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Don’t Succumb To Social Media Stockholm Syndrome

Forrester IT

We are excited to launch the new vision report for our social marketing playbook. It might be controversial, but we are here to give companies permission to break up with social media. Social media is a quagmire, and marketers contributed to the mess. Companies are the party crashers that social […].

Media 510
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Consumers Are On Social Media, But That Doesn’t Mean They Want To Hear From You

Forrester IT

Social media is ubiquitous, from social networks to forums to brand-created communities to messaging apps. Brand marketers shouldn’t be asking if their consumers are on social media, but rather, “Do they want to hear from my brand?”

Social 539
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CrowdStrike 2024 Global Threat Report: 6 Key Takeaways

Tech Republic Security

Identity-based and social engineering attacks still take center stage, according to the CrowdStrike 2024 Global Threat Report.

Report 172
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The business value of social sustainability

CIO Business Intelligence

Social sustainability is good for business. And companies are taking it seriously: a recent NTT report found that more than 40 percent of executives surveyed said social sustainability is a top imperative for their C-suite and Board of Directors. That’s an average of $710 million in revenue per company. million on average.

Social 105
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A Social Take On Social Selling

Forrester IT

Social selling is one of my B2B Marketing and Sales team’s top inquiry topics. We’ve also helped numerous clients plan and execute effective social selling programs. Given this and the recent report that Mary Shea just published, New Tech: B2B Social Selling Tools, Q1 2018, I thought now would be a great time to touch […].

Social 334
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Standalone ESG Reporting Solutions Do Not Help Clients Build Reliable ESG Management Platforms For CSRD

Forrester IT

Environmental, social, and governance (ESG) reporting is a required capability for organizations in the European Union and beyond, with most of them legally required to implement new regulations (starting in 2025 for the financial year of 2024) when the EU’s Corporate Sustainability Reporting Directive (CSRD) directive comes into law.

Report 231
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Increased Greenwashing Stains ESG Efforts: Report

Information Week

A European report says greenwashing is on the rise at companies in America and Europe -- especially in the banking and financial services sectors. Social washing” is also increasing.

Report 174