Forrester IT
OCTOBER 21, 2020
This year’s Adobe MAX Creativity Conference keynote hit consistent themes that Adobe has focused on for years, such as creativity for all, accelerating creation, enabling collaboration, and elevating skills. That’s not an indictment; it’s a sign the company has a clear strategy for its creativity offerings and is sticking to it.
Forrester IT
OCTOBER 23, 2020
Adobe is doubling down on its 3D support, betting that the format will power more omnichannel experiences in the years to come. Adobe’s vision for 3D is in line with soon-to-be-published research that Ryan Skinner and I wrote. In it you’ll read how companies like Wayfair, IKEA, Zenni, Nespresso and others are […].
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Forrester IT
MAY 3, 2021
Instead, brands need to know both their customer and their content, and Adobe took the wraps off a prototype that aims to do just that. At the company’s fully virtual […]. But when that obsession turns into tunnel vision on customer data only, it becomes impossible to achieve personalization at scale.
Forrester IT
MARCH 27, 2019
At Adobe’s marketing conference, the company focused on content and experiences as the key differentiators for brands. Watch my video summary of the event that explores these key themes. Questions or comments? Find me on Twitter. Forrester clients: setup an inquiry.
Forrester IT
NOVEMBER 10, 2020
Adobe announced yesterday it’s shelling out $1.5 billion to acquire work management tool Workfront, cementing a longstanding partnership between the two companies.
Forrester IT
OCTOBER 18, 2023
With generative AI expanding the ways that companies can create better customer experiences, Adobe last week reinforced its leadership position in genAI for business at its annual event for its core “creator” customer base, Adobe MAX.
Forrester IT
SEPTEMBER 16, 2022
The news this morning that Adobe is acquiring Figma is a development that makes a lot of sense: Design and collaboration are increasingly essential to customer experience (CX) and business success, and the two companies’ respective strengths will form a powerful combination.
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