of third-party cookies will require
experimentation and new expectations as these shifts will ultimately force a
change in thought, technology, and measurement going forward.” - Bill
Bruno, CEO at
D4t4 Solutions
2. “Hyper-personalization will become a competitive differentiator in 2022.
As the world becomes increasingly digital, customers will expect experiences
that are tailored and can adapt to their needs and desires in the moment.
Applications need to take advantage of AI versus executing simple rules.” - Tim Srock, CEO of Mendix
Extend Talent and Hybrid Working Culture Changes
3. “The most experienced subject matter experts will be identified, and
great length will be taken to capture their expertise and make it
transportable and shareable. The concept of ‘heroes’ will no longer be
viewed as a good thing. In fact, the existence of technical heroes will be a
red flag for higher business risk as those heroes are short in supply and
(due to the pandemic) may consider other life choices. Technologies will be
sought that allow these experts to codify their expertise and allow it to be
applied in perpetuity and shared globally by others.” - Song Pang, SVP
customer engineering,
NetBrain
4. “A workload that feels unmanageable is one of the leading causes of
stress in the workplace, and employees are 70 percent less likely to
experience burnout if they have enough time in the day to handle their
tasks. With more than half of U.S. workers feeling burnout over the last
year, employers will make strategic changes in 2022 to free up employee
time. In addition to more flexible working hours and fewer meetings, more
companies will automate routine tasks within their work software tools, such
as automatically sending emails, texting customers, uploading assets to
advertising channels, and more. This can save employees up to three hours
per day to focus on the work that matters most.” - Daniel Lereya, Monday.com
5. “Talent becomes the biggest barrier to growth for tech companies. The
labor shortage – combined with high demand for tech skills and an influx of
capital into services – means businesses are going to battle it out for the
talent they need to hit growth targets. Attrition rates will be 2-3x higher
than they were coming into the pandemic.” - Chris Barbin, Tercera
6. “The human element is the culprit behind 85 percent of all cybersecurity
breaches. Yet, I believe the success rate of cyber attacks on businesses
will decrease in 2022 but remain above the pre-pandemic levels. Predicting
the opposite may seem counterintuitive after two years of exponential growth
in cyberattacks. But security issues appeared on the radar for many
companies, possibly enough to compel many to invest in cybersecurity. The
forecasted retreat of the pandemic will lead a part of the workforce to
return to the office or adapt a hybrid form of work instead of full WFH.
This will reduce potential access points for hackers. Meanwhile, those who
opt for permanent remote work will have had the time to address the security
issues overlooked in the rushed transition from offices.” - Tom Okman,
Nord Security
Enable the Future of Work with Hyperautomation and Self-Service Tech
7. “Self-Service and Process Automation are starting to peak now, but these
are going to get stronger as CIOs look for ways to improve consumer,
partner, and developer experience and streamline processes. For example,
health plans are currently having to scale solutions to meet the demands of
the Interoperability Rule, 21st Century Cures Act. The challenge is
extensive, from enabling self-service connectivity, providing robust
security and audit, to scaling up to meet a difficult-to-estimate traffic
volume. Self-service and automation are the clear answer to minimizing the
impact on staff and systems.” - Ruby Raley, Axway.com
8. “CIOs need to get in front of their architecture: More and more,
automations are being driven by business users vs. IT. With the resurgence
in no-code/low-code apps and platforms, the typical business user is
becoming savvier in the world of tech. In 2021, we found that the percentage
of users with a business title under the likes of business operations or
product management made up nearly 50% of our users. We’ll start to see this
trend take off next year, but CIOs must have their architecture set up to
meet new requests from these folks. They will inevitably push to have a new
tool added to the company’s tech stack with their new know-how, so I
recommend they follow a GEARS framework to empower them in the best way:
Govern, Enable, Adopt, Run, Scale.” - Carter Busse, CIO,
Workato
9. “Video and voice will become critical for team collaboration. There will
be an increasingly tight integration of messaging and group collaboration
into our daily activities. Enterprises will accelerate their shift from
dependency on a single company for their messaging needs, as real-time
collaboration and engagement become even more of an imperative in the new
work environment.” - Gabriel Engel
Rocket.Chat
Accelerate Digital Transformation Through API-driven Ecosystems
10. “B2B integration and collaboration will accelerate its digital
transformation built on the backs of APIs and the cloud. Because
cloud-native and API-first approaches have matured to an open everything
architecture, the time and cost to innovation through partnerships and
collaboration has significantly decreased. Furthermore, as the enterprise
surface area is API-centric, more innovation is unlocked by unbundling and
re-bundling offerings and supply chains across industries and verticals.
Significant investment and start-up growth in B2B offerings for travel and
logistics, warehousing, manufacturing, lending, insurance, and boutique
retail. We won’t be talking much about GraphQL come the end of 2021. REST
will continue to reign supreme.” - Vince Padua,
Axway
11. “To create cohesive experiences across modalities and contexts,
businesses will increase their use of out-of-the-box APIs that can easily
connect disparate systems and data sources. Developers will appreciate the
speed with which they can connect core systems of record and deliver what
customers actually want, such as recognizing the customer at every point in
their journey and providing contextually relevant experiences.” - Tim Srock,
Mendix
12. “Developers will use more APIs in 2022 than ever before. Digitalization
strategies will be more important than ever before, and APIs are driving
digital transformation. According to recent research from RapidAPI, 71% of
developers plan to use more APIs in 2022 than in 2021. In 2022 we will see a
shift from digital transformation to digital acceleration. As most companies
already have digital transformation efforts underway, it will become more
about how companies can continue to innovate. “ Iddo Gino, CEO and founder,
RapidAPI
Enable AI with Distributed Databases and MLOps
13. “Enterprises are eager to leverage AI to improve business outcomes. But
as they gather massive volumes of data, they face challenges in extracting
the right data mainly because of legacy databases and data silos. This will
exponentially change next year as more enterprises begin to employ
next-generation databases that can scale across their infrastructure and
deliver the unified insights needed to support AI.” - Max Liu, PingCAP
14. “The AI market is expected to blow past $500 billion by 2024 - next year
is bound to be the stepping stone toward the rise of AI implementation in
software development. For one thing, AI will alter how code is written,
updated, and released - DevOps will become increasingly automated and
responsive with developers becoming a prime persona for vendors.” - Jonathan
Grandperrin, CEO of
Mindee
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