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Data-Driven B2B Marketing Themes for 2024

Fountainhead

Entering 2024, I’m hoping that we see deeper use of AI/ML to enhance the marketing domains of understanding customers, enriching marketing datasets, and better analysis of customer journeys. I see CDPs leveraging publicly-available 3rd-party data sources, social, etc. to add to customer profiles.

B2B 130
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Salesforce plans generative AI boost for ESG reporting with Net Zero Cloud

CIO Business Intelligence

Generative AI will soon be everywhere — including in Salesforce’s Net Zero Cloud environmental, social, and governance (ESG) reporting tool. Net Zero Cloud uses data held within the Salesforce platform to help enterprises report on their carbon footprint and manage other social and governance metrics.

.Net 121
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Success in 2024: The essential factors every startup owner must know

Dataconomy

Welcome to the exciting world of 2024 where the startup ecosystem is buzzing with an unprecedented level of innovation and challenge. Understanding the 2024 market dynamics The business world in 2024 is characterized and driven by an era of rapid and groundbreaking technological advancements.

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DignifAI fuels social media movement targeting women

Dataconomy

DignifAI is gaining attention in the social media lately. Our aim is to provide a neutral overview of the topic, highlighting various perspectives and developments. As we advance into 2024, the challenge of addressing this deep-seated problem remains daunting, reflecting the complexity of the societal issues at its core.

Media 45
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Accelerating digital transformation with sustainable solutions

CIO Business Intelligence

Environmental sustainability Dell Technologies and Equinix have developed joint solutions to support our customers in this critical area by enabling businesses to deploy their infrastructure on Dell architecture within Equinix’s low-carbon colocation infrastructure covered by 96% renewables globally1.

Dell 115
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Seattle approves new city budget that plugs shortfalls with surplus revenue from business tax

GeekWire

The JumpStart tax, originally passed in 2020, targets payrolls at the city’s largest companies and was designed to pay for affordable housing and homeless services, equitable economic development projects, and Green New Deal investments to help the city meet its environmental goals. million in its first year — $48.1

Budget 84
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Law firm is strictly watching the Houser LLP data breach

Dataconomy

Houser LLP reported the compromise of sensitive data, which encompassed names alongside potentially exposed information such as Social Security numbers, driver’s license numbers, individual tax identification numbers, financial account details, and medical information.

Data 36