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Video: Adobe Premiere Rush CC Brings AI-Powered Video Editing To Marketers

Forrester IT

Adobe’s new Premiere Rush CC brings pro-level video editing capabilities to video creators who aren’t pros. It’s part of Adobe’s continued push downmarket to expand its footprint among creatives.

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Adobe Wants To Make 3D An (Augmented) Reality

Forrester IT

Adobe is doubling down on its 3D support, betting that the format will power more omnichannel experiences in the years to come. Adobe’s vision for 3D is in line with soon-to-be-published research that Ryan Skinner and I wrote. And they’re right.

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Content, Experiences Key Focuses At Adobe Summit

Forrester IT

At Adobe’s marketing conference, the company focused on content and experiences as the key differentiators for brands. Watch my video summary of the event that explores these key themes. Questions or comments? Find me on Twitter. Forrester clients: setup an inquiry.

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Adobe brings Firefly generative AI to video editing

TechSpot

Adobe is bringing its Firefly generative AI tools to Creative Cloud apps like Premiere Pro. Firefly adds multiple features that could help less experienced users create professional-looking videos. Read Entire Article

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Adobe Summit Offers Some “Classic” Themes In A New Format

Forrester IT

The spike in online commerce, the importance of experiences (and data to power them), and the need for organizations of all types to a accelerate their digital transformation were themes that were front and center at last week’s Adobe Summit.

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Final Cut Pro X vs Adobe Premiere Pro: Which Is Right For Your Business?

Tech Republic

Final Cut Pro X and Adobe Premiere are two premium video editing options on macOS. Learn the difference between the two in order to pick the right one for your business.

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Adobe brings the next-gen AI video magic with Rephrase.ai

Dataconomy

Adobe, the global software powerhouse, has unleashed a wave of innovation by acquiring Bengaluru-based startup Rephrase.ai. This strategic leap not only propels Adobe into the dynamic realm of generative AI and video tooling but also marks Rephrase.ai So, why did Adobe buy Rephrase.ai? First Indian startup: Rephrase.ai

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