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Musk says Tesla two-factor authentication “embarrassingly late” but coming soon

The Verge

Tesla CEO Elon Musk tweeted Friday that two-factor authentication for its app is “embarrassingly late” but apparently is now on the way. Musk didn’t provide a timeline, but said on Twitter that two-factor authentication — which adds an additional step to verify a user’s identity at sign-in— is in “final validation.”.

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eBay purchases sneaker authentication service Sneaker Con

The Verge

eBay has bought out sneaker authentication service Sneaker Con, a company that gives sneaker-lovers the peace of mind that the kicks they’re purchasing are real. The acquisition builds upon eBay’s existing relationship with the service, which began back in October 2020 when eBay first launched its sneaker vetting process. Image: eBay.

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Why Multi-Factor Authentication is Key to Modern Cybersecurity

CIO Business Intelligence

Multi-factor authentication, or MFA. Multi-factor authentication requires users to provide two or more pieces of evidence in order to gain access to a network, application, or system, and can dramatically decrease the likelihood of infiltration. One of the best ways to ensure security? million to $4.24

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Teal acquires OwnTrail, a life-and-career social platform launched in Seattle in 2020

GeekWire

Launched in 2020, OwnTrail’s social platform lets users map their career trajectory, highlighting important milestones in their professional growth, personal relationships and well-being. Bastian dubs OwnTrail as “ authentech ,” blending the words authentic and tech to describe its community-focused business model.

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2020 Database Strategies and Contact Acquisition Survey Report

Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

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Google account hacks dropped by half after pushing two-step authentication by default

The Verge

That’s the top-line finding four months into Google’s initiative to enroll users in two-factor authentication by default, detailed in a blog post to coincide with Safer Internet Day on February 8th. Although the number of web services supporting two-factor authentication has grown steadily, consumer adoption still remains low.

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Inclusive Advertising Requires A Process, Not Just People

Forrester IT

While the conversation and action around diversity, inclusivity, and belonging spiked in 2020, CMOs still struggle with inclusive advertising practices.