Forrester IT
JANUARY 11, 2022
Forty-one percent of CMOs will conduct a media agency review in 2022, because reaching and influencing customers and prospects is fundamental to success, yet engaging consumers has never been more complex.
Forrester IT
MARCH 14, 2023
As brands contend with rising media costs, changing consumer behavior, and, for some, lackluster sales results, they continue to invest in consumer loyalty programs and technology solutions to help them engage and retain consumers. But economic uncertainty adds […]
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The Accidental Successful CIO
AUGUST 9, 2023
Hackers can learn a lot from a CIO’s social media Image Credit: Blogtrepreneur Every person with the CIO job knows what social media is. In fact, we all probably have Facebook, LinkedIn, and other social media accounts. However, it turns out that there is a downside to social media that we may not be aware of.
IT Toolbox
MAY 23, 2017
Social media is one of the hottest trends in marketing. Dozens of articles tell you that if you don't have a social media program you're missing an important part of a modern marketing strategy. It may be that you don't need
CIO Musings
AUGUST 12, 2013
I frequently talk to customers, both internal and external, about how to get started with social media. When I ask customers why they want to accomplish with a social media presence, I get a wide range of answers. This is part of the problem with the consumerization of Social Media. It isn''t quite that simple.
IT Toolbox
JULY 31, 2023
Here’s how to check if you can apply for X’s new Ads Revenue Sharing program. The post X (Twitter) Launches Global Program to Incentivize Content Creation on the Platform appeared first on Spiceworks.
TM Forum
JANUARY 19, 2022
nature of a customer value management program. what about program characteristics, specifically those beyond the standard transactional and emotional engagement vectors? Program design plays a large role here. Program design plays a large role here. Once you have settled the. Liability Management. Flexibility.
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