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Designing a customer value management program

TM Forum

If you’re reading this article, the chances are that either now, or at one time or another in the past, you’ve been faced with the task of designing an effective customer value management or loyalty program. Effectiveness is what will eventually define and measure your program’s success. within the program framework.

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Free streaming platform Tubi reportedly getting into original programming

The Verge

Free streaming platform Tubi has plans to branch out into original programming, Bloomberg reports , citing sources familiar with the company’s plans. The streamer will likely start with original movies, but is also exploring episodic TV shows, and is speaking with potential advertisers about partnerships, the report states.

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Clear Channel’s billboards will start tracking consumers in Europe

The Verge

Clear Channel Outdoor Holdings’ Radar tracking technology, which gives advertisers access to anonymized mobile phone data about people who pass by billboards, is launching in Europe next month, the Financial Times reported. Advertisers can then decide if they want to buy ads to “reach specific behavioral audience segments.”.

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Say goodbye to your favorite podcast promo codes

The Verge

McNeil is one of many direct response advertisers who’ve found a home in podcasting. McNeil, for example, says the cost to advertise doubled on one of his brand’s go-to shows after it was acquired — although so far, they’ve honored his prior price point. Advertisers say the experience of buying and distributing an ad is getting worse.

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Innovative Digital Publishing Solutions for Forward Thinkers

Kitaboo

Key aspects of monetization opportunities in the digital era include: Digital Advertising Models for Publishers: Digital advertising models, such as pay-per-click (PPC) and display advertising, offer publishers a way to monetize their content by showing ads to their audience.

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Why Should Associations Invest In Technology?

Kitaboo

Due to both internal and external pressure for directing maximum funding to their program work, non-profit associations generally tend to underinvest in technology. This decision to repeatedly under budget for technology and staff training prevents non-profit associations from reaching their full potential. Program evaluation.

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Paramount Plus will launch its cheaper $5 plan next week

The Verge

Both plans include access to tens of thousands of TV episodes and movies, as well as the platform’s originals, but premium tier subscribers will only see ads on live TV programming and a handful of series. The commercial-free plan normally costs $10 per month, but the company offered a limited commercial programming option for $6 per month.

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