article thumbnail

Adobe ‘Catchy Content’ Shows How Content Intelligence Powers Personalization

Forrester IT

Marketers are obsessed with data. But when that obsession turns into tunnel vision on customer data only, it becomes impossible to achieve personalization at scale. Instead, brands need to know both their customer and their content, and Adobe took the wraps off a prototype that aims to do just that.

Adobe 318
article thumbnail

Adobe Summit Offers Some “Classic” Themes In A New Format

Forrester IT

The spike in online commerce, the importance of experiences (and data to power them), and the need for organizations of all types to a accelerate their digital transformation were themes that were front and center at last week’s Adobe Summit.

Adobe 323
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Snowflake Blasts into the Cloud Wars Top 10, Replacing #10 Adobe

CTOvision

Despite having annual revenue of well under $600 million, high-growth superstar Snowflake has forced its way into the Cloud Wars Top 10 by seizing the data-cloud position that all the major cloud players missed and are now eager to claim. Snowflake replaces #10 Adobe on my weekly Cloud Wars Top 10 rankings.

Adobe 220
article thumbnail

Adobe brings first-party commerce data to customer data platform

CIO Business Intelligence

In a bid to cater to enterprise efforts to improve customer experience and drive hyperpersonalization, Adobe is integrating its Adobe Commerce suite, formerly known as Magento, with its Real-Time Customer Data Platform (CDP). Adobe this week also released its HIPAA-compliant, Real-Time CDP with Healthcare Shield.

Adobe 104
article thumbnail

Adobe targets data literacy with curriculum and analytics platform access

Venture Beast

Adobe builds analytics curriculum in partnerships with universities to increase data literacy of college graduates entering workforce. Read More.

Adobe 108
article thumbnail

Adobe extends AI-infused customer analytics platform to offline data

Venture Beast

Adobe extends its AI-infused platform for analyzing customer journeys to now include data pulled from offline sources. Read More.

Adobe 115
article thumbnail

Adobe, Microsoft and SAP announce Open Data Initiative to empower a new generation of customer experiences

CTOvision

The three biggies in technology, Microsoft, SAP, and Adobe are set to collaborate to bring Open Data Initiative to bring data across all of their platforms into one package running on Azure.

Adobe 152