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Digital Media Spend Continues To Outreach Martech Budgets

Forrester IT

In our most recent effort, “The US Digital Marketing Forecast, 2018 To 2023,” my forecast analyst colleague, Brandon Verblow, and I found that spend on search marketing, banner and outstream video, instream video, […]

Budget 339
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US Tech Market Poised For A Strong 2018, But With Doubts About 2019

Forrester IT

At the midpoint in 2018, the US tech market is on track to grow by 6.7% in 2018, the fastest growth since 2012. In our just published report, “US Tech Market Outlook For 2018 And 2019: Cloud Powers Tech Spend To 6% Growth And Software To 8% Growth,” we can provide strength in all tech budget […].

Budget 186
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The Unmissable Budget Friendly Tech Gadgets For Christmas 2018

Galido

Information Technology Blog - - The Unmissable Budget Friendly Tech Gadgets For Christmas 2018 - Information Technology Blog. Here, we are going to give you an insight into budget friendly tech for the Christmas season. This is the perfect budget item because you get a simple, but useful product for a more than affordable price.

Budget 84
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Just Released: Top Retail Tech Investments For 2018 — Overview

Forrester IT

In today’s increasingly crowded digital commerce market and with increasingly tighter budgets, retailers have to make smart choices about which technologies to invest in and which they should forego for now. To help retailers sift through the options, we conduct an annual top trends study.

Retail 276
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Predictions 2019: Digital Leaders Reboot To Hedge Against A Downturn

Forrester IT

Forrester predicted in 2018 that digital would reach the hard stuff, the core of business: organization structure, operating models, and endless discussion of platforms. In 2019, economic uncertainty stalks the halls, and budgets will see pressure. Many firms […].

Budget 381
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Predictions 2019: Expect A Pragmatic Vision Of AI

Forrester IT

Adoption has now slowed (51% adoption in 2017; 53% adoption in 2018). And budgets remain low in contrast to the ROI and transformation expectations for AI (under $2M […]. Last year, Forrester predicted that firms would struggle with new technologies, particularly artificial intelligence.

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Think Privacy’s Just A Cost Center? Think Again.

Forrester IT

In fact, many privacy budgets shrank in 2019, after firms were forced to spend more than they expected on GDPR compliance in 2018. Over and over, clients tell us they just don’t get enough funding for the kind of privacy programs they want to create. But what if we told you that customer-centric privacy programs […].

Budget 348