IT Toolbox

JANUARY 9, 2024

The post The Outlook For Advertising Media & Data Collaboration In 2024 appeared first on Spiceworks. Are you prepared for the future of digital advertising? Discover trends that will shape the industry in 2024 and beyond.

Advertising 257

Advertising Media Data Trends 257

Forrester IT

APRIL 29, 2021

Retail Media Is Booming I’ve taken more questions on retail media in the past 12 months than any other digital marketing topic that I cover. We had already noted growth in retail media in the middle of […].

Retail 502

Retail Media 502

Forrester IT

DECEMBER 13, 2022

After the 2020 murder of George Floyd, brands and agencies swiftly made bold commitments to invest in Black-owned media companies. To better reflect the diversity of brands’ audiences and create a more equitable media ecosystem.

Media 195

Media Groups Company B2C 195

IT Toolbox

APRIL 26, 2023

The post 90% of Social Media Influencers Are Active on Instagram: Study appeared first on Spiceworks. Discover the key statistics and trends vital for brands to upgrade their influencer collaborations.

Study 315

Study Media Social Trends 315

Forrester IT

JANUARY 24, 2024

Social media platforms are under fire for their failure to protect children against a wide range of issues, including mental health concerns and sexual exploitation. This will be the main topic at a January 31 US Senate hearing, where the CEOs from Meta, X, TikTok, Snap, and Discord will testify on what they’re doing — […]

Media 251

Media Social Advertising B2C 251

Forrester IT

JANUARY 11, 2022

Forty-one percent of CMOs will conduct a media agency review in 2022, because reaching and influencing customers and prospects is fundamental to success, yet engaging consumers has never been more complex.

Media 369

Media Meeting Government Programming 369

Forrester IT

FEBRUARY 1, 2021

A determined group of small investors have used the power of social media to punish “the smart money” by pushing the price of GameStop, a widely shorted stock, from $19 to $325 (as of this writing). It’s a story straight out of the Sherwood Forest, with a stopover in Holland. As the saga continues to […].

Media 375

Media Social Meeting Groups 375

Forrester IT

JANUARY 29, 2021

Social media is ubiquitous, from social networks to forums to brand-created communities to messaging apps. Brand marketers shouldn’t be asking if their consumers are on social media, but rather, “Do they want to hear from my brand?”

Social 539

Social Media Network Report 539

Forrester IT

DECEMBER 21, 2020

What are the best ways to spend your paid media budget in the new year? Here are 10 ideas you can explore, test, or implement depending on your organization’s level of paid media emphasis and sophistication.

Budget 494

Budget Media B2B Advertising 494

IT Toolbox

OCTOBER 17, 2022

Learn from Francisco Lacayo how to build a social media marketing funnel that converts prospects to customers. The post How To Build a Profitable Social Media Marketing Funnel appeared first on Spiceworks.

Media 246

Media Social How To 246

Forrester IT

JANUARY 19, 2022

In 2021, US-based social media platforms such as Facebook, Instagram, Snapchat, TikTok, and even Twitter piled on user shopping features, paving the way for 61% of US online adults under 25 years old saying that they’ve completed a purchase on a social network without leaving the website or app.

Social 370

Social Media Network 370

Forrester IT

JUNE 21, 2021

When the COVID-19 pandemic triggered stay-at-home orders and canceled social plans, consumers turned to online media streaming to fill the void. TV/video streaming services touted exclusive content and low prices to lure viewers, and by June 2020, 48% of US online adults had subscribed to at least one streaming service.

Media 461

Media Analysis Video Social 461

Forrester IT

APRIL 11, 2022

B2B organizations should evaluate their paid media advertising maturity across six competencies: advertising strategy, talent and technology, audience savvy, brand/demand interlock, measurement and testing, and creative excellence.

Advertising 361

Advertising B2B Media Strategy 361

IT Toolbox

NOVEMBER 1, 2022

Learn from Sophie Eom how media planners can ensure their jobs are recession-proof. The post 5 Ways to Recession Proof Your Media Planning Job appeared first on.

Media 246

Media 246

Forrester IT

MARCH 14, 2019

The excess of adtech and martech such as demand-side platforms (DSPs) and data management platforms (DMPs) gives marketers all the control and insights required to run efficient and effective media campaigns.

Media 363

Media Data Advertising 363

Forrester IT

SEPTEMBER 23, 2020

Ever since the release of the Association of National Advertisers’ K2 Report on media transparency, marketers and firms have looked for better mechanisms to control their media. For ambitious companies, the desire for more impact has led some to in-house media.

Media 276

Media Advertising Report Company 276

TechSpot

MARCH 26, 2024

The law, which will go into effect on January 1, 2025, is expected to have far-reaching consequences for not only teens and their parents, but also social media companies that will have to delete the accounts of children under the age of 14. They will also have to seek parental. Read Entire Article

Media 137

Media Social Company 137

Forrester IT

SEPTEMBER 18, 2018

The first Forrester Wave™ of global media agencies reveals the category adding technology, services and capabilities to leap beyond conventional media planning and buying. Media agencies are becoming media consultancies. The conventional approach of the media agency is dead.

Media 307

Media Advertising 307

Forrester IT

AUGUST 30, 2021

We have written and talked a lot about the boom that retail media is going through. And it makes sense why: Amazon is the third leg of the media triopoly with its $20 billion-plus ads business; other retailers such as Kroger, Target, and Walmart are making big strides to take their own share of ad […].

Retail 308

Retail Media 308

IT Toolbox

NOVEMBER 30, 2022

How can social media users stay better protected from hackers? The post Should Social Media Users Engage in a Tug-of-war with Hackers? appeared first on.

Media 246

Media Social 246

Forrester IT

MAY 18, 2022

Have you thought about whether your audiences use social media to interact with your brand, and in which part of the customer lifecycle they use in social media? Our recent survey found that Chinese social users are super active and show greater acceptance of social media.

Social 195

Social Media Survey 195

IT Toolbox

NOVEMBER 30, 2022

Check out these tips on how to boost brand engagement among sports lovers through social media. The post 6 Tips for Brands To Engage Sports Lovers With Social Media Marketing appeared first on.

Sports 246

Sports Media Social How To 246

Forrester IT

AUGUST 31, 2021

The acquisition combines the service-oriented Epsilon whose strengths in retail media lie in offsite monetization and first party data enrichment with tech platform CitrusAd who excels in onsite monetization. We think this match up of providers in the retail media space will give […].

Retail 276

Retail Media Data 276

Forrester IT

NOVEMBER 7, 2018

Media Acquisition Growth Explodes By any standard, 2018 will be remembered as a blockbuster year for media. On June 14, 2018, AT&T completed its acquisition of Time Warner for $85.4 billion, despite an appeal by the Department of Justice. A week later, Disney won the battle against Comcast to acquire 21st Century Fox for $71.3

Media 340

Media Advertising 340

The Accidental Successful CIO

AUGUST 9, 2023

Hackers can learn a lot from a CIO’s social media Image Credit: Blogtrepreneur Every person with the CIO job knows what social media is. In fact, we all probably have Facebook, LinkedIn, and other social media accounts. However, it turns out that there is a downside to social media that we may not be aware of.

Media 130

Media Social Network Software 130

IT Toolbox

MARCH 22, 2023

The post Why This Social Media Manager Says You Should Turn Off Your Phone appeared first on Spiceworks. Take a deep breath and learn how to deal with being addicted to our phones and burnout.

Media 249

Media Social How To 249

Forrester IT

APRIL 27, 2022

There’s a NASCAR-style race happening in the world of media measurement: Which media measurement platform will be the first to secure the most partners, the most investments, and the most capabilities in time for the NewFronts and Upfronts?

Media 195

Media Advertising Network Security 195

Forrester IT

MAY 30, 2023

Breakups are the impetus for some of the world’s most engaging and powerful art, media, and entertainment. Any Taylor Swift fan will back us up on that. When famed TikTok creators and couple Chris Olsen and Ian Paget announced their breakup last year, fans from all over the internet were quick to express their grief. […]

Media 195

Media Strategy Internet Advertising 195

Forrester IT

DECEMBER 1, 2021

With the launch of Forrester Decisions for B2C Marketing Executives last August, we recognized the opportunity to expand our media strategy coverage. One of the most common themes across dozens of CMOs we interviewed this past year is that it’s challenging for marketing leaders to keep up with the constantly changing media and tech landscape.

Media 195

Media B2C Meeting Strategy 195

Forrester IT

JANUARY 20, 2022

What's the best way to spend your paid media advertising budget in 2022? Forrester Principal Analyst John Arnold shares the 10 best ideas.

Budget 351

Budget Media B2B Advertising 351

Anoop

MARCH 23, 2023

Read More The post MS Edge Media Control Settings appeared first on HTMD Community Blog #1 Modern Device Management Guides by Gopika S Nair. Hello - Here is the new HTMD Blog Article for you. Enjoy reading it. Subscribe to YouTube Channel [link] and Facebook Page to get the latest updates [link].

Media 143

Media Device Management Windows Microsoft 143

Forrester IT

NOVEMBER 16, 2022

US consumers have little interest in doing their shopping – let alone holiday shopping – on social media platforms.

Media 195

Media Social B2C 195

Tech Republic Security

MARCH 7, 2024

Which is the best VPN for social media? Use our guide to compare key features, pros, cons, and more.

Media 124

Media Social Security Cloud 124

Tech Republic Security

APRIL 6, 2022

The Washington Post has revealed details of a contract with a software company that will allow the FBI to track social media posts. The post FBI investing millions in software to monitor social media platforms appeared first on TechRepublic.

Media 210

Media Social Software Software 210

Tech Republic Security

MARCH 30, 2023

PURPOSE This Media disposal policy from TechRepublic Premium provides specific instructions for ensuring organization data is properly protected when disposing of old storage media.

Policies 81

Policies Media Guidelines Storage 81

Tech Republic Security

JULY 14, 2022

The post State-sponsored cyberespionage campaigns continue targeting journalists and media appeared first on TechRepublic. Journalists have information that makes them particularly interesting for state-sponsored cyberespionage threat actors. Learn more about these threats now.

Media 204

Media Security 204