Apple Shuts Down Human Support on X, Opts for Automated Alternative
Customers who use X for support will receive automated replies with links to Apple’s support web page.
- Apple changed its approach to customer support on X. The company has stopped human support on the platform and opted for automated responses.
- Apple has been providing users with human support on X (previously Twitter) since 2016. The company has also removed roles such as social media support advisors from multiple platforms.
Apple has halted human technical assistance through direct messaging on X (formerly Twitter). The move has been made to transition away from customer support on social media channels. Apple has offered human support on the platform since 2016.
Starting this week, Apple customers who use direct messages or tag Apple Support on X will receive an automated reply that will redirect users to the support page on Apple’s website or the Support app for iPads and iPhones.
Furthermore, Apple has also started to cut down on social media support advisor roles on multiple platforms, including Apple Support Community and YouTube. On the other hand, Apple’s Support channel will continue providing information, tricks, and tips, including videos through YouTube.
The development is a crucial step in Apple’s strategy of embracing automation. With a growing emphasis on AI developments, the company is expected to invest increasingly in related technologies for the foreseeable future.
See More: Elon Musk’s X Faces Legal Hurdle With Trademark Lawsuit From Marketing Firm
Apple Initiates Recruitment Drive in the U.K. To Support AI Ambitions
Apple has announced plans to hire workers in the U.K. aimed specifically at building up its artificial intelligence development workforce. The move comes as the company seeks to build its AI and automation capabilities. Apple has already opened a new workplace in Cambridge for workers specializing in AI and ML. The U.K. currently accounts for the company’s third-largest workforce division, with over 8,000 direct employees, while supporting more than 550,000 jobs in the country.
Apple has been tight-lipped about its generative AI plans so far; however, the U.K. might be an attractive option for the company as the government has stated that it would not implement statutory controls over AI and related regulations, which is expected to improve innovation prospects.
What do you think of Apple’s AI objectives? Let us know your thoughts on LinkedIn, X, or Facebook. We’d love to hear from you!
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