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Adobe’s Service Partners Are What Will Make It A Proper Enterprise Software Company

Forrester IT

Adobe strives to be an enterprise software company with the same reach and influence as Microsoft, Oracle, SAP and Salesforce. It built on that creative marketing and agency customer connection by acquiring Omniture, Day Software, Neolane, and more software vendors to enter the […].

Software 285
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What Q4 Software Vendors’ Earnings Mean For Technology Executives

Forrester IT

Forrester has analyzed the Q4 2022 earnings announcements of a basket of leading public companies that provide enterprise software including Adobe, IBM, Microsoft, Oracle, Salesforce, SAP, and Workday. These announcements provide insights and valuable implications from which all technology executives can benefit.

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Microsoft and Google back Typeface, an enterprise generative AI startup led by ex-Adobe CTO

GeekWire

Typeface Photo) A new generative AI startup with ties to Seattle just raised $65 million from Microsoft’s M12 and others to help enterprises produce content. Many of these companies are building enterprise tools to help workers become more efficient. ” Parasnis was previously CTO at Adobe. .”

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Adobe is acquiring collaborative video software maker Frame.io for $1.275 billion

The Verge

Adobe announced on Thursday that it’s acquiring the company behind popular collaborative video production software of the same name , Frame.io, for $1.275 billion. Adobe says it tried to create its own collaboration software on its own, but settled on buying Frame.io Adobe’s Creative Cloud might be getting bigger.

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All Adobe Max 2023 announcements you looking for

Dataconomy

All the Adobe MAX 2023 announcements are here! Adobe MAX 2023 has arrived to redefine the very essence of design and content creation. As Adobe sets the stage for the future, we invite you to step into a realm where the fusion of art and technology knows no limits.

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Aprimo’s Acquisition Of ADAM Software Signals Market Consolidation

Forrester IT

Marketing resource management (MRM) vendor Aprimo snatched up ADAM Software, which bolsters Aprimo's digital asset management (DAM) capabilities and reinforces the consolidation and convergence that we predicted. Adobe has built out its offering to include DAM, web content management (WCM), analytics and other capabilities.

Software 296
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Sales software startup Highspot lays off 15% of staff, its second cut this year

GeekWire

The Seattle-based sales software company confirmed that it laid off 15% of its workforce. It sells enterprise software to help make salespeople more efficient, equipping them with technology to improve how they have conversations with prospective buyers, among other features. Highspot CEO Robert Wahbe.

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