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Consumers Are On Social Media, But That Doesn’t Mean They Want To Hear From You

Forrester IT

Social media is ubiquitous, from social networks to forums to brand-created communities to messaging apps. Brand marketers shouldn’t be asking if their consumers are on social media, but rather, “Do they want to hear from my brand?”

Social 539
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Social Media Plays A Bigger Role In Commerce Than Just Buying

Forrester IT

In 2021, US-based social media platforms such as Facebook, Instagram, Snapchat, TikTok, and even Twitter piled on user shopping features, paving the way for 61% of US online adults under 25 years old saying that they’ve completed a purchase on a social network without leaving the website or app.

Social 370
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The Social “FrankenSuites” Era Must Draw To A Close

Forrester IT

Today, we published The Forrester Wave: Social Suites, Q3 2021. The market has reached an inflection point: Social suites’ era of collecting modules and features should wind down – and must now yield to a new era of improved […].

Social 310
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2021 B2C Marketing Priorities In Europe

Forrester IT

2020 has been a year of unprecedented political, social, economic, and healthcare disruption — and 2021 shows no signs of these trends slowing down. How should European consumer marketing leaders prepare for the coming year?

B2C 375
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Social Media Users Interact With Friends And Family More Than Brands

Forrester IT

Yesterday we published the annual refresh of our Forrester social consumer segmentation. In 2021, consumers that use social media at least weekly (the heaviest users that we survey) overwhelmingly prefer to interact with friends/family over brands/companies and influencers on social media.

Media 195
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Europe Predictions 2021: Marketers Must Craft Experiences To Retain Contradictory Customers

Forrester IT

2020 has been a year of unprecedented political, social, economic and healthcare disruption – and 2021 shows no signs of any of these trends slowing down. Every autumn Forrester looks ahead to predict the major consumer, business and technology trends that will shape the marketing landscape for the following year.

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The 100 Best Channel Podcasts Of 2021

Forrester IT

Responding to this initial success, leading social media companies such as […]. The audio-only format is also expanding with the invite- and iOS-only upstart Clubhouse achieving 16.4 million downloads since it debuted last year, according to Sensor Tower.

Media 535