The Forrester Wave™: CRM Suites, Q4 2018 — The Role Of CRM In Business Transformation
Forrester IT
OCTOBER 24, 2018
CRM suites today (1) support different business models and organizational sizes; (2) operationalize intelligence to impact outcomes; (3) offer vertical editions; (4) expose platform services; and (5) invest in ecosystems of value (AKA, application exchanges). In my last post, I highlighted the top five ways that CRM suites are evolving today.
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