article thumbnail

The 10 Best Ways To Spend Your B2B Paid Media Budget In 2021

Forrester IT

What are the best ways to spend your paid media budget in the new year? Here are 10 ideas you can explore, test, or implement depending on your organization’s level of paid media emphasis and sophistication.

Budget 488
article thumbnail

Slowing Growth For US Tech Budgets In 2020 And 2021, Varying By Industry

Forrester IT

Slowing real GDP growth of 2% or less in turn will lead to slower growth of US tech budgets: from 4.5% in 2020 and 4% in 2021, according to Forrester’s latest US tech budget forecast: […]. Even before the threat of coronavirus, the US economy was poised for a slowdown in 2020. in 2019 to 4.2%

Budget 312
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Predictions 2021: The Path To A New Normal Demands Increased Cybersecurity Resilience

Forrester IT

In 2021, culture issues, budgets, and vendor shifts will be top priorities for cybersecurity leaders. Learn more in our 2021 cybersecurity predictions.

Budget 545
article thumbnail

32% Of IT Budgets Will Be Dedicated To The Cloud By 2021

CTOvision

These and many other fascinating insights are from the recently published IDG Cloud Computing Survey 2020. You can download a copy here for free (PDF, 12 pp., The survey’s […].

Budget 348
article thumbnail

76% Of Enterprises Prioritize AI & Machine Learning In 2021 IT Budgets

CTOvision

Enterprises accelerated their adoption of AI and machine learning in 2020, concentrating on those initiatives that deliver revenue growth and cost reduction. Consistent with many other surveys of enterprises’ AI […].

article thumbnail

IT budgets remain solid, despite tech industry headwinds

CIO Business Intelligence

A report issued Monday by private investment company Bain Capital indicated that, despite the numerous disruptions to the technology industry—including a global supply chain crisis and Russia’s invasion of Ukraine—most IT decision makers foresee either stable budgets or increases for the coming year. Budgeting, IT Strategy

Budget 137
article thumbnail

IT Spending, Priorities, Projects: What's Ahead in 2021

Information Week

CIOs spent a huge portion of their 2020 IT budgets early in the year to move workers home. Cyber security is among the top priorities for 2021.

Budget 211