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rob_enderle
Contributor

To get the most from generative AI, something’s got to change

opinion
Feb 16, 20234 mins
Artificial IntelligenceAugmented RealityGenerative AI

Generative AI offers the promise of changing how we use computers and access information. It could also force us to redesign office and airplanes.

Generative AI like ChatGPT is currently all the rage, and it’s amazing how good this platform already is, given its infancy. The speed at which it is spreading is unprecedented, and far exceeds the speed of past tech advances. I expect it to supplement (and maybe replace) the Graphical User Interface (GUI) that largely replaced the Command Line interface, which replaced computer cards for data entry and programing. 

Researchers have already advanced the date of the Singularity from the 2040s or 2050s to around 2030. And even that date may also be too conservative, given that generative AI appears to be going vertical in both demand and adoption. 

It will almost certainly change productivity tools such Microsoft Office (Microsoft is a client), videoconferencing software, programming tools, and even how you interact with smart devices such as autonomous cars and phones.

And it will also mean we need to rethink mass transportation and even offices. Let’s explore why offices and places where people work need to be revamped, how we can tamp down disruption and aggravation and the need to tie the resulting interface more tightly to each user.

Office redesign in a generative AI world

Generative AI at this point is mainly about language in terms of how we interact with it. These are language models, which means we will be able to speak to them and have them respond to us much as we interact with people. (It’s interesting that people generally comprehend written communication faster, but prefer to use voice when it’s an option.) 

Think about products such as AT&Ts Visual Voicemail — voicemail could be translated into text, but people still preferred to hear a message at normal speed, even though we could listen to it at up to three times faster. 

As generative AI technology matures, we and our coworkers will increasingly need to talk with our computers — and have our computers talk back. Headphones can help with the noise, but we are only now getting microphone technology that will allow us to converse without disturbing others in the office. Sadly, those technologies tend to be both uncomfortable and less likely to be used unless people are forced to. 

Beyond the office — changes to public transportation

Now imagine what this means for air travel and other forms of public transportation. Travelers generally rejected the idea of telephone use on planes (even though that’s being allowed in other parts of the world). Can you picture everyone talking to — and having their computers talk back — on a lengthy nonstop flight.

As for office setups, open-plan design and cubicles won’t work either, for much the same reason. We’re going to have to find a better way to eliminate sound, or all these talking people and computers will drive everyone out of the office and back to the privacy of their homes. That would quickly undermine the current rush to return people until a fix is in place. 

In short, as generative AI gains traction, we have to think about all the side effects using it will have and work quickly to address them. We’ll need to advance noise cancellation technology at a far more aggressive speed at scale, and design offices that can eliminate ambient noise. One option would be using reverse sound wave technology which has been under development in the automotive market but not yet applied to offices. It should be possible to lower the ambient noise in crowded spaces without requiring the draconian use of headphones and mouth-mounted microphones.

In short, once the first wave of attention and hype has passed, generative AI is going to require that we re-think how we work and travel. Otherwise, we could face new levels of hostility and anger — just as I did recently when I conducted a voice interview while sitting on a plane.

My fellow passengers were…not amused. If we’re going to fully integrate generative AI into our lives, those are the kinds of aggravations we’ll need to avoid in the future.

rob_enderle
Contributor

Rob Enderle is president and principal analyst of the Enderle Group, a forward looking emerging technology advisory firm. With more than 25 years’ experience in emerging technologies, he provides regional and global companies with guidance in how to better target customer needs with new and existing products; create new business opportunities; anticipate technology changes; select vendors and products; and identify best marketing strategies and tactics.

In addition to IDG, Rob currently writes for USA Herald, TechNewsWorld, IT Business Edge, TechSpective, TMCnet and TGdaily. Rob trained as a TV anchor and appears regularly on Compass Radio Networks, WOC, CNBC, NPR, and Fox Business.

Before founding the Enderle Group, Rob was the Senior Research Fellow for Forrester Research and the Giga Information Group. While there he worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, GM, Ford, and Siemens.

Before Giga, Rob was with Dataquest covering client/server software, where he became one of the most widely publicized technology analysts in the world and was an anchor for CNET. Before Dataquest, Rob worked in IBM’s executive resource program, where he managed or reviewed projects and people in Finance, Internal Audit, Competitive Analysis, Marketing, Security, and Planning.

Rob holds an AA in Merchandising, a BS in Business, and an MBA, and he sits on the advisory councils for a variety of technology companies.

Rob’s hobbies include sporting clays, PC modding, science fiction, home automation, and computer gaming.

The opinions expressed in this blog are those of Rob Enderle and do not necessarily represent those of IDG Communications, Inc., its parent, subsidiary or affiliated companies.