article thumbnail

CMOs Need A Measurement Strategy That Connects To Business Outcomes

Forrester IT

However, a cohesive marketing measurement strategy is often hindered by the complexity of data, the proliferation of touchpoints, and varying levels of marketing initiatives. All CMOs are under intense pressure to demonstrate the impact of marketing efforts on business outcomes.

Strategy 361
article thumbnail

Peer Discussion Highlights on Best Practices in Marketing Data Strategy

Forrester IT

At the recent peer discussion with Forrester clients on the topic of best practices in marketing and sales data strategy and management, we discovered that data quality, ownership and aggregation among others are common issues and shared experiences on their resolution.

Strategy 360
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

U.S. National Cybersecurity Strategy & the Business Landscape

IT Toolbox

National Cybersecurity Strategy & the Business Landscape appeared first on Spiceworks. Combating cyber threats demands private-public collaboration. The post U.S.

Strategy 288
article thumbnail

Security Compliance Isn’t a Result, It’s a Strategy

IT Toolbox

The post Security Compliance Isn’t a Result, It’s a Strategy appeared first on Spiceworks. Navigating remote work as a part of ongoing enterprise-wide security initiatives.

Strategy 334
article thumbnail

Customer Experience Management: Optimizing Your Strategy for Financial Success

Speaker: Diane Magers, Founder and Chief Experience Officer at Experience Catalysts

In this exclusive webinar, Diane Magers will guide you through the journey of aligning your customer and employee experience strategy with financial success. To gain buy-in from the C-Suite and key stakeholders, it’s crucial to illustrate how Experience Management translates into clear, measurable business results. Register today!

article thumbnail

4 New Strategies to Approach Lead Generation Differently

IT Toolbox

Gives your sales a boost by generating high-quality leads with the following strategies. The post 4 New Strategies to Approach Lead Generation Differently appeared first on Spiceworks.

Strategy 300
article thumbnail

Winning the Cyber Game: Strategies for Enhanced Security

IT Toolbox

Discover high-stakes consequences, challenges, and winning strategies for the casino industry in the face of evolving cyber threats. The post Winning the Cyber Game: Strategies for Enhanced Security appeared first on Spiceworks.

Strategy 284
article thumbnail

Apache Cassandra® NoSQL for the Relational DBA

Gain insights into Cassandra's architecture, configuration strategies, and best practices. Learn from Lewis DiFelice, an experienced Professional Services Consultant at Instaclustr, as he shares his journey transitioning from SQL to managing a 40-node Cassandra cluster. Download now and revolutionize your database operations!

article thumbnail

Your Expert Guide to CX Orchestration & Enhancing Customer Journeys

Speaker: Keith Kmett, Principal CX Advisor at Medallia

This includes the key concepts, strategies, and best practices involved in CX orchestration. 🗺 Practical Use Case: Learn practical strategies and techniques for implementing CX orchestration to enhance your customer journeys. 📈 Don't miss out on this exclusive event!

article thumbnail

Lessons Learned in PostgreSQL®

This paper, inspired by a real PostgreSQL® database incident, offers vital strategies for effective mitigation. In today's digital landscape, the threat of ransomware demands proactive defense.

article thumbnail

What We Learned From Our Own Data-Driven ABM Strategy

However, ABM practitioners have evolved the strategy from development to implementation. Instead of wading through a series of vague “how-to kick-start your ABM strategy!” ZoomInfo has created the following eBook to help other B2B organizations gain insights on how to launch their own data-driven ABM strategy.

article thumbnail

7 Ways to Supercharge Your ABM Strategy with Real-Time Intent

In this guide, we’ll walk through how streaming real-time intent data can supercharge your ABM strategy, including: How streaming real-time intent works The benefits of real-time intent in your ABM strategy How you can box out the competition Learn how capturing buyers’ search behavior in real time can shorten your sales cycle.

article thumbnail

Marketing-Led COVID-19 Growth Strategies: 2022 and Beyond

In this eBook, you’ll discover what it takes to develop and drive a successful marketing-led growth strategy. You’ll learn the best growth strategies to: Get your sales and marketing teams aligned. Define and agree on “qualified leads”. Level up your marketing automation. Prepare your organization for automation with AI.

article thumbnail

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns.

article thumbnail

2020 Database Strategies and Contact Acquisition Survey Report

47% of marketers said they have a database management strategy in place, but there is room for significant improvement. As buyer expectations to receive this type of relevant engagement continues to heighten, database management strategies are of high importance.